GEICO Powersports AMA EnduroCross Series is pleased to announce the addition of new presenting sponsor E3 Spark Plugs to the 2009 sponsorship team that brings the edgy and untamed world of off-road motorcycle racing and its top athletes to arenas from coast to coast here over the course of the next six months in the United States.
The innovative, motorsports-friendly crew at E3 Spark Plugs, featuring their popular DiamondFIRE® combustion technology, are a welcome addition to GEICO EnduroCross as the company roots are already dug deep into the worlds of competition truck and tractor pulling, IHBA Hot Boat racing, Late Models, World Series of Off-Road Racing, NASCAR West and Camping World Series racing, just to name a few.
“We’ve had our eye on the EnduroCross series the past couple of years, attended a number of events and were thoroughly impressed with the level of competition and what a great show EnduroCross is for the fans in attendance or watching at home on TV,” said Steve Jonier, VP-Sales/Marketing, E3 Spark Plugs. “E3 Spark Plugs has products for both two and four-stroke motorcycle engines and we’re confident that our DiamondFIRE® technology will help to keep bikes up on the pipe and running in peak form.”
The torturous conditions of off-road riding in all parts of the country, from the mud and rocks of the Appalachians to the desert sand of the West Coast, the unforgiving heat and humidity of the South and a combination of pretty much all of that at locations all around the Midwest take, as anyone who owns a bike will attest, an extensive toll on equipment. So having a spark plug that can not only fire in these conditions, but out-perform all the other major brands as well goes hand-in-hand with the tough brand image created by GEICO EnduroCross.
“We’ve had a number of top racers try out the E3 Spark Plugs already and I got calls and emails back from every last one of them saying the same thing: ‘Can you hook me up with some more of those E3 plugs?,’” said Lance Bryson, director of sales and marketing for Source Interlink Media’s Motorcycle Events Group. “And these aren’t your average trail riders we’re talking about, but guys that push motorcycles to their absolute limit every time they throw a leg over the seat.”
The E3 DiamondFIRE® spark plug design features an open, diamond-shaped electrode that offers ufller flame growth and more complete fuel combustion, thus providing deduced emissions, increased horsepower and better engine durability. Whether it’s a motorcycle, snowmobile, ATV or jet-ski, E3 has you covered with the advanced technology your machine needs.
For more information about E3 Spark Plugs, including performance and emissions test results, or where to buy, visit
www.e3sparkplugs.com
Note! Special ticket and hotel rates available for the OPENING ROUND, July 25th, in Las Vegas are NOW available at the Orleans Arena, 888-234-2334; or online at
www.OrleansArena.com
