2013 A Day in the Life: Roland Sands Design Photo Gallery

Performance is a key theme at Roland Sands Design. Here Roland drifts his Bandito Softail—something that would be next to impossible on the standard Heritage Softail in which its based off of.

The crew at Roland Sands Design hit the track for its annual catalog photo shoot and we tag along. Find out what chaos ensues in the A Day in the Life: Roland Sands Design.

Roland’s good friend and RideApart host, Jamie Robinson contributed a throttle hand during RSD’s photo shoot from Willow Springs.

RSD prides itself in building parts and motorcycles that don’t just look cool but are functional too.

It’s pretty obvious Roland has speed running thorough his veins. The 38-year-old loves to get his kicks anyway he can, on four, or two-wheels. Here he is burning rubber in his Mercedes-Benz C63 AMG Black Series coupe.

Like Roland, Jamie Robinson shares an affinity for laughter and tire smoke.

Cutting skids—just another day on the job for Roland Sands.

No rest for the weary: RSD Brand Manager, Summer Sands (left) lends a hand despite being seven-months pregnant during the shoot.

Roland demonstrates how to properly wave the checker flag

Accidents happen—especially when you ride hard and take chances. Roland got a little too greedy and upshifted into second gear thereby high-siding him off his beloved Bandito Softail.

Look cool, go-fast, follow your own direction. That is the essence of Roland Sands Design as Robinson demonstrates.

RSD’s new line of apparel is made for motorcycles that don’t follow a specific genre. If you appreciate clean gear that fits well, you’ll be a fan of what it has to offer.