Allstate Insurance and custom builder Dave Perewitz are teaming up to make the roads more safe for motorcyclists and car drivers with its new ONE program that will place these highly visible yellow LOOK signs at dangerous intersections.
With hundreds of thousands of motorcyclists prepared to converge on Daytona Beach for the annual Bike Week rally, the probability of accidents between motorcyclists and cars increases tenfold. Allstate Insurance researched crash data it acquired from the nearby Florida city of Orlando to determine that “70% of the city’s accidents involving a motorcycle occurred at or in proximity to an intersection between the dates of January 2004 through August 2009.”
In order to make everyone on the road more aware of motorcyclists, Allstate Insurance is teaming up with custom bike builder extraordinaire,
Dave Perewitz, for a ‘Once is Never Enough’ (ONE) campaign. Using local crash statistics to identify intersections where motorcycle accidents occur the most frequently around the cities of Orlando and Daytona Beach, the ‘Once is Never Enough’ program will be placing big yellow ‘LOOK’ signs at three intersections they deem the most dangerous.
The yellow diamond-shaped cautionary traffic signs will be emblazoned with the letters ‘L-O-O-K’ and a silhouette of a motorcycle with the hopes of informing everyone on the road to take that one extra second to look twice before pulling out. One extra second sometimes is all it takes to save a life. The signs will be placed at the intersections of Conroy Road and Millenia Blvd. in Orlando and at Bellevue Ave. at Clyde Morris Blvd. and Williamson Blvd. at Hwy 92 in Daytona Beach. The signs will remain throughout Bike Week, from Feb. 26 to March 7.
Dave Perewitz not only is a talented custom bike builder but is an excellent ambassador for the industry as well.
ONE was created in 2009 as a way to educate motorists to look left, right, then left again for motorcyclists before crossing an intersection, which Allstate touts as “the most dangerous spot on the road for motorcyclists.” According to the crash data it received from Orlando, Allstate claims that “70% of the city’s accidents involving a motorcycle occurred at or in proximity to an intersection between 2004 and 2009.” At the intersection of Conroy Rd. and Millenia Blvd. alone, six accidents between cars and motorcyclists have been reported.
This is the second year that Perewitz has teamed with Allstate to promote safety between motorcyclists and car drivers. When he’s not working on world-class custom motorcycles, Perewitz travels around the country as a positive advocate for the motorcycle industry. He recently served on the panel of the
Eternal Combustion: Opportunity in the Wind seminar where he shared what his business is doing to stay afloat in uncertain economic times and is now promoting ONE with Allstate at events like Daytona Bike Week.
