Italian food brand Sterilgarda has joined up to sponsor the Yamaha World Superbike team for selected races of the 2009 championship season. Starting with the upcoming Monza race, the Sterilgarda brand will feature on the bikes and leathers of both Ben Spies and Tom Sykes.
(
top) Sterilgarda, the Kraft Foods of Italy, throws their dairy product, fruit juice, dessert weight behind the Yamaha World Superbike Team of Ben Spies and Tom Sykes. (
bottom) Will Sterilgarda provide Spies with the juice to overcome Haga? Can Spies top off his dessert with a sweep in Monza?
Sterilgarda is a food production company based in Italy, providing products for over 40 years and today producing over 1200 tons of foodstuffs daily. Core product lines include cheese, milk, yogurt and fruit juices.
Sterilgada are a familiar face in the WSB paddock, having been keen supporters and partners of racing teams and riders for some time. The 2009 Yamaha World Superbike Team has had a strong start to the 2009 season with a new bike and new riders, making it an attractive proposition for sponsors, the team have already won four out of the eight races run so far with rookie Ben Spies who is regularly fighting at the front of the pack for the race win and currently sits second in the championship.
“We are really happy to be able to link our brand with The Yamaha World Superbike Team,” said Nando Sarzi, the owner of Sterilgarda Alimenti. “We’re really excited to be able share the racing emotions and success with the team, starting with Monza this weekend, the home race for both the team and our company. Professionalism and quality are two common, shared elements that drive both Sterilgarda and Yamaha in the search for great success.”
“It’s fantastic to have Sterilgarda onboard,” said Laurens Klein Koerkamp, Manager, Yamaha Motor Europe Racing Division. “It’s very positive to have such a well known brand in the paddock recognize how successful the Yamaha World Superbike Team is and want to be part of it. We’re looking forward to working together and this being the start of a long term relationship.”
