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2010 American Heat Motorcycle Rally

Thursday, October 28, 2010
There were motorcycles parked as far as the eye could see at the 2010 American Heat Motorcycle Weekend.
There were motorcycles parked as far as the eye could see at the 2010 American Heat Motorcycle Weekend.
It was a scorcher in the high desert as motorcyclists invaded Palm Springs, California for the 2010 American Heat motorcycle rally weekend. I made the trek over from L.A. to witness some of the fun in the sun which included a bike show, live music and a poker run.

The city of Palm Springs, California has hosted American Heat for well over a decade and every year it attracts over 5000 bikers. When there’s this many riders, there’s always some custom bikes to check out. Over 300 motorcycles were entered in the bike show competition but only a select few get to claim victory. Some of these were home-built out of a garage while others were custom designed by professional builders. One bike that caught our eye was a custom tricked out cruiser named “Lethal” that owner Ben Joseph Beck built. “Lethal” has a custom curved chrome air intake that sets this bike apart from the rest. It took Beck over two years time and more than $110,000 to get it ready for cruising the boulevard.

American Heat takes place on the main drag in downtown Palm Springs. If you’ve never visited Palm Springs, it’s a great motorcycling destination that allows riders to rack up some miles on the long stretch of desert highway that leads to this resort city. The bars and storefronts offer drinks, music and food while vendors lining up both sides of the street sell everything from sunglasses to custom parts for your cruiser. Live music played into the night as bands such as the Crop Circle Cowboys and the Best of Times Band jam out on everything from Blues to Latin Rock.

If hanging and wandering around the street isn’t exactly your thing, another option was to put some time in the saddle in the local poker run. It started at the Palm Canyon Roadhouse located at the southern edge of the Mojave Desert, a place that is considered a true biker destination with booze, babes and beer. There were several stops along the poker run, one of them being Palm Springs Harley-Davidson, where I stopped in to talk to general manager Mike Roach.
This bike was in true Indian spirit with its vintage look.
This bike was in true Indian spirit with its vintage look.

“This American Heat Poker Run is great and allows Palm Springs Harley-Davidson to be a part of the fun for the weekend. It’s nice to meet the riders and build that relationship so people know where we are and continue to stop by throughout the year as they ride through,” Roach said.

American Heat was a great motorcycle destination to close out the summer riding season. Hot bikes, hot babes and of course hot weather makes this bike weekend live up to its name. Check out photos from the 2010 American Heat motorcycle rally weekend and be sure to put this on your riding schedule for next year.
2010 American Heat Photo Gallery
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