Portland Gets 'Watch for Motorcycles' Signs
Friday, September 14, 2012
Portland, Oregon, is one of 30 cities putting up signs like this one in Atlanta to encourage drivers to look twice at dangerous intersections. The signs are part of Allstate Insurance's "Once is Never Enough" safety campaign.
When my home state does something positive for the safety of motorcyclists, I like to help spread the word. This week Portland become one of 30 cities to put up new “Watch for Motorcycles” signs at intersections deemed the most dangerous for bikers. It is part of Allstate Insurance’s “Once is Never Enough” safety campaign that encourages people to look twice for motorcycles at intersections. We learned of the program when we talked to custom builder Rick Fairless
during Daytona Beach Bike Week. Fairless made a custom psychedelic motorcycle in support of the campaign which was later auctioned off on the Discovery Channel show “Auction Kings” with money going toward the installation of the “Watch for Motorcycles” signs.
In Portland the signs will initially be erected in two locations, the intersection of Southwest Barbur Blvd. and Capitol Hwy and the intersection of Cesar Chavez Blvd. and Hawthorne Blvd. The locations were selected with help from the Oregon Department of Transportation and based on motorcycle crash statistics.
Big shout out to Portland for trying to raise awareness that we’re out there. And kudos to Allstate for its national campaign and support of the motorcycling community.
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