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Roland Sands Design Apparel Collection 2014

Monday, May 5, 2014
The 2014 RSD Riding apparel collection represents a stylish approach to functional riding gear. From the classic waxed cotton Clarion coat, the riveted rocker-inspired “airborne” Clash leather jacket and the traditional biker styled "rifle" cowhide City jacket, the new Roland Sands Design Apparel collection is High End riding gear at its finest. It is the constant struggle between functionality and aesthetics that gives the RSD riding apparel its unique look and wear ability on and off the bike.

Each piece has been crafted with protection and rider function as a priority, with technical elements such as pre-curved sleeves, shoulder gussets and armor pockets are organically integrated into every piece in the 2014 collection. "But this is not without a constant push to make products we love to wear on and off the bike," claims racer-turned-designer Roland Sands.

"There’s nothing like jumping on your bike and hitting the road," Sands says. "Life can get complicated at times and the simple, but vital task of keeping yourself upright on two wheels has the effect of refueling your soul. It’s with this in mind that we conceptualize, design and build our riding gear. Stitch by stitch, seam by seam, from hand-treated leather to waxed cotton and denim, we layer and assemble our rider-driven apparel collection."

In the end, our aim is to create an heirloom piece that becomes your favorite and is there for you through thick and thin. We build the jackets we’ve always wanted and we’re proud to share them with you. Get an exclusive preview of RSD's 2014 collection here:

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MCUSA Bart   May 6, 2014 08:37 AM
chickin, RSD is one of the many brands owned by MAG - which also owns MotoUSA and Cycle News. MotoUSA posted this RSD press release, just as we post PR other non-MAG owned brands. I know that if you surf some of our competitor sites, you will find this press release posted as well - because RSD has mastered one of the best ways to promote their company, by creating compelling content. Another brand that does this well is ICON. It's not free, because the brands have to invest $$$ to produce good video content, but when it's done well it gets picked up by the media as an interesting press release.
chickin   May 5, 2014 11:31 PM
Wait, correct me if I'm wrong. But, isn't this website, motorcycle-superstore.com, and Roland Sands Designs actually all owned by the same company? Brilliant marketing and delivery. Become your own middle-man. Really clever. Well done.