Drag site icon to your taskbar to pin site. Learn More

Vo Knows

Dear Mr. France

Tuesday, February 02, 2010
AMA Moto-GT Daytona
Mr France, it's time to show the privateers a little love so we can fill that American Superbike grid!
Dear Mr. France,

Your friendly neighborhood scribe and former part-time professional racer Steve Atlas here. This letter goes out to the Jim France of the famous France NASCAR family. Please throw American Superbike a bone and raise the purses. With the pathetically low level at which ex-head man Roger Edmondson set it before you so politely shoved him out (thank you!), getting privateers to come out and race is going to be next to impossible. It’s one thing for a privateer to aim for a top-20 position to pay for his tire bill, but even the most naive know a podium is out of the question. So reach in those deep pockets of yours, I know you’re worth an estimated 1.4 billion, and spare a little cash for all the privateers out there and build up that Superbike grid. I know you're a motorcycle racing fan, so show us! It will only help you in the long run…

Sincerely,
Steve Atlas
Former AMA Pro #585
Post Tags: jim france, ama superbike, american superbike, dmg, superbike purse
Blog Archive
2010
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Login or sign up to comment.

Comments
MV Man -Positive thinking February 3, 2010 12:01 PM
Steve, not to shift gears to the "issue one 2010" of Moto USA magazine, but you better be careful, your UN-official title of "master cynic" might be in jeopardy. Your editorial "it's only money" was dead on, well written and....drum roll please....extremely positive!! What's funny is how these wars breakout every time AMA/DMG is mentioned. The truth is that everyone who has an opinion on the matter is proving one thing....they love motorcycle roadracing!! How could you not? It's the most exciting form of motorsport, period. I appreciate your whatever you ride, get out and ride message. After all, when Honda sells enough VTX cruisers and civics, the trickle down is $$ for us speed freaks, roadracers and track owners!! We have to support our sport and stop attacking eachother....this has never been more true than right now. Good job Atlas. P.S. I got my copy of the Moto USA Magazine free today when the UPS guy dropped off my most recent purchase from the "Superstore." The Mag is great and I will be using the on-line subscription feature as soon as I finish this post.
Tim in Phoenix -The Long View - Civility February 3, 2010 11:56 AM
I agree with you Steve. Mr. France needs to look at this thing as an investment and put up some cash to attract privateers. A field made up of the Yoshimuras etc. is going to make for pathetically small fields and thus no reason for sponsors and tv execs to pay any attention. If Mr. France was trying to eliminate televised motorsports competition for NASCAR, last years fiasco was the way to go. If he wants to make it work in the long run he needs to spend a little (ok, a lot) of money to get through the hard times. Steve, I think you suggested they simply adopt World SB rules in an earlier article, I'll second that! As for you NorCalFilth, a little civility would go a long way if you expect anyone to take you or your opinions seriously.
NorCalFilth -Steve February 3, 2010 08:41 AM
Steve based on the frequency of my posts you might be able to tell i am a fan of your site, but i too am not here to make you feel all warm inside by mindlessly agreeing with you when i believe you are wrong. And i appreciate the fact that we can all sound off and have a voice, unlike other sites that have no readership input. I must respectfully disagree with your statement that you have been putting a positive spin on the AMA lately. Your first line in your article The Last Chance was "Is there any hope left?" I dont know how this was a positive piece, you ended it with "i dont know how it could be any worse." Well Steve we could have no racing. I think that would be worse. i enjoy some of the banter but i am no coward. I am one of the only ones that tries to show the other side of the coin. And just for the record i was listing the rolling start as an example of a flawed idea that was implemented by DMG. I am not saying they are perfect by any means, but at least we still have racing. This is all going to turn around with time but Steve...take some of your own advice.
Steve Atlas -NorCalFilth February 3, 2010 08:14 AM
Hey NoCal, all you ever do is come on here and talk crap; about editors and other readers alike. Stop wasting all of our time and being so negative. BTW: They did away with rolling starts for this year, and most of my latest stories have tried to put a positive spin on AMA racing as it needs all the help it can get. My job as a journalist is to report the facts, even if they are bad, not spin it into happy mumbo-jumbo so people will watch and feel all warm inside. And Leslie, thanks for writing in and having the courage to use your real name, as you can see that most others are too cowardly.
Leslie D'Amico -ex-racer February 3, 2010 04:46 AM
I am not some wacko and I am not implying you are either. Since I raced on a local basis and never got any farther than WERA in the late 70's and early 80's I doubt as you will find me in any record books. The point is: racers race for themselves, not for any money, not for fame and fortune. Usually they're just scrapping by in their daily life, sacrificing for a recreational activity they love. If an organization wants the best talent it needs to provide some incentive. The fans already pay enough to see them, it's the promoters and sanctioning organizations and yes, even companies like MotorcyleUSA who need to step up and make it possible for racers to showcase their skills on a national basis. Given the state of the economy it's no wonder more companies aren't sponsoring more events. Personally I never had the talent to race on a national basis. That doesn't mean I didn't enjoy it just the same as guys who did. National caliber racers won't give up racing just because they can't afford to race AMA, they'll still ride even if it's friendly competition at a track day. You the fan will be the loser if the best talent quits the AMA.
NorCalFilth -c - the internet has made me a jerk February 2, 2010 11:05 PM
Well C i dont know if the internet has made you a jerk or not. Bottom line is that ROI is not a grade school idea, it is precisely the reason that the manufactures pulled out of the AMA. If them participating in AMA SBK was a profit center they would not have pulled the plug on the operation. My only advice is that "journalist" like Steve need to realize that they are sh!ting in their own yard. It is easy to point out flaws in the new format and i am not crazy about all of them (ie. rolling starts) but I am not going to sit by and not call BS, when the people complaining about the AMA/DMG are the same people who bitched about the old format and Mladins dominance with Suzuki. You can try to over complicate this issue but its nothing more than people telling other how they should spend their money. Oh and Leslie since you use your name it is so obvious that you are a racer???? I didnt find your race creds from your name just that you like to blog about war, racing and retirement. Maybe you should think about using a screen name you wacko.
c -the internet has made me a jerk... February 2, 2010 07:35 PM
I'm glad your econ class taught you how to decipher an acronym. Unfortunately ROI doesn't really apply when evaluating hypothetical advertiseing strategies. For one, its's hypothetical and there is no data, and second you can't accurately isolate the "return" of a specific advertising campaign. ROI (return-investment)/investment, is the kind of calculation that a grade schooler might use to evaluate a new venture, piece of equipment, or stock. So two points: 1. criticising is good- I enjoyed it and you learned something, 2. Any moron can know business, 90% of it is fancy names for common sense, and the rest is on wikipedia. This is where I know less, but to evaluate a sponsorship venture in ama roadracing, I would expect motorcycle-usa to examine similar oppurtunities. Did yoshimura become significantly more profitable when it started sponsoring ama suzuki teams? I don't know, probably, Atlas, Motorcycle-usa, do it! do it!
Leslie D'Amico -ex-racer February 2, 2010 07:14 PM
As an ex-racer I agree with you Steve. Obviously these other comments, who prefer not to use their names, are not racers.
NorCalFilth -Revision to my statment February 2, 2010 04:57 PM
Perhaps i should have recommended a finance course. Less money coming in means less money to spend. And these fools are advocating that people boycott the AMA/DMG. So heres the question: If you stop going to the races and the tracks cant make it where are you going to have american roadracing? Answer: Were not!!! I guess my point was that i find it incredibly self-righteous that everyone knows how to spend other peoples money better than they do. So i leave you with this business question, whats the ROI for any company to sponsor any series in america right now? oh scribe!!!! just do you know ROI is Return on Investment.
c- -re- econ course February 2, 2010 04:18 PM
That econ course would probally give you a couple ways to do things. For example it might point out that a great time for a company to reinvest is in a modern recesion with artificially low interest rates. However dmg is not the economy. A business course would absolutely insist on some investment. Minimizing costs is a very shortsighted and limited solution. Holding your money tight and not adapting your business strategy leaves you at the mercy of external market factors. They need figure out how to thrive in the current market and adjust what they are doing instead of bending over at the mercy of external market factors. So they minimize costs this year, what do they do next year when there is still minimal sponsorship money and television demand?
c -Your apart of this industry too February 2, 2010 03:50 PM
Lets see team "motorcycle-usa" go racing. If beer brands, insurance companies, and restaurants can justify sponsoring a team then i'm sure a company whose customer base are motorcyclists, can justify buying a couple stickers. Or how about a Motorcycle-USA's race MVP award to riders. It could be famously controverial. Good marketing and good support for the league. Your apart of this industry too
NorCalFilth -Money dont grow on trees February 2, 2010 03:34 PM
Dear Steve, I was hoping that you might take an economics course this spring. It seems that you will have free time since you wont be racing or watching the AMA series. You think that the France family got the money they have by giving it to privater riders/drivers?? Lets break it down for those who dont get it, this is necessary for the sport to continue in America. Otherwise we would have no racing. All the loud mouths that say someone should start a new series should take their own advice and start a new series. Oh wait... You all just want to tell Mr France how to spend his money... Until you all unite and do something positive STFU. Best regards, NorCalFilth

sc