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Harley CEO Keith Wandell to Ride to Sturgis

Monday, June 28, 2010
Harley-Davidson CEO Keith Wandell
Harley-Davidson CEO Keith Wandell will be joining a host of other company executives for The Motor Company's annual 'Ride to Sturgis.'
Harley-Davidson CEO Keith Wandell will be joining a host of other Harley executives to make the journey from the company’s home in Milwaukee, Wisconsin to the famed Sturgis Bike Rally in South Dakota. Joining Wandell on the approximately 865-mile ride will be H-D President and COO Matt Levatich, SVP and Chief Styling Officer Willie G. Davidson, Vice President of the Harley-Davidson Museum Bill Davidson and SVP/Chief Marketing Officer Mark Hans Richer. The entourage will be making promotional stops along the way at eight Harley-Davidson dealerships and invite motorcyclists and customers to join the ride or meet the group at the various stops along the way.

"We've enjoyed riding many miles with our customers over the years," said Bill Davidson in a company press release. "Riding from the Harley-Davidson Museum in our hometown of Milwaukee to Sturgis in the heart of the beautiful Black Hills of South Dakota continues a tremendous tradition while giving us the chance to meet new friends along the way."

The H-D ‘Ride to Sturgis’ will start with Bike Night at the Harley-Davidson Museum on Thursday, Aug. 5 with their arrival projected for Tuesday, Aug. 10, just in time to celebrate the 10th Annual Dakota Thunder Motorcycle Run that will be followed by a veteran’s tribute and a B-1 fly-by over Main Street.

Bill Davidson is excited about the positive results Harleys new Bike Week locations in Daytona are enjoying.
VP of the Harley-Davidson Museum Bill Davidson (left) and the senior statesman of the Davidson clan, Willie G. (right) will be joining Wandell on the Harley 'Ride to Sturgis.'
Harley-Davidson will have free events going on all week long at two new locations this year that place them closer to the action in the heart of Sturgis. The Harley-Davidson Road Tour, featuring the soon-to-be released 2011 Harley-Davidson Motorcycles, parts and accessories displays, and a pin stop for H.O.G. members will be at 3rd and Lazelle Streets from Aug. 6 through Aug. 14. The Motor Company will also be offering demo rides at its second location near Interstate 90 at Exit 30 beginning Aug. 7 through Aug. 13.

It will be the first year that recently appointed CEO Wandell will be participating in the Harley-Davidson ‘Ride to Sturgis.’

The Harley-Davidson ‘Ride to Sturgis’ schedule (subject to change):

Thursday, August, 5:
5:45 p.m. - Bike Night at the Harley-Davidson Museum in Milwaukee

Friday, August 6:
7:30 a.m. - Riders pancake breakfast and depart from Harley-Davidson Museum
10 a.m. - Capital City Harley-Davidson, Madison, Wis.
2 p.m. - Bala's Harley-Davidson, Mauston, Wis.
5:45 p.m. - La Crosse Area Harley-Davidson, La Crosse, Wis.

Saturday, August
7 - 8:30 a.m. -Rochester Harley-Davidson, Rochester, Minn.
11:15 a.m. - Mankato, Harley-Davidson, Mankato, Minn.
5:30 p.m. - J&L Harley-Davidson, Sioux Falls, S.D.

Sunday, August 8:
3:30 p.m. - Peterson Harley-Davidson, Pierre, S.D.

Monday, August 9:
2:30 p.m. - Black Hills Harley-Davidson, Rapid City, S.D.

Tuesday, August 10:
2 p.m. - Harley-Davidson Motor Company riders arrive in Sturgis with the 10th Annual Dakota Thunder Motorcycle Run followed by a moving veteran's tribute and B-1 fly-by over Main Street.

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Raymond Fulton -Innovation  July 8, 2010 12:16 PM
I live in Florida and ride a 2007 Sportster on short trips ( about 100 miles) In all the years they have with this bike in development, you would have thought they could make a machine that has a better suspension, a larger gas tank-2 gallons?, and an engine that doesn't give you serious heat at stoplights, and can cruise at more than 70 on an interstate. HD is really clueless about what customers want. I sent them a letter about the problems with the fuel injection- the engine will hickup and stall at stoplights - they never even responded. I financed thru them, God help you if your 10 days late on a payment, can you say harrassment? A mediocre machine gone to Hell!
BostonBob -director  July 8, 2010 08:34 AM
If they really wanted us to ride along they would give us some more information about this event. Open to all? Departure and arrival times and locations? What services, activities, perks, and are offered? What responsibilities does a rider have? What hotels or locations are involved? Even the HOG ride planner doesn't have any information about this one! How many are going? I'd like to know but nobody's talking!
Zippy -training wheels  June 30, 2010 06:21 PM
I hope is training wheels don't get stuck between cars if he spilts lanes. Either you came up riding or you not come up riding.

When they hired that fitness chick from Oprah to sell bikes I gave up on them.

Just build your own bikes from parts, or buy form a custom builder.
Socalmoe -Why??  June 28, 2010 05:45 PM
That prick has no business running HD, hello HD most every one in Sturgis already owns an HD. How about getting the MOCO out of the shitter and put a bit more innovation into your products.
Bob -Should change his last name to Wanker  June 28, 2010 01:07 PM
If HD wants to pull themselves out of their mess, they need to avoid the Sturgis poser parade and concentrate on generating interest elsewhere. Sturgis attendees generally are not in the market. They love to talk about how "this" would be cool and "that" would be bad ass, but they aren't shelling out the dough. They're just talkers. Their market has changed and HD is too dumb to realize it. I bought my last HD in 2000 for a reason. They just don't make a bike that suits my needs or wants anymore.

Keith Wanker is not a real biker...only bought a bike to help him fit in image-wise. He doesn't understand the bike world and will never make good business decisions in the best interest of the company. He is a short term bottom line guy. What the company needs is long term goals and he doesn't understand what those are.

Then there's Willie G. His designs are holding back HD from evolving into something better. He's the biggest reason riders are losing interest this past decade. Nothing to do with the economy.