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Bryan's Blog

Harley Shares Jump Based on Takeover Rumor

Tuesday, March 16, 2010
Harley Davidson Motorcycles
Reuters and other news services reported that Harley-Davidson shares jumped seven percent today based on rumors that The Motor Company is headed for a leveraged buyout by Kohlberg Kravis Roberts & Co., a New York- based private equity firm. Harley stocks finished at $28.35 and more than 18 million shares were traded, an amount that is six times the normal volume.

So far both Kohlberg Kravis Roberts and Harley-Davidson are mum about the rumors, but regardless of the truth, it still boosted H-D shares to its highest level in a long time. At the beginning of the year, Goldman Sachs downgraded Harley’s shares to sell and lowered its target price to $11. Harley-Davidson shares once peaked at $75.87 in November of 2006.

A little over a year ago, Warren Buffet’s Berkshire Hathaway invested $300 million in The Motor Company at a 15 percent annual interest rate. Concurrently, Davis Selected Advisers, L.P. also bought $300 million in senior unsecured notes that will come due in 2014.

Tune in tomorrow for the next episode of ‘As the World of Harley-Davidson Turns.’
Post Tags: Harley-Davidson stock shares, Harley-Davidson, Kohlberg Kravis Roberts, H-D takeover
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Comments
rpr reps -New motorcycle show takes on V Twin April 8, 2010 04:19 PM
Do or Die

Plot
Jack and Kyle Devlin: Two brothers do motorcycle side show stunts to keep their Dads motorcycle shop alive. They ride, race, eat, live, dream motorcycles. Their MC crew is a cast of real life, fast flying stunters and riders with no fear and nitrous in their street racing veins. A chance encounter (wrong place right time) with an entertainment executive takes them from local talent to National spotlight and fame. Can they keep their family, friends, motorcycle crew and Dads dreams alive and together? Will their first big stunt be their last?


milwaukee mike -It's just a rumor March 20, 2010 01:09 AM
It is a smart marketing move to increase their stock prices,...thats all.
HD is an iconic American brand and it needs to make sure it keeps it's investors and end users happy (thats why Buell is gone).

Now go put your rice burners to the curb and pop for the HD motorcycle that you really want. It will be a better world if we all do that.
Lucrious -Noah March 18, 2010 07:24 PM
“Call your local dealer and see if they have any Iron 883s in stock or Fourty Eights” I would but they went out of business at the end of 2009. Besides my local Kawasaki dealer has no Versys 650 in stock so I guess people are buying them faster than Kawasaki make’em.

“Young guys are buying those up as fast as harley is making them” Got any evidence to support your claim or is this just your best guess because you saw young kids in the advertisements riding them. Why…why would young guys buy these bikes? They are the same bike as the previous sportsters but with different ginger bread on them.
Doug -KKR-AMF March 18, 2010 07:08 PM
With the sudden turn around in deciding to sell MV and close Buell you bet Kohlberg Kravis Roberts & Co has already made an offer Harley can’t refuse. The new CEO at Harley is taking his slice of the pie now and Harley knows they are headed or should say parked in a dead end street currently. Kohlberg Kravis Roberts & Co probably stipulated that Harley sell MV and drop Buell and we will pay $XXX. Harley says no problem consider it done. Kohlberg Kravis Roberts & Co probably has a case of the “Indian itch”. The itch that makes investors think selling high end (in perception and marketing image only) bikes are easy.

This latest rumor helps make sense of Harley’s poor decisions that now actually sound fairly smart considering their gloomy future. In one move Harley has and will kill off Buell, MV, and themselves.

I wonder if the initials KKR will be stamped under or over the name Harley on the gas tank? It’s a tough decision so maybe KKR should talk to AMF for some advice.
Steve Burns -sburns2421 March 17, 2010 11:33 AM
An iron 883 or 48 has a small amount of profit compared to the bigger bikes or CVO models. Harley may be selling bikes but the $$$ isn't in the bikes that are selling.
Noah -Quit spouting old info March 17, 2010 11:08 AM
Call your local dealer and see if they have any Iron 883s in stock or Fourty Eights. Young guys are buying those up as fast as harley is making them.
Another Buell Fan -HD March 17, 2010 10:50 AM
Who cares? The just came out with the 48 woo. Different paint, 16 inch spokes and they put the mirrors on upside down. What a huge leap in tech. Why wouldn't everyone want one?
Ton Up -113ci March 17, 2010 10:36 AM
Remember the Harley Davidson 750cc and above tarriff in the eighties, I don't think even that will help unless they come up with more current and better price point motorcycles. If the current trend continues most HD buyers will be fossil fuel in the next couple of decades...
Buell Fan -Your Right March 17, 2010 09:39 AM
Your right HD does not own much of the younger market. They dropped the only portion of the company that had the potential to attract younger buyers. The XR1200 and other sportster models just don't make the grade. As soon as they shut buell down I decided to buy a BMW.
Superlight -Harley March 17, 2010 09:23 AM
I'd like to know the demographics of current Harley buyers. I believe very few young buyers are on the owner list. Without attracting younger buyers the company is destined for extinction.

sc