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Bruce Rossmeyer Killed in Motorcycle Accident

Friday, July 31, 2009
Bruce Rossmeyer
Bruce Rossmeyer, a likable and charitable entity in the motorcycle industry, died yesterday after his motorcycle collided with a truck pulling a trailer.
Bruce Rossmeyer, owner of the world’s largest Harley-Davidson dealership, the popular Destination Daytona in Ormond Beach, Fla., died yesterday in a motorcycle accident. Rossmeyer was riding with five friends in Wyoming on his way to Sturgis and was trying to pass a truck pulling a trailer when the truck’s driver made a left turn that resulted in the collision.

According to the Wyoming Highway Patrol, Rossmeyer and five other motorcyclists were headed east on Hwy. 28 in Sweetwater County. The group was following a Ford pickup truck towing a two-axle camper trailer. The truck driver, Robert L. Valkenburg, 73, of Rock Springs, Wy., began making a left turn at the same moment Rossmeyer attempted to pass him. The truck driver reportedly signaled, and the highway patrol stated that Rossmeyer was not wearing a helmet at the time.
There is an air of irony that Rossmeyer died riding a Harley-Davidson motorcycle. It was through the sales of the iconic American V-Twin that Rossmeyer built his 15-dealership empire. He opened his first store in Daytona in 1994, getting into the game at the most opportune time when motorcycle sales were booming. Through high visibility campaigning, using giant highway billboards and TV commercials to promote his businesses, Rossmeyer became a popular entity in the motorcycle industry. He also actively promoted Daytona Bike Week and was quick to help out charitable causes.

His crowning achievement is Destination Daytona in Ormond Beach. Rossmeyer built it to be the complete biker experience. Not only is it a motorcycle dealership, but it’s also a full-blown resort complete with restaurants and bars, a tattoo shop, stores, condos, and a hotel.

If there’s any solace for the family, it’s in the fact that he died doing something he loved to do, riding his Harley-Davidson, in some of the most beautiful country around. Rossmeyer, 66, is survived by his wife Sandy and five children.
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John Mills -Bruce Rossmeyer- helmets  August 12, 2009 03:51 PM
Once again we have, "not wearing a helmet," without telling us if head injury was the cause of death. It makes it sound like Bruce Rossmeyer was doing something wrong and was the cause of his own death. It is not a very charitable way to treat him and his remaining family. It is particularly discouraging to see something like this from the "editor" of a "Bike Magazine." John Mills
rick luebeck -bruce rossmeyer  August 5, 2009 10:07 AM
bruce was a great guy and always promoted and looked out for the biker community.I'm sorry to hear he wasn't wearing a helmet,maybe it would have made a differance or not.god speed bruce.
luebeck's speed & customs
Aaron -Gear, gear, gear !  August 3, 2009 03:59 PM
I encourage all riders to wear the proper safety gear while riding!
Who knows he may of had a chance...