Harley-Davidson helped ESPN celebrate the launch of ESPNw, a new blog tailored specifically for women.
To celebrate the launch of ESPNw, a new blog created by ESPN specifically for women, ESPN held a retreat event at the Torrey Pines Lodge in La Jolla, California and invited the industry’s top women athletes and women’s sports influencers including Sommer Saunders, Olympic swimmer; Layla Ali, boxer and daughter of Mohammed Ali; Julie Faudy, captain of the U.S. Women’s Soccer team; and many others. Harley-Davidson was among a short list of companies who were invited to the exclusive event to provide unique experiences for the retreat attendees.
Approximately 175 retreat guests were invited to “chart their course” for the day, choosing from a palette of activities including surfing, yoga, Navy Seal Boot Camp and a Harley-Davidson “mini” Garage Party at a local dealership.
Motor Company teamed up with San Diego Harley-Davidson to offer the exclusive experience to attendees who signed up for the Harley-Davidson session; the session included a bike lift workshop, a Jumpstart Dyno experience and a photo session with motorcycles and MotorClothes. Retreat guests also received a Harley gift bag which included a gift certificate for a Riders Edge New Rider Course.