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Harley-Davidson To Expand into India

Thursday, August 27, 2009
Harley-Davidsons York Assembly Plant
Harley-Davidson announced its plans to expand into the Indian motorcycle market and has established a subsidiary in Gurgaon.
Harley-Davidson, Inc. (NYSE: HOG) announced today its plans to formally enter the motorcycle market in India, where it expects to start selling its iconic motorcycles in 2010. The company has established a subsidiary to be located in Gurgaon, near Delhi, and has begun the process of seeking dealers.

Harley-Davidson Motor Company President and Chief Operating Officer, Matthew Levatich, is an invited speaker at the Society of Indian Automobile Manufacturers annual convention on August 28, and will provide further details on the company’s plans then.

“As India continues to extend its global reach, so does Harley-Davidson,” said Levatich. “We believe Harley-Davidson has outstanding opportunities for continued growth around the world.”

The company’s current approach is to import its motorcycles, accessories and riding gear, and it will continue to evaluate how best to evolve its approach to the market as Harley-Davidson’s business in India grows.

“India is important to our long-term vision of being a truly global company,” said Harley-Davidson Inc. President and Chief Executive Officer Keith Wandell. “We are committed to India for the long term, and we are focused right now on establishing a strong foundation.”

India is the second-largest motorcycle market in the world, with sales dominated by small, inexpensive bikes used as basic transportation. However, India’s rapidly growing economy, rising middle class and significant investment in construction of new highways have opened the door to leisure motorcycle riding.

“Given the rapid development of India’s economy and physical infrastructure, this is exactly the right time to bring the world’s greatest motorcycles to one of the world’s largest motorcycling nations,” said Levatich. “Our unique brand, distinctive motorcycles and strong experience in the leisure motorcycle market make us naturally suited to help lead and define the next era of motorcycling in India.”

Harley-Davidson is the global leader in cruising and touring motorcycles and ranks as one of the strongest brands in the world, with motorcycle sales now in more than 70 countries.

“Harley-Davidson fulfills dreams for people around the world through life-changing products and experiences,” said Levatich. “The Harley-Davidson brand represents self-expression, adventure, the freedom of the open road, and belonging to a global community – a family of riders. We know the relevance of the Harley-Davidson brand rings true in India just as it does in other markets around the world.”

The company will focus its initial steps in India on growing the Harley-Davidson brand through a variety of consumer experiences and on establishing a local dealer network.

The Harley-Davidson subsidiary in India will be led by Managing Director Anoop Prakash, who said the company has begun the process of identifying initial dealers in Mumbai, Delhi, Bangalore, Hyderabad and Punjab State.

“As a key next step, we are looking for local dealer partners who share our passion and commitment to building customer relationships, the Harley-Davidson brand and our business in India for the long term,” said Prakash.
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skeeter -Somerset  October 18, 2009 05:59 PM
Somerset, you are an idiot! It's "Porsche", not "Porshe", and Harley builds the VROD Revolution motor. "Porsche" was given the Harley VR1000 motor, and their Engineering department worked with the Harley R&D department to build a street version of that motor. Hence the "VR" in VROD.
aliensinfotech -my comments  August 29, 2009 01:17 AM
World leaders on Wednesday expressed condolences over the expiry of U.S. Senator Edward Kennedy. The septuagenarian was struggling with brain cancer for the past one year and finally succumbed to it. He was 77. Senate is the upper house of the U.S. Congress, to which two members are elected from each state of US by popular vote for a six-year term. A member of senate is referred to as senator. He and former late US president John Kennedy were siblings(brothers) UNO general secretary Ban’s in his condolence message has said that Edward was not merely a friend of VIP’s but also moved freely with the downtrodden people. This was a testimony to the greatness of Edward. Osama lamented that an important chapter in the history of US has come to an end. Obama placed an order that the flag of the United States shall be flying at half-staff at the White House and upon all public buildings to as a mark of mourning the great leaders death. Some former U.S. presidents too have mourned for his death.
scorpio -watch out asia?  August 27, 2009 05:26 PM
nice tongue-in-cheek m&m. thankfully nobody said anything about hogs getting built in bangladesh! just so long as the money comes to the usa instead of bleeding out for a change, i say more power to h-d! i also have to wonder if there won't be some bikes developed for india that could increase milwaukee's market share both there and at home - a new sprint model for instance, perhaps using the old blast 500cc single like mac motorcycles are doing in the uk, but in a more classic style that wouldn't dilute the brand. not like eric buell's using that motor for anything anymore...this could be harley's wake up call!
Somerset -Good luck to HD  August 27, 2009 03:32 PM
Nice sense of humour, Mike.
The only HD I would even consider buying is the one with an engine build by an European company - Porshe; you know, the "not real HD" HD.
Good luck to HD though, I am all for fair competition.

milwaukee mike -Watch out Asia!  August 27, 2009 11:10 AM
This is just the first step in HDs step in the total annialation of the metric motorcycle market.

The japs are leaveing the US and HD is building in Asia. Yep, we Americans will crush the competition with real value, tradition, and quality that is beyond reproach.

It will show the Indians and all of the asians that HD isn't just motorcycles, but rather a way of life. A way of life that automaticaly raises your personal and social stature as a human being.