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Honda Withdraws from AMA Superbike Racing

Friday, September 18, 2009
Neil Hodgson - American Superbike  Road America
Honda announced today that they will not participate in the 2010 AMA American Superbike championship.
American Honda announced today that they will not participate in next season’s AMA/DMG American Superbike championship. Honda cited, “current AMA/DMG racing environment does not align with our company goals,” as the reason for its withdrawal.
 
This season, Honda fielded a factory-supported effort racing under the Corona Extra Honda team with riders Neil Hodgson and Jake Holden riding 2009 Honda CBR1000RRs. It’s unknown if Honda will continue to participate in the Daytona SportBike class as they did this year with Erion Honda riders Chris Peris and Jake Zemke aboard 2009 Honda CBR600RRs. With Honda out of the series one can only assume that other major players including Suzuki and Kawasaki might also be abandoning the series.


The following is from American Honda:

During the 2009 AMA/DMG Road Racing series, American Honda Motor Company, Inc. contracted team personnel, including team Honda rider Neil Hodgson, to the Corona Extra Honda race team.
Chris Peris - Daytona SportBike  Road America
Will Erion Honda be racing in the Daytona SportBike class next year? It looks doubtful.

Corona Extra Honda race team participated in this series with our award-winning 2009 CBR1000RR in the AMA Superbike class, unfortunately participation in this series did not meet our racing goals and objectives.

Regrettably the current AMA/DMG racing environment does not align with our company goals. Effective today 9/18/09, AHM will not be renewing contracts with Corona Extra Racing and will be terminating the on-site Road Race operations by 9/30/09. All assets will be put into storage for future consideration. Team staff was informed of these changes today at 1:00PM PDT.
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Comments
Buffalo Ed -KISS  October 18, 2009 05:00 AM
I,m sure we all know what it means.Is there no common sense about what works anymore.Anyone who fondly remembers the 600 Only class paired with the Open Bike class Always had it on the to do list for the weekend!Oh yeah,, Dont forget to mix in that 250 class as well.
KM -AMA Super Bike  October 13, 2009 08:07 PM
Hos, you are right I drove seven hours to watch the race in Topeka Kanas and it was depressing. I could have thrown a party at my house and more people would have shown up; Matt Maladin refused to race what the fu**. I lived in Europe for 8 Years and watched many motorcycle races; I was confused with the rolling start for the Daytona sports bike group "is this nascar". I have my races planned for next year and Topeka is not on the list; Indy and MotoGp here I come.
KM -AMA Super Bike  October 13, 2009 05:52 AM
It's sad to see honda go and you can bet your bottom dollar there will be more to follow; Motorcycle racing is not like nascar it is alot more than going around in a circle. I think americans are labeled around the world becouse they don't consider nascar as racing "sad but true" and american riders have to prove themselves to be champions. I think DMG has made the AMA Superbike racing "suck"; thank god for Speedtv, so I can watch WSBK and Motogp.
Hos -DMG actually stands for Daytona Motorsports Group  September 25, 2009 06:29 AM
The fact is that there is no TV deal for next year, and that's extremely alarming. Besides that, Honda is not only HRC, it's also a sponsor to several races and plenty of ads. Without Honda, the series is going to go rapidly downhill. The game simply isn't worth playing for the other manufacturers. There could never be a NASCAR of bikes. People don't buy Buell like they (used to) buy american cars. Sheer marketing grunt won't work either, where are they going to get it from? There's no huge prize pool, there's no money around to be aggressive marketers, and motorcycles in general are viewed by many as part of counterculture. It's never going to be a national sport like NASCAR is. The idea simply doesn't work. Oh yeah , and the management is thick. DMG actually stands for Daytona Motorsports Group, Buell's team is called Daytona, theres a Daytona Sportbike Class. Stupid, it's like bloody McDonalds (McChicken, Big Mac, Mc'whatever')

Danny -DMG  September 22, 2009 12:16 PM
Get over it. Let Honda pull out. Their loss. DMG knows what they're doing. Look at NASCAR. I was at NJMP for the final round of the series and the turnout was amazing as was the racing.
netjustin -Comments on DMG AMA  September 22, 2009 12:08 PM
This topic is so caustic it's unbelievable. You should disable comments for this article because of how aimless and downright angry they are. They do not make your readership look very intelligent, in my humble opinion.
Stenman -AMA/DMG sucks  September 22, 2009 12:02 PM
AMA/DMG is crap. SBK and Moto GP rule. AMA/DMG get a clue, you guys are idiots. We don't like or want NASBIKECAR racing it sucks.
KIMO-R1 -It's happening...  September 22, 2009 09:00 AM
I think everyone knew this day would come...Honda's response to the world on their decisions to "Pull out from AMA" statement was discrete to say the least. What they're really trying to convey is "Enough! with this DMG foolishness" I don't want to see motorcycle racing dead and buried in the U.S. However, DMG is making it a reality for all of us. I see other manufacturers doing the same shortly and the AMA motorcycle paddocks is soon to close for good. How sad.
Thanks DMG for making it a reality.
jody -dmg dont care  September 21, 2009 12:15 PM
dmg don't care about the riders and the teams . they need to no whether they got a job or not quit screwing with there lives. its all about the air time for the manufactures dmg give them a good tv package so they can sell there bikes on Mondays after the race! make all the bikes 599cc lets go racing shit or get off the pot!!
shnapper -AMA Superbike?  September 21, 2009 10:22 AM
What is this Racing class you all speak of? I lost interest years ago when Phoenix International Speedway didn't comply (1999) and we lost what was back then some decent racing to watch. Mladin made the big class even more boring over the years, Spies made it worse by offering two Zooks to the podium consistently. Now DMG took over and farted the Buell all over the place leaving a nice juicy stain on the crotch of American Road Racing. Yawn give me WSBK and MotoGp, Piss on our crappy AMA series. NEXT!!!!!!!!!!!
honda rules -honda  September 21, 2009 08:18 AM
Im glad to see honda pulling out as from what i was reading the DMG sucks, and that cbr1000rr is a dam good bike too.
Torre -You guys called it  September 21, 2009 05:35 AM
Like the subject says. You guys called it. Mladin, Honda, let's see who's next to pull out... I say Kawi. Series is a wash now.
tommy gun -DMG  September 20, 2009 01:59 PM
Honda went years without winning and didn't pull out until DMG ruined professional roadracing in America.The old class structure wasn't the problem, promoting it was. When HRC stopped it's involvement they basically gave away the championchip to Yoshimura.This made the AMA a one make one rider show until Ben Spies started winning.I think the AMA should adopt World Superbike rules and promotions style so we can see who the best really is, and how they compete on a world level and not just the occasional wildcard rider when international racing comes to America.
Wacko -DMG Killing professional Motorcycle racing.  September 20, 2009 09:46 AM
All the evidence is in! DMG is now responsible for the attempted murder (patient is on full life support with a DNR clause) of professional road racing in America! As surely as Captain Hazelwood was in charge of the Exxon Valdez the DMG were at the helm when this catastrophe happened!!! "Oh we know how to fix it. Lets add a Harley only racing class"! I am all for the resurgence of Americana and all that, but this is frigging ridiculous. Adds new meaning to the term "getting Rogered"!
Charles Toast -Didn't watch any AMA races in 2009  September 20, 2009 09:37 AM
I didn't watch any of the AMA races this season, after following all classes avidly in 2007 and 2008. First of all you had to try to avoid finding out the results before watching TV coverage scheduled over a week after the event. I wonder who the genius was that came up with that idea? Whilst I can see the point of configuring the rules to allow Buell to compete in the Superbike class, having the 1125 in the DSB class is just nonsensical. Next year I'm sure non-Buell teams will find it more difficult to attract sponsors, and maybe DSB will turn into a Buell-only class. What next? Will they allow Briggs and Stratton lawn mower engines of up to 3000cc in DSB next year?
FearlessNSeattle -Hard Times at Buell  September 19, 2009 09:06 PM
Yep Phil is right "Buell Motorcycle Co. plans to shut down its East Troy plant during November and December, resulting in the temporary layoff of 50 employees." Think the average guy who buys a sportbike is much smarter than the guys who run DMG. Honda will be just fine. As well Kawasaki, Yamaha, and Suzuki. Quality and real performance is what wins in the market place where the rules are fair unlike the AMA
Phil -milwaukee mike  September 19, 2009 06:08 PM
“This is just the kind of corporate philosophy that shows the true character of those jap losers”. If there are no accolades,...then they leave”.
You sure wouldn’t see Buell racing if they didn’t have the rules GROSSLY in their favor Mikey. Mikey what would be Harley Buellsons “true Character” if they only were allowed to race in superbike and not the 1125RR???

I read two articles from local papers in Milwaukee that Buell is shutting down their entire production operation from Oct. 30 through Jan. 4 because of slow sales. I guess Mikey all the “manufactured accolades” Buell got from the DMG championship didn’t help them sell any of their bikes. So what’s Buell’s next move going to be???

Kc -not just DMG  September 19, 2009 05:24 PM
I'm not a fan of DMG like everyone else here, but the AMA to me has been declining for a couple of years. To many classes, not enough competion, to much emphasis on the factories. The DMG just ran it into the ground, but to me, it was already headed that way. And unless i read it wrong, is Honda pulling out all together or just the Superbike class ?
Paul -NA$BGP-  September 19, 2009 03:43 PM
This is probably what DMG is really hoping for. If they can find 43 riders to ride 43 Buells, they'd have a two wheel version of NA$CAR. NExt thing you'll find is them on the ovals adding another event for the weekend CUP race....................
milwaukee mike -sore losers  September 19, 2009 02:42 PM
Oh poor Honda. The rules just didn't favor the almighty Honda, so it's not gonna play anymore.
This is just the kind of corporate philosophy that shows the true character of those jap losers. If there are no accolades,...then they leave.
soclmoe -Thank you!  September 19, 2009 12:03 PM
Thank you to Honda for taking a stand against the joke that my beloved past time has become. Maybe the idiots at DMG will get the idea that their series has become the laughing stock of the racing world. Thank goodness for WSB and Moto GP. At the 2009 GP in Laguna, you could count the fans waiting for AMA to go on, as the GP boys saddled up, the stands were packed, even for practice. PS. DMG get out of motorcycle racing NOW!!!!!!!!!!!!!!!!!!!!!
scintilla -The first step  September 19, 2009 08:14 AM
This is the first step towards reclaiming American Road Racing. DMG won't change rules or leave racing until there aren't anymore manufacturers to race. Hopefully, some entity starts a racing series with legit rules and classes (you hear me MUSA?, get this together and put a real series together).
Superbikemike -DMG pull your head out of your *ss....  September 19, 2009 05:37 AM
ditto to what irk.some said....you killed my superbike racing with your idiotic and queer rules this year....now the manufacturers are leaving....just great....I use to travel up and down the east coast following the awesome action before you bought the series DMG....not anymore with these class structures.... ADOPT the WSB rules and win back the fans......just do it!!!
FearlessNSeattle -DMG: All Buell All the Time  September 18, 2009 08:48 PM
I agree irk.some. The special rules for Buell was really terrible this year. Should be only two classes Supersport and Superbike like WSB. I expect to see other Japanese factories do the same Kawasaki then Suzuki lastly Yamaha (Hayes has a real shot next year unless they allow the Buell to cheat again somehow) . Honda does ok in MotoGP and WSB so this won't hurt their marketing in the U.S. if they pull out. With the rules being more fair in WSB it will probably help them. Nothing like have to fight with one arm tied behind your back i.e. the Buell DSB class. Soon it will be all Buell all the time in the AMA
irk.some -pitiful.  September 18, 2009 07:54 PM
It's simple. Align American Superbike rules with WSB rules. WTF is the matter with DMG? Too much exposure to car exhaust.