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Harley Intros India-Assembled Bikes for Less $

Thursday, January 5, 2012
Harley-Davidson launched two models completely assembled in India at the India Auto Expo 2012 today, an FXDB Street Bob and FXDC Super Glide Custom. The two Dyna motorcycles were assembled from Complete Knock-Down Kits
2012 Harley-Davidson Dyna Street Bob
Harley-Davidson introduced two of its cruiser motorcycles today at the India Auto Expo which were assembled in Indian plants , a move which allows Harley to circumvent high import tariffs as well as dropping the MSRP.
(CKD), which means Harley components were shipped in then assembled by Indian workers at local plants. This move allowed Harley-Davidson to drastically drop the price, with the Street Bob going from Rs. 13.95 lakh to Rs. 9.95 lakh, while the Super Glide Custom can now be sold for Rs. 11.5 lakh versus its previous MSRP of Rs.15.45 lakh.

Harley-Davidson India’s Managing Director, Anoop Prakash, reportedly said it is the first time motorcyclists in the country will be able to acquire a 1600cc motorcycle for under Rs. 10 lakh. The two Dynas, previously available only as Completely Built-Up (CBU) imports, will now be pieced together at H-D’s Bawal plant in Haryana. Other CKD assembly operations began in January of 2011 consisting of Sporsters only, including the SuperLow, Iron 883 and Forty-Eight. The Motor Company also announced its intentions to expand operations in Kolkata, Kochi and Jaipur. India is the world’s second-largest two-wheeler market, albeit most of those up till now were small step-thru scooters and low displacement motorcycles. A burgeoning middle class with more disposable income has helped change the Indian motorcycling landscape in recent years though.

Indian dealerships began taking orders for the Harley cruisers at its new price today at all seven dealerships in the country, including the new showroom in Chennai. In all, Harley offers 15 models in the Indian market.

The opening of assembly plants in India and the move to CKD units over CBU imports means big savings for The Motor Company as the CKD models are assessed a 60% tax rate as opposed to the 110% levied to full imports, hence the lower MSRPs offered to the Indian buying public.


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Comments
Piglet2010   January 8, 2012 09:42 AM
Well, in India a H-D is an exotic status symbol, since due to the many poor roads and high congestion, most riders end up with something like 125-cc Honda Wave if they can afford it, or a cheap Chinese copy if they cannot.
Madfoxx   January 7, 2012 03:25 PM
It will be interesting to see who buys Harley's in India and what the sales numbers will be, they are still a third world nation despite all the advancements there.
Glen   January 7, 2012 07:36 AM
Ron P, India's caste system maybe too deep for this article. It would be interesting to look into that to see who can and are buying motorcycles in India.
Piglet2010   January 6, 2012 06:06 PM
-wildpig- Maybe BMW quality will improve when they move production to China? (My Wuyang built NHX110 Elite is defect free and cosmetically perfect.)
Ron P.   January 6, 2012 12:51 PM
Nothing to do with motorcycles, but I hope the burgeoning middle class can get past the caste system and take care of the poor.
Glen   January 6, 2012 08:02 AM
The vast new HD riders wouldn't(and don't) care where their bikes are made. They drive import cars from Europe all the while voting against the very workers who made the current popular fade of motorcycles they drive. Still this is a sad day for the working class.
wildpig   January 6, 2012 02:14 AM
i'll take a wore out harley over a brand new bmw anyday.......... bmw --the most over rated bike on the earth.... and not as reliable as their owners like to pretend.
Piglet2010   January 5, 2012 07:46 PM
-wildpig- Uh no, H-D bikes are still the least expensive to buy in the US. By comparison (at today's exchange rates) the H-D Street Bob is $12,999 in the US, $16,269 (10,499 GBP) in the UK and $18,827 (9.95 lakh Rupee) in India for the CKD and $26,395 (13.95 lakh Rupee) for the CBU.
Piglet2010   January 5, 2012 07:28 PM
-bikerrandy- This has little to nothing to do with what H-D pays its US workers, and everything to do with protective import tariffs. The Japanese "Big 4" assemble motorcycles in several SE Asian countries for the same reason.
JSH   January 5, 2012 07:23 PM
These are motorcycles assembled in India for sale in India. Harley exports parts instead of fully assembled motorcycles to get around India's tariffs on imported motorcycles. Nothing to do with union labor in the US.
bikerrandy   January 5, 2012 04:59 PM
This is what happens when a company's employees are union paid in the USA. The manufacturer is forced to get non-union employees somewhere else to stay in business. The Union bosses don't know when to back off on demands.
wildpig   January 5, 2012 04:48 PM
well hell-- maybe i'll take the dam bus over to bombay an buy one over there since it's cheaper.............................