Harley-Davidson Celebrates Hispanic Riders

Wednesday, April 08, 2009

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Harley-Davidson is recognizing Harlistas, Latino Harley riders and enthusiasts, with a new section on their website.

Harley-Davidson Motor Company is celebrating the dedication and pride of Hispanic riders and enthusiasts by launching a new section on its Web site. As authentic as the Motor Company, the Harlista interactive experience will feature true Hispanic Harley riders. A Harlista is a Harley rider of Latino heritage.

The new interactive section highlights the appreciation of Latino Harley riders and enthusiasts. Harlistas can share and submit personal stories, photos and videos of their life on the open road by visiting www.harley-davidson.com/harlistas. Some of the stories will be selected for an opportunity to be featured in an upcoming documentary produced by Harley-Davidson.

“There is a longstanding history between Hispanics and Harley-Davidson and we want to celebrate it,” said Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. “We are very excited about our Harlista site and can’t wait to share in the spirit of our riders and see their wonderful experiences.”

Harley-Davidson has been a previous supporter of the Latin Billboard Music Awards, Lowrider Tours, Los Angeles’ Fiesta Broadway and one of the largest Latino motorcycle clubs in the U.S., the Latin American Motorcycle Association (LAMA).

Merging the Latino and Harley experience is the foundation of this effort that captures the warmth, compañerismo (camaraderie) and trust one would sense in the presence of a true Harlista. The interactive experience will further encourage the camaraderie among Harlistas and also serve as a community to inspire those who want to ride.

“Harlistas share in the pride and passion of Harley-Davidson,” said Mario Nieves, president of LAMA whose story is featured at the site. “Riders come from all walks of life. From Central to South America, the Caribbean and North America, Harlistas share a rich and proud history. This centralized online community gives us a space to share in that passion.”

Mario is joined by Mike Ramos and Victor Camarillo, fellow Harlistas who share their stories and are also featured in additional material available at local dealerships.

Harlistas are encouraged to share their personal stories at www.harley-davidson.com/harlistas and have an opportunity to be part of the Harlista documentary if selected.

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Comments

Juan -Aride across country to raise money for the Leukemia & Lymphoma Society of Massachusetts March 12, 2010 08:20 AM
Debbie was my 27 year old cousin who died of leukemia. She came for Providence, Rhode Island. She follow my step to my alma mater Lesley University and she follow her dream to become a special education teacher. In Providence the name a girls home after Debbie so now is call Debbie's House.

My name is Gregory Albert and I was Debbie first cousin. In 2006 the storms came knocking at our door again! This time is was me the storms came for. It was my turn now to be the sick one. I came down with a benign bloody mass brain tumor the size of a quarter in my left frontal lobe that was in front of where my seizures. I went thru a 7 hours brain surgery to remove the brain tumor, this was a very dangerous surgery because if they cut to close to the left I can lose my speech and if the cut to far to the right I could lose my vision. I was lucky dough. I only lost my perifal vision in my right eye.

Start the ride in California, and your ending destination is Boston, Mass. Your objective is, if you choose to accept it, is to get sponsors and make it all the way to Boston, MA. By doing this you are joining TEAM DEBBIE Massachusetts and the fight tho wipe out leukemia. I know Harley Davinson is tough family and with your help and support TEAM DEBBIE Massachusetts will be able to raise our goal of $60,000.00 and surpass that. We don't want any more Debbie to died for leukemia and no more Gregory's will have brain tumors.

My e-mail is businessmanconsulting@gmail.com

My name is Gregory Albert

Al Padilla -Old time rider February 3, 2010 08:35 AM
As an American born here I am of Mexican decent. I have been on a Harley since 1963 when I bought my first one. 1946 Springer. I was never asked if I was Hispanic? WTF is Hispanic any way? I'm American If I want to profess my heritage as Mexican I will and can but to be split up by race is just stupid. If I proclaim that I'm a Harlista does that change me or the fact that I like riding a Harley? Do we have the Black riders group? The Oriental riders group? There is no such thing as Hispanic. If there were wher is out Embassy. We are all Americans.

Yogin -Amen to that, Jo Jo Gunn December 23, 2009 09:22 AM
Jo Jo, it's damn refreshing to hear someone else say it for a change. I am of Spanish heritage and been riding since 1973. To this day I still get requests from various groups asking me to join some ethnic group or other. I was born and raised in the good ol U.S.A. broken as she may be., but it is my country and I am an American. Period. I grew up with the 50's Doo wop sound, to grateful dead, led zepellin and pink floyd to later on, old country which is my music of choice.

JoJo Gunn -Disappointed in Harley Davidson April 15, 2009 02:07 PM
I have been riding Harley's for over 37 years and I am of the opinion that Hispanics or Latinos are just Americans like the rest of us except maybe the one who are here illegally but that's another story. It is disappointing to see such a great American Company fall into the same old muck and mire that has become a tradition with those wanting to be politically correct. Latinos, Africans, Asians, and any other group with a banner to wave over their heritage seems to be searching for special recognition that is undeserved. We are all Americans. A culturally diverse nation. We're not African/American or Mexican/American or Asian/American... If you were born in American (legally) you are an American, nothing more and nothing less. Be proud of where you live or go back to the country you appear to be waving the flag for. It doesn't take anything away from your heritage to claim yourself to be an American and if you feel that it does then you have no business living here. It seems to me that Americans in general have been supporting Harley Davidson since they were founded in 1903 not separate ethnic groups. Keep us all in the same group HD! One American