Recently, I visited the crew at motorcycle safety and apparel brand, Icon, to have a look at its Portland, Oregon-based design headquarters. The office is located in an up-and-coming quadrant of the city affectionally known as “Slabtown,” a reference to the area's past where the less well-off population had to burn slabs of leftover wood from area saw mills to stay warm during the winter decades ago.
As long as I can remember, Icon has been closely associated with the stunt and freestyle sportbike scenes. And while it still supports a number of top riders including Monster Energy’s Ernie Virgil and Jason Britton, Icon isn’t a stunt brand. At its heart Icon is a sport-oriented label built by riders for riders.
One only has to take a stroll through its garage that resembles the resistance safe house in the Terminator movies to drive that point home. Inside there is a collection of wild Mad Max-style creations that it uses in some of its advertising campaigns. There’s also a machine shop, welder, and other instruments it uses to build and wrench on bikes. Check out some photos and visit the Icon
page to peruse the latest pieces from its collection.
This Icon Domain helmet was fitted with a fin kit and designed like the cartoon character Gundam.
This Warthog theme sportbike was built from a Ninja ZX-6R race bike and is fitted with an MTX sound system.
Matt Sanders is the person responsible for creating Icon’s creative and well produced videos.
A look inside Design Director / mad genius Kurt Walter’s office at Icon.
Icon calls the city of Portland, Oregon home. It’s where it designs and markets its collection of street bike riding gear.
This is Icon’s neighborhood bar where the creative juices get flowing. Note pre-historic Chevy truck in foreground.
The Icon boys and girls enjoy working on their collection of bikes in their onsite garage.
Technical Designer, Kerry Miller works on his Honda Interceptor after taking a spill on the icy streets of Portland on his way to work (no joke).