Drag site icon to your taskbar to pin site. Learn More

Vo Knows

No 2010 Suzuki Sportbikes?

Wednesday, February 3, 2010
2009 Suzuki GSX-R1000. Totally updated but is it good enough to be the best in class
From what we hear, don't expect to see 2010 Suzuki GSX-R1000s in dealerships. That said, let's hope we're wrong.
Further confirmation that Suzuki will not import 2010 street bikes, especially sportbikes, just funneled through the internet pipeline. While the press department had vaguely confirmed the situation some time ago, with the news coming from Cyclenews.com that factory Yoshimura Suzuki team boss Don Sakakura says they will run ’09 models as opposed to ’10 bikes in American Superbike this year, there seems to be little-to-no question Suzuki will not be importing the ‘10 editions of the bike to America.

While the bike remains the same internally, a host of new European graphics were released overseas – some quite nice looking. Not to mention, it’s quite odd to simply skip an entire model year. This all boils down to 'Zuki helping dealers move the excessive amounts of existing ‘09 product they still have in stock. Though without a new and enticing reason to get consumers to walk in the showroom, one can only think this with will hurt the Japanese manufacturer by keeping people from visiting dealers in the first place.

Many of the other manufactures have done the same with some of its smaller and less popular models, but when it comes to a flagship bike like Gixxer 1K, that’s a totally different story – both from a selling and media standpoint. Not to mention, it’s the bike fans would want to see raced at a professional level, with graphics to match the new '10 machine. Yamaha has recognized the problem, and instead of not making its all-new YZ450F dirt bike altogether, they are simply importing it in far less numbers. Idea being to get people into dealerships with its wow-let's-check-it-out factor. Then buyers will see the awesome deals on previous models and be encourage buy – be it 2010 or discounted 2009 models. Point being, at least they get people to step foot in the door.

For this reason we find it hard to fathom Suzuki won’t be importing at least some ’10 GSX-Rs. We all know the economy is tough right now, so in that respect we can see the point. But can leaving out a full model-year in one of its biggest markets be a good thing? Only time will tell...
Post Tags: no 2010 suzuki sportbikes, suzuki, suzuki gsx-x1000
Blog Archive
2010
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Login or sign up to comment.

Comments
Dan -Master June 3, 2010 04:38 PM
Damnit. I was looking forward to the 2010 Bandit 1250 options. Major disappointment. Okay - 2011?
Mike -Damm February 10, 2010 11:33 PM
You got a good point
KM -Wow February 4, 2010 01:37 PM
I think it is safe to say that the economy has the whole world hurting; I think not have a 2010 model line is a bad move and will hurt business in the long run. If you have the money then buy what you want know becouse it's only going to get worse.
Maxx -High Prices February 4, 2010 12:07 PM
Maybe, the high prices have finally caught up with the sportbike world?
Nate -Look on the bright side... February 4, 2010 11:43 AM
Imagine the pleasure you will get from smoking those new ZX10's and CBR1000's with last years GSXR!
RickyRacer -gsx-r 1k February 4, 2010 11:40 AM
To me its probably a good move to regroup this year an make bigger improvements for 2011. Most bike manufactures don't make huge changes every year anyway. Suzuki making them every two years most of the time so why not save some money in a financially troubled economy and just skip a year. I say good move...
bikerrandy -no `10 Suzuki superbikes February 4, 2010 08:46 AM
Suzuki has to do what it can to stay in business. I suspect they have a LOT of `09s left in the warehouse. If the `09s haven't sold, what makes you think a `10 model will ? Get real. The economy is still static.
gixxbynite -reputation February 3, 2010 08:56 PM
i think it makes suzuki look bad as a company. although it does seem logical in the boardroom. its not the correct impression you want to send out to customers that really support and love suzuki. especially being the only one of the big 4 to do this. the economy effects us all. however the other 3 big jap manufacturers still came with new 2010 models, even if it was just a color change. it was enough to spark interest. if the company is having financial trouble i understand the strategy. however. you dont want to lead the customers to speculation and damage your reputation by doing so. reputation and BRANDING go very far with sportbikes. especially the gixxer 1k. and with aprilia,BMW and Ducati knocking at the door, suzuki needs to be ahead of its game not behind.
Ralf -randy February 3, 2010 08:42 PM
Kinda like their having serious fininancial problems , true or not”. I would say not. Suzuki decided not to bring 2010 models into America not because of financial reasons but because of demand reasons. No matter how much money Suzuki has or doesn’t have, in regards to savings for a rainy day, won’t change the demand for their sport bikes. Lots of models sold overseas are not sold in America because there is no demand for them and no matter how rich the manufacturer is it won’t change the demand for those models. The biggest thing hurting demand for all manufacturers is the lack of easy credit that was available 1 ½-2 yrs. ago. If Suzuki had all the money in the world it wouldn’t stimulate demand until our economy gets fixed.
randy -suzuki February 3, 2010 06:28 PM
It just looks bad on suzuki.Kinda like their having serious fininancial problems , true or not.
Ralf -2010 Models February 3, 2010 03:35 PM
It is a hard decision. One of the other routs Suzuki can go is to discount or rebate their non-current bikes like Honda is doing with the VFR800, CBR1000RR and others. This works but also cost the OEM money. Moreover, it can send a message that their product is cheap, undesirable and is only worth the discounted price (think GM rebate strategy). Another rout would be to import far fewer 2010 models but unless the 2009 models are deep discounted the small number of 2010 models will sell out quick and you will end up with the same difference as what they are doing now; trying to sell 2009 models in 2010.

I think this move is good one because unlike cars you always see non-current motorcycle models on the dealer’s floors of any make, even Harley. After Suzuki helps dealers flush the overstock from 2009, come 2011 all will be forgotten. HD/Buell should have tried this approach.

Suzuki wasn’t coming out with anything new sport bike wise anyways and they don’t have too much involvement with DMG racing this year so this is a good time to do this. Bold new graphics would not have gotten too many new customers in the door anyways or at least not enough to justify importing the 2010 models.