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New ATV MX Racing Reality TV Show: ATV-24/7

Thursday, April 15, 2010
AMA ATV Motocross Championship
Long Haul Productions, in cooperation with MX Sports Pro Racing, Inc. and the ATVPG, today announced the launch of a new reality television series about ATV racing called "ATV-24/7."

Premiering May 15, 2010, each half-hour episode of "ATV-24/7" follows three racers - in real time -- as they prepare for and race in the 2010 ITP Tires/Moose Racing AMA ATV Motocross Championships.

Two-time Defending Champion Rockstar Makita Suzuki's Dustin Wimmer, Motoworks Can-Am's John Natalie Jr. and youth rider, Jordan Digby, will all share the spotlight in this new reality racing show that is being broadcast nationally on Direct TV, Dish Network and regional sports networks throughout the U.S.

"It's sun up to sun-down coverage," notes Executive Producer, Carey Bohn. We are capturing what it takes to compete on - and off-the track ... the gritty AND the glamorous side of the sport ... it's a reality show that is truly ATV racing 24/7."

"ATV-24/7" will air as seven original episodes, broadcast from May to the end of October, according to the producers. Six rounds of the ATV motocross championships will be included, as well as one round of the ITP/BRP/CMR Championship Mud Races. Supporting sponsors of "ATV-24/7" include BRP/Can-Am ATVs, ITP Tires and Wheels, and Amsoil, Inc. .

"We think 'ATV-24/7' will be watched not only by racing enthusiasts, but also reality TV viewers who, coincidentally, share similar demographics with powersports owners," said Long Haul Productions president, John Daniels.

"ATV-24/7" can be viewed on Direct TV on channel 344 (ICTV). On Dish Network, "ATV-24/7" can be viewed on channels 230 (ICTV) and MAVtv. The program will also air on America One Networks, AMGTV Family Networks, Tuff TV Networks, Untamed Sports Networks and other regional sport networks to be determined. Airtimes and other viewing information will be released in early May, 2010.

Round       Race Title             Location                         Race Date         Premiere Air Date
2           Ballance Moto X        Bowling Green, KY     4/17-18/2010     Saturday, May 15
4           Sunset Ridge MX     Walnut, IL                      5/15-16/2010     Saturday, June 12
6           Spring Creek             Millville, MN                  6/12-13/2010     Saturday, July 10
9           Unadilla                      New Berlin, NY           7/17-18/2010     Saturday, August 7
10         RedBud                      Buchanan, MI              7/31-8/1              Saturday, September 4
11         Loretta Lynn               Hurricane Mills, TN    8/14-15/2010     Saturday, October 2
CMR     Florida Motoplex       Madison, FL                9/24-26/2010      Saturday, October 30

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Comments
Darci McManigal -Mom  May 15, 2010 10:12 AM
FINALLY!!! Thank you for airing the most exciting motocross racing there is...ATV...my son, Charley McManigal, has raced for 5 years now and is in Sunset Ridge this weekend! I will definitely get the word out as we have been promoting this sport here in and from South Dakota for a long time only for quad racing to be discontinued at the local tracks!! What a shame as it's going to be fun to sit back and watch how many people tune in and catch on to this exhilirating sport!! Thanks a million!

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