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Dirico Motorcycles and Aerosmith Hit the Lottery

Tuesday, February 16, 2010
Mark Dirico and Steven Tyler of Dirico Motorcycles
Dirico Motorcycles will build three Aerosmith 'Dream On' Pro-Streeters for the Ohio Lottery. Scratch and win, baby.
Well see if perks like having Aerosmiths frontman Steven Tyler signing your fender is enough to sway sales in favor of Dirico Motorcycles.
New Hampshire-based Dirico Motorcycles has hit the lottery. No, they didn’t pick the six magical digits to riches, but Dirico has been contracted by GTECH to build three of its Pro-Street motorcycles with an Aerosmith “Dream On” theme for the Ohio Lottery who has an Aerosmith promotion in the works. The motorcycles will be decked out with the Aerosmith logo and each of the band’s signatures to add to its collectible motorcycle status.

Dirico’s Pro-Street muscle cruiser is powered by a Screamin’ Eagle 103 cubic-inch Twin Cam B engine mated to a Baker RSD 6-speed transmission. The frame is a custom design from the mind of Dirico’s co-owner and chief engineer, Mark Dirico and is hand-built for them by Rowe Machine. A 21-inch tall custom billet wheel leads the way while a 240mm Metzeler keeps the rubber side down on the rear.

Getting Aerosmith onboard for the promotion was easy. Dirico Motorcycles happens to be partly owned by none other than Steven Tyler, the Aerosmith frontman himself. Tyler started up the venture a couple of years ago along with longtime friends Dirico and Stephen Talarico.

GTECH is an accomplished international gaming and technology services company. It has incorporated the bikes of Dirico Motorcycles, USA in other lottery promotions it created and managed for state lotteries. New Hampshire used two Dirico Motorcycles as prizes in an Aerosmith “Dream On” instant lottery game it launched back in September, 2009. The state of Colorado is also rolling-out their own “Dream On” lottery promotion.
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Comments
Zippy -Yawn  February 17, 2010 04:17 AM
Now Tyler can agfford more plastic surgery. These guys sold out years ago.
Jerry -Out-dated.  February 17, 2010 01:49 AM
Slow out-dated motorcycles for slow out-dated rockers.
Chief Waldo -If the song was a bike, it would be an antique.  February 16, 2010 05:21 PM
Wow! Build three bikes based on a 37 year old song. How, um, old...

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