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H-D Announces Trade-In Incentive Program

Friday, January 8, 2010
Harley Davidson Motorcycles
Harley-Davidson invites competitive riders to trade in their non-Harley-Davidson motorcycles for a new untitled Harley-Davidson motorcycle. As an added incentive, customers who trade-in an eligible competitive motorcycle toward the purchase of an eligible Harley-Davidson® motorcycle by January 31, 2010, will receive the dealer-negotiated trade-in value plus $500 towards the final purchase price.

“It’s all about sharing the Harley-Davidson experience with a discriminating audience and earning the opportunity to welcome new riders into the family,” said Dino Bernacchi, Harley-Davidson Advertising and Promotions Director. “Currently one-in-four sales of new Harley-Davidson motorcycles are to competitive brand riders, but there may be some riders out there who don’t realize that nearly all Harley-Davidson dealers welcome competitive brand trade-ins, so we are spreading the word through this promotion and sweetening the deal to help get them on the ride of their dreams.”

For more details about the competitive trade-in promotion, visit your local Harley-Davidson dealer or log onto h-d.com/trade-in.

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SLACKER -MR.  January 17, 2010 03:48 PM

GB -milwaukee mike just keeps getting dumber and dumber  January 13, 2010 01:58 PM
you have to be the most ignorant sheep i have ever seen. all you do is spew garbage. HD must be really hurting if they offer a program like this. but the reality of this is are the perspective buyers gonna buy a HD of make the next trailer payment?? it's clowns like you that keep decent thinking people from ever considering owning a HD. my god what could be worse than having something in common with someone like you.
Randy Moore e-mail address: MooreRandy9@yahoo.com -Search for late model Iron-head sportsters....1984-85 "XLX" models  January 12, 2010 03:31 PM
How would I find a catalog or some kind of listing for late model used
say 1980 through 1985 "iron-head" sportsters. those are my favorites!. Where could I find a listing of these that are for sale?
Mike in WV -Milwaukee Moron strikes again lol  January 11, 2010 06:08 AM
Sissies ride metric crap, real men ride Harleys??? What kind of moronic jr high trash talk is that? Mike...go back to school buddy. What excuse would you use if all the foreign bike makers decided to use SAE? Be specific Mike...what makes a metric bike trash? I think it's funny that this article calls HD riders discriminating. In a social context, that would have a negative connotation, but...in the implied usage, they are trying to sell the idea that Harley owners are more choosey than other riders. Well I guess that might be correct if you choose smaller, underpowered bikes that look like they are straight out of the 1950's. The smartest guy at HD is their marketing guy...they should fire their design engineer and send the marketing guy to engineering school because he's the real genius behing HD.
milwaukee mike -cash for clunkers  January 9, 2010 01:59 PM
Our local dealer is particpating in this program and says that all the jap bikes he takes in will be sold as scrap. This is a win/win/win program,...it gets rid of current inventory, it gets more people on HDs and off metric trash, and the dealer gets a tax write off on the (jap)scrap.I hope this program lasts through August.
Remember,...sissies ride metric crap, real men ride Harleys.
Gyro -Motorcyclist  January 9, 2010 12:36 PM
How about cash for clunkers, like they had back August for the four wheelers. The Dealers will empty there showrooms, and then reactivate the imfamous Waiting List, that they had back in the late 90's.
@MotoPress -Not bad...  January 8, 2010 12:30 PM
This looks like a reasonably good deal. Unfortunately, HD makes nothing I'd ride. I have 3 requirements of a motorcycle. 1) It must "go," as in fast. (2) It must handle, as in riding twisties and reaching reasonable lean angles without dragging (too much.) And(3,) it must stop. As in do a stoppie/near-stoppie at will or a serious panic stop without swapping ends! Harley doesn't make anything that meets those requirements. (In fact, not even close!) Yes, Buells and the MVs did, but we all know the sad stories of those two brands. :-( The XR1200 is a step in the right direction, but seriously, it only equals about early '90's Euro/Japanese performance and technology. I'll keep waiting.