Johnny Pag Motorcycles (JPM), a trailblazer in the custom chopper and cruiser category, is joining the battle against breast cancer through the donation of a custom-built red JPM Pro-Street motorcycle to the PinkNProud charity auction and ride taking place during the annual Sturgis Motorcycle Rally on August 7. The auction and ride will be hosted by The Legendary Buffalo Chip in Sturgis.

“Nearly 20 percent of our customers are female,” said Johnny Pag, CEO of Johnny Pag Motorcycles. “By donating a custom chopper for The Legendary Buffalo Chip’s PinkNProud auction, we are doing our part in helping to raise awareness and research money to help battle breast cancer.”

“The influx of thousands of riders from across the country every year makes The Chip a perfect venue to provide support for local and national charities,” said Rod Woodruff, owner of The Legendary Buffalo Chip. “Johnny Pag Motorcycles’ donation to the PinkNProud auction will help us to raise money and awareness across a more diverse riding audience.”

Tickets for the PinkNProud Ride may be purchased for $115 online at www.pinknproud.com or for $150 the day of the event. One hundred percent of the proceeds from the JPM red Pro-Street cruiser will go to support Keep A Breast Foundation and the Rapid City Regional Hospital Foundation.