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ATK to Offer New Line of Motorcycles for 2011

Wednesday, June 2, 2010

Soon ATK Motorcycles will be selling this yet-to-be-named 250cc V-Twin powered cruiser.
American motorcycle and ATV manufacturer ATK Motorcycles is partnering with S&T Motors of Korea (also known as Hyosung) to import motorcycle hard parts for assembly and sale by ATK in the U.S.
 
The $100 million contract will account for enough finished materials to assemble up to 33,000 motorcycles. These machines will feature smaller displacement V-Twin engines ranging in size from 250cc to 680cc and will be available as 2011 models.

A diverse product line including cruisers, sportbikes, and streetfighters will be available for purchase and will supplement ATK’s existing dirt bike and ATV product lines. Initially the 2011 model year machines will be imported into the U.S. pre-assembled, but beginning in 2012, the motorcycles will be assembled by ATK at its Utah factory thru the 2014 model year.

“This contract signifies that the world’s best motorcycle market has acknowledged the high technical skills, outstanding quality and the competitive price of S&T products,” said Taekwon Kim, CEO of S&T Motors.
 
The bikes will be available for sale through ATK’s existing dealer network. Additionally it has expressed interest in becoming the “second American brand in select Harley-Davidson dealerships.” Harley-Davidson however has not agreed or endorsed this scheme. And after the recent demise of Buell Motorcycles we’re doubt full that it would ever allow ATK’s bikes to be sold alongside its models.
 
“The approach is simple,” explains Frank White, president of ATK Motorcycles. “Get new and younger riders to go into the Harley-Davidson dealerships. We want to capture those customers who are initially looking for a smaller displacement motorcycle, at an affordable price, and then over time these new riders will develop the aspiration for a traditional Harley-Davidson.”
 
No word on pricing yet but expect prices to be significantly less expensive than comparably sized machines from the Big Four Japanese manufacturers.
 
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Comments
Abe Tingler -I'm a Mechanical Engineer with no Country!!!!!  January 30, 2011 05:55 PM
I am a Mechanical Engineer who has become a General contractor because of lack of a Manufacturing Industries these days. I have been a Motorcyclist for 40 years, Since i was 8yrs old.
I have been hoping for a American made Motorcycle company to be as KTM or CAN-AM has been. Or hoping Harley would go full circle as Honda; Kawasaki; Yamaha; Suzuki operates. I thought that with our country's many high performance and many successful after market suppliers, that we would soon be ready to Manufacture motorcycles.
After reading this news of ATK, i feel like I should Barrie my head in shame that i live in the same country with a NOW greedy bunch of Pigs who call them selves Americans. I Always had a little respect for ATK. But with this news, I hope they rot in Hell.
END OF STORY.
atk owner -atk quality?  October 11, 2010 03:11 PM
these bikes are just not ever gonna be the same quality of my 350cces,i for the life of me can not understand the angle here.
mv -no freakin way  August 29, 2010 07:08 PM
I can not believe this , ATK should of partnered with hd why the hell with a korean co. Hyundai Kia are the biggest pieces of crap on the roads. China and korea builds nothing but junk. People are so freakin stupid to buy one of these pep boys bikes atvs dirt bikes . People wake up look at what u r buying !! We are killing ourselves. Stop shopping at places like harbor freight pepboys etc unless it says made and mfd in USA. USA people pay the extra buck ATK POLARIS ARTIC CAT. Buell is and was one of the best handling bikes out there but noooo it didnt do 200 mph but it did eveything else better . More americans out of work thanks people keep buying crap and putting eveyone out of work. ATK needed to stay 100% usa get with hd get out there and push there product . Get to the race tracks introduce there products more push push push. I just can not believe it ATK is making a huge mistake by the way the bikes look like garbage and are . There dirtbikes and atvs were the best but they didnt market them right. So smart but yet so stupid.
Ryder -Hyosung/ATK/Harley  June 3, 2010 02:54 PM
1. The biggest issue I have with Hyosung machines is the reputed poor dealer support when it comes to warranty issues of which there aparently have been plenty. Some of these issues are directly related to poor assembly at the factory. Perhaps ATK can remedy this? When they are up and running the machines don't seem bad, particularly the cruisers. They are competitive in their class. The sportbikes on the otherhand are outdated. Their performance and build standards look like the Japanese bikes of 10-12 years ago. Not bad bikes per se, but living in the past.

2. ATK needs more product to thrive. Just don't know that Hyosung based products will move in the numbers needed to do this for them.

3. I have no idea why Harley would be interested in this. It's not like the 883 Low is expensive for it's class, and from an image/marketing point of view it's probably better to drop the price of the 883 to $6K or so to attract younger cash-strapped riders and write off the small loss (if there is one!) to marketing costs.
milwaukee mike -korean ATKs @ HD  June 2, 2010 06:43 PM
Is someone on an acid trip? HD finally rid itself of Buell, and now this crap?
HINT:Stop smoking Crack and sell what your loyal customers want (Traditional High Quality American M/Cs).
medowlodge -ATK  June 2, 2010 04:19 PM
another disposable bike for the wanna be riders
Zippy -click this link, see and feel the quailty!  June 2, 2010 01:39 PM
http://www.actionorlando.com/default.html
Zippy -250cc anyone  June 2, 2010 01:27 PM
I do not know one person who rides a 250cc bike. This is a tiny market. Star sells a little twin, Suzuki has the retro TU and Kawi makes a Ninja. I guess in theory they could steal some of those sales. Hyangsoung or whatever it is called is a joke. Our local dealer is a gravel parking lot, chain link fence moving and storage yard with a few bikes and a trailer in "Da hood"

If you want a bike buy a real bike.
Planetmike -No Dreams  June 2, 2010 01:04 PM
The USA seems to be looking more backwards and into its naval than ahead. If a motorcycle company like KTM can make competitive (not just in style but in races) bikes in an expensive country like Austria, why can't it be done here?
Planetmike -Young Fat People?  June 2, 2010 12:58 PM
Does the world need another fat person bike?
Zippy -Google it  June 2, 2010 12:23 PM
If you google Harley and ATK some interesting articles come up. It seems like they are already sold in some HD shops in Canada.

Is it possible that HD now needs to shoot itself in the other foot after Buell? If I walked into a HD shop and saw these bikes I would run (not walk) out.

Course they gotta do something with the load of scrap I hauled in last week. Might as well make imports outta it!
Zippy -Wow  June 2, 2010 12:07 PM
Wow!! Hopefully they can capture 1/2 of %1 of a market that has shrunk %60 in the last 2 years. A bad copy of a bad copy.

Come on, 3000 bikes a month they plan to sell. Do they really think they can claim %5 of the total market. (approx 600,000 total units for 2010) These are BMW, Triumph and Ducati numbers. Y'know, bikes folks actually want! They would have trouble giving away 33,000 bikes a year.
R34 -ATK  June 2, 2010 08:16 AM
yawn
SteveP -Infrequent Poster  June 2, 2010 05:40 AM
Just what the world needs - another ugly, parts-bin cruiser. What a dog.
Tessier -ATK Relevant?  June 2, 2010 03:43 AM
It's amazing how many last ditch efforts ATK has made and yet they are somehow still afloat. When they bought cannondale I thought they might have something, but nothing came from it except one slightly revised model year, then nothing. Now another last ditch effort to source Korea made products and re brand them. I'll by the assembled in the USA when it happen's which i'd be willing to go out on the limb and say that very unprovable.