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Harley-Davidson “Build It And Win It” Winner

Wednesday, February 11, 2009
Harley-Davidson “Build It and Win It” sweepstakes winner Libby Hitchcock.
Harley-Davidson “Build It and Win It” sweepstakes winner Libby Hitchcock.
Harley-Davidson® has announced the winner of its “Build It and Win It” sweepstakes presented by Harley-Davidson Genuine Motor Accessories. Libby Hitchcock from Dallas, Georgia, was the lucky winner of her self-designed 2009 Softail Cross Bones™ installed with over $4,500 of custom options including H-D exclusive paint, and numerous decorative and functional accessories. The local dealer, Cartersville Harley-Davidson, provided the delivery and installation of the prized motorcycle on Saturday, January 31.

“Ever since the Cross Bones came out, I have lusted after it,” Hitchcock beamed. On choosing the Chisel Custom Grind Collection paint set and other black accessories she said, “The bike looked old school and was crying-out for that black matte finish.” She plans to put on as many miles as soon as possible, especially since riding has been a life-long passion of hers. She grew up riding with her grandfather and father who both worked at Harley-Davidson dealerships in Georgia. But after taking her Rider’s Edge® course, she got her own official license in November of 2007.

The “Build It and Win It” sweepstakes utilized The Customizer (www.harley-davidson.com/customizer), an interactive web tool on harley-davidson.com that allows customers the ability to build their virtual dream Harley-Davidson motorcycle. On The Customizer, visitors can choose 2009 Harley-Davidson models and then select from dozens of custom options, including Color Shop custom paint sets, Screamin’ Eagle® performance components, hand and foot controls, custom front end parts and decorative collections, and add and remove them on a virtual motorcycle. As the bike is created, each new component appears on a picture of the virtual motorcycle, so customers can see exactly what the finished custom Harley-Davidson will look like. These dream bikes can then be saved in a personal profile “Garage,” along with a convenient, printable list of each component with its part number and retail price.

At the close of the three-week contest, those contestants who built and saved a bike into a personal profile Garage were entered into the sweepstakes. On Nov. 6 a Harley-Davidson Motor Company representative randomly drew Hitchcock’s bike from the pool of virtual custom bikes that had been built during the contest dates.

Lee Bond, the Service Manager at Cartersville H-D, who installed the accessories on the Cross Bones for Hitchcock, also thinks the bike looks great. He and others from the dealership made a special event for Hitchcock when she took ownership of the bike. “We had a party for Libby and took pictures with everyone who attended,” he said. “Libby met everyone at the dealership and got a tour of all the departments.”

For additional information on Harley-Davidson Genuine Motor Accessories, see your local Harley-Davidson dealer or visit the Harley-Davidson Web site at www.harley-davidson.com. To find a dealer near you, call toll free 1-800-443-2153 in the U.S.A. or Canada.

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