TMZ/Jesse James Closes West Coast Choppers
Thursday, October 21, 2010
TMZ reported that Jesse James is closing down his West Coast Choppers shop in Long Beach, California.
Empires rise, and empires fall. In the not so distant pass, the Maltese cross logo of West Coast Choppers could be found on the chest of seemingly every other person at biker rallies. WCC’s list of celebrity clients was long, as people like Shaq, Kid Rock, Keanu Reeves and wrestler Goldberg shelled out $100,000-plus for a Jesse James custom motorcycle. But those days of excess are gone. And, apparently, so is West Coast Choppers. TMZ, the celebrity news and gossip show, reported last night that Jesse James is closing down his Long Beach, California-based West Coast Choppers.
Jesse James first entered the public eye in 2000 when the Discovery Channel made him the subject of the documentary, Motorcycle Mania. This would lead to the Discovery Channel offering him the host position for the show, Monster Garage . His fame would continue to rise through other projects like History of the Chopper and Iraq Confidential with Jesse James. Concurrently, the West Coast Choppers shop continued to expand and develop, helping to rejuvenate a Long Beach neighborhood. He even opened a burger joint, Cisco Burger, an eco-friendly establishment featuring Angus burgers and organic veggies. With philanthropic efforts around the city, James became a fixture in the Long Beach scene.
James popularity reached its apex when he starred in SpikeTV’s Jesse James is a Dead Man. He had made the transition from garage builder to household name. But his fall from grace was even more meteoric than his rise. His highly publicized extramarital affair on wife and Hollywood darling Sandra Bullock was drug through the mire of tabloid headlines. Negative publicity replaced a positive perception.
Now James is reportedly closing the shop that helped him stake his claim to fame. But WCC motorcycle frames and parts are supposedly still going to be available through Daytec and Belt Drive LTD (BDL).
As for James, it’s said he has recently moved to Austin, Texas, and wants to focus on his business there, Austin Speed Shop. As far as the fate of his popular eatery, Cisco Burger, TMZ reported today that it is “kicking ass” and that he wants to open one in Austin and is contemplating franchising it nationally.
Attempts to contact West Coast Choppers have been futile. Phone calls and e-mails to WCC have both gone unanswered.
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