Long Haul Productions, in cooperation with MX Sports Pro Racing, Inc. and the ATVPG, today announced the launch of a new reality television series about
ATV racing called "ATV-24/7."
Premiering May 15, 2010, each half-hour episode of "ATV-24/7" follows three racers - in real time -- as they prepare for and race in the 2010 ITP Tires/Moose Racing
AMA ATV Motocross Championships.
Two-time Defending Champion Rockstar Makita
Suzuki's Dustin Wimmer, Motoworks
Can-Am's John Natalie Jr. and youth rider, Jordan Digby, will all share the spotlight in this new reality racing show that is being broadcast nationally on Direct TV, Dish Network and regional sports networks throughout the U.S.
"It's sun up to sun-down coverage," notes Executive Producer, Carey Bohn. We are capturing what it takes to compete on - and off-the track ... the gritty AND the glamorous side of the sport ... it's a reality show that is truly ATV racing 24/7."
"ATV-24/7" will air as seven original episodes, broadcast from May to the end of October, according to the producers. Six rounds of the
ATV motocross championships will be included, as well as one round of the ITP/BRP/CMR Championship Mud Races. Supporting sponsors of "ATV-24/7" include BRP/
Can-Am ATVs, ITP Tires and Wheels, and Amsoil, Inc. .
"We think 'ATV-24/7' will be watched not only by racing enthusiasts, but also reality TV viewers who, coincidentally, share similar demographics with powersports owners," said Long Haul Productions president, John Daniels.
"ATV-24/7" can be viewed on Direct TV on channel 344 (ICTV). On Dish Network, "ATV-24/7" can be viewed on channels 230 (ICTV) and MAVtv. The program will also air on America One Networks, AMGTV Family Networks, Tuff TV Networks, Untamed Sports Networks and other regional sport networks to be determined. Airtimes and other viewing information will be released in early May, 2010.
Round Race Title Location Race Date Premiere Air Date
2 Ballance Moto X Bowling Green, KY 4/17-18/2010 Saturday, May 15
4 Sunset Ridge MX Walnut, IL 5/15-16/2010 Saturday, June 12
6 Spring Creek Millville, MN 6/12-13/2010 Saturday, July 10
9 Unadilla New Berlin, NY 7/17-18/2010 Saturday, August 7
10 RedBud Buchanan, MI 7/31-8/1 Saturday, September 4
11 Loretta Lynn Hurricane Mills, TN 8/14-15/2010 Saturday, October 2
CMR Florida Motoplex Madison, FL 9/24-26/2010 Saturday, October 30
