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H-D's Pink Label Raises $100K for Breast Cancer

Friday, June 4, 2010
Harley-Davidson Motor Company announced that its MotorClothes Pink Label Collection has generated $100,000 in proceeds since the launch of the line in January that will be donated to the Breast Cancer Network of Strength.

The Harley-Davidson Pink Label Collection was inspired by women who have been affected by breast cancer and
Harley Davidson Motorcycles
Harley-Davidson Motorclothes Pink Label Collection has raised $100,000 in support of the Breast Cancer Network of Strength.
Harley-Davidson Pink Collection
designed to provide them support during their difficult ride. A portion of the proceeds from the sale of every Pink Label Collection item helps fund the YourShoes 24/7 Support Center, which is administered by the national non-profit Breast Cancer Network of Strength. The YourShoes center, which helped nearly 50,000 people in 2008 alone, is staffed by breast cancer survivors who provide immediate emotional relief, at any time of day or night, to people affected by breast cancer.

“We’re thrilled to be able to make a donation of this size to Breast Cancer Network of Strength,” said Kathy Whalen, Category Manager, General Merchandise, Harley-Davidson. “The response we've had to the new Pink Label Collection has been remarkable, and we thank our dealers and our loyal H-D customers for their role in making it such a quick and resounding success.”

The Pink Label Collection, which is comprised of 12 of the most popular women’s MotorClothes silhouettes, was conceived and designed by the Harley-Davidson Women’s MotorClothes Product Development and Design team. Following are some of the highlights of the collection:

• The Pink Label Leather Jacket (P/N 98160-10VW, $295) combines lightweight leather, a fixed lining, multiple zippered pockets and pink-embroidered graphics.

• Made from 73 percent cotton/27 percent polyester with pink-embroidered graphics, the new Pink Label Activewear Hoodie (P/N 99171-10-VW, $60) and Activewear Pant (P/N 99172-10VW, $40) are casually comfortable.

• The 93 percent cotton/7 percent spandex Pink Label S/S Tee (P/N 99175-10VW, $30) is embroidered on both sides and available in XS – 3W sizes.

• Made from 100 percent cotton with an elastic band, the Pink Label Headwrap with Pink Embroidery (P/N 99499-10VW, $15) can be worn as a headband or wrap.


“We can’t thank Harley-Davidson enough for their support,” said Margaret C. Kirk, president and CEO, Breast Cancer Network of Strength. “The funds from the Pink Label Collection will help ensure that no one faces this disease alone.”

To find out more about the Pink Label Collection, or purchase items from the collection, visit your local Harley-Davidson dealership or www.harley-davidson.com/pinklabel.  

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