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Harley-Davidson Salutes the Military

Thursday, November 11, 2010
Ever since the first American troops rode Harley-Davidson motorcycles during the Mexican Expedition in 1916, the Motor Company has enjoyed a long-standing bond with the men and women who have served our nation. To honor the service of active and retired U.S. military personnel, Harley-Davidson celebrates the company’s second annual Military Appreciation Month, and asks Americans to join in showing appreciation to those who defend our freedom.

The centerpiece of Military Appreciation Month is the opportunity for Americans to create personal messages of gratitude for active and retired personnel at www.harley-davidson.com/thankyou. These messages will be sent on an electronic postcard featuring supermodel and motorcycle rider Marisa Miller and military themed Harley-Davidson motorcycles. Americans are also encouraged to visit their area Harley-Davidson dealership to learn more about opportunities to honor local military heroes.
Harley Davidson Motorcycles

“At Harley-Davidson, we’re all about freedom, but we can’t forget that freedom comes at a price,” said Dino Bernacchi, Harley-Davidson’s director of Marketing and Communications. “It’s humbling to think of the countless sacrifices these brave men and women – and their families – have made to keep our country free, so the Motor Company is honored to help salute military personnel this November.”

The Harley-Davidson “Freedom Pass”
As part of Military Appreciation Month, the Motor Company is rewarding active and retired military personnel with the opportunity to win a “Freedom Pass,” an exclusive Harley-Davidson motorcycling experience. One winner will receive a brand new Harley-Davidson motorcycle of their choice, and a trip to Milwaukee, Wis., along with five of their fellow service members, where they will receive VIP treatment at the H-D Museum and other select gifts. To register, active and retired military personnel are encouraged to visit www.harley-davidson.com/thankyou. Service members can also stop at participating Harley-Davidson dealerships to pick up a limited edition Military Appreciation bandana, free with a valid military ID.

Harley-Davidson Partners with Supermodel and Rider, Marisa Miller

In celebration of Military Appreciation Month, Americans can secure limited-edition posters and postcards featuring supermodel and rider Marisa Miller that are available exclusively at participating Harley-Davidson dealerships throughout the country, while supplies last. The creative material featuring Miller pays tribute to the nostalgic military images historically painted by service members on the sides of U.S. bombers during World War II. Miller wears uniforms representing all five branches of the military in the photorealism styled creative.

“I’m honored to help the Motor Company salute the brave men and women who work so hard to defend our nation’s freedom,” said Miller. “My grandfather is a veteran, and I’ve had the unique opportunity to meet hundreds of service men and women during recent USO tours, so the military holds a special place in my heart. I hope other Americans will join me and Harley-Davidson in saluting these real life heroes during the month of November.”

Harley-Davidson and the Military
After use in the Mexican Expedition, the U.S. military commissioned nearly one-third of all Harley-Davidson motorcycles produced in 1917 to support efforts during World War I, and nearly half of the Motor Company’s production in 1918. At war’s end, it’s estimated that the Army used as many as 20,000 motorcycles. Interestingly, one day after the signing of the Armistice, Corporal Roy Holtz of Chippewa Falls, WI, was the first American to enter Germany – riding a Harley-Davidson motorcycle.

During World War II, the Motor Company provided nearly 90,000 WLA models for military use. In 1943, Harley-Davidson received the first of its four coveted Army-Navy “E” Awards for excellence in wartime production.

Today Harley-Davidson continues to support active and retired U.S. military personnel through the Harley-Davidson Foundation and its continued support for Disabled American Veterans (DAV), which provides benefits counseling to veterans who have service-connected injuries. This August, the Foundation pledged its second $1 million to DAV to support programs and services for veterans. Mobile Service Office units, which are staffed by highly-trained DAV National Service Officers who are all wartime disabled veterans, appear at various Harley-Davidson dealerships around the country.

This year, the Harley-Davidson Museum will be hosting events throughout the weekend of November 11. For more information about the Museum events and Military Appreciation Month, visit www.harley-davidson.com/thankyou.

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wildpig -thats mr wildpig to you peasants  November 14, 2010 06:05 PM
the george bush wars ---that'd be iraq n afghanastan are all about makin money for ever one involved-- try hard to remember-- it's all volunteer............. an for u commies go dissin on me-- i'm a vet-- so kizz my SOUTHERN AZZ.
Dennis -Thanks to the troops!  November 14, 2010 05:37 AM
I called my Dad on V-Day to thank him and wish him well. I'd rather have taken him to dinner, but he lives far away so the call was all I could do until I next see him. He's one of 16(yes, 16! I realize it's not a competition, but top that.) members of my family that have served from Korea to Iraq in our countries armed services. I think it's great when anyone salutes or honors the troops, irregardless of reason, ever if those reasons are self-serving. That being said, I get pretty tired of all of the flag waving and patriotism on the one hand, only to see the place they call home being destroyed from within. They are over there right now getting killed and maimed, for what? Looking for WMD's that arent' or weren't there? For cheap oil? Helping people that neither needed or wanted our help to be "free"? They then come back here, and they and their families are denied the very things worth fighting for:Jobs, health care, opportunity. Big Business(and Harley is Big Business)is profiting from this insanity over there and America and our troops are suffering for it. If regular everyday Americans can't find a job, do you think the troops will when they come back? And if they do, it'll be at companies like Harley that are cutting wages and benefits to the bone, all the while profiting from the freedom that our troops and the American people have provided for them. Thanks Harley(and the rest of American Big Business) for supporting the troops. But if you really wanted to support and thank them, you wouldn't be waging "war" on the American worker. After all, when the troops are done doing their jobs over there, they are going to come back here and try to be American workers again. And just look how they are treating us.
lou -vetrans  November 13, 2010 01:00 PM
mike learn how to spell!!!! Thank you to all that have served and are serving.without VETERANS we would not have freedom.
American -Harley's out for a Buck  November 13, 2010 12:21 PM
I'm sick of all those corporations who are trying to cash-in on war. Their kids didn't serve, they didn't serve, and in private they make fun of the people who do. I know this, I here it all the time around the watercooler. They are preying on the flag waving, bible belt Americans while all the time gearing up the jobs to move to Asia!
JerseyMike -CO-R  November 13, 2010 07:22 AM
I understand what you are saying, but do somewhat disagree. Harley does donate to numerous charity organizations each year, with many of them being military charities. Would they do it if they were not getting a tax write off? Maybe or maybe not, but how many other motorcycle or car manufacturers would if there were no tax credits? This is America after all. How many buinesses in this or any other country are not out to make a profit? If I owned a motorcyle manufacturing business, my ultimate goal would be to make money.
CO-R -badman  November 12, 2010 04:46 PM
Rode Harley's for 30 years. I ride imports now, and I can say that HD doesn't do anything unless it might turn a profit. However Jason, I disagree with the way you present yourself. Pretty childish in my opinion.
JerseyMike -Jason-Marketing  November 12, 2010 03:43 PM

You have obviously never served in the military, and have no respect for those that have and still do. I doubt if you even believe in God or any other higher power. The men and women that have served the great USA have given us all the freedom to ride whatever bike we want. Harley has supported the US Military since the turn of the century, so it's only natural they would thank those that serve. As far as I'm concerned, all the major companies that prosper from sales in the United States should follow suit, including Honda, Toyota, BMW, Victory, Sony, Volvo, etc.
Jason -Marketing  November 12, 2010 03:23 AM
Well, cheapest marketing trick in the book to pander to redneck-nation. Which is of course exactly the demographic they're aiming for. Some peer pressure patriotic flag humping always does the job. What's next, an 'official jesus paint job' or a 'special edition bible bike'... 'God bless' Harley davidson indeed....
milwaukee mike -military HDs  November 11, 2010 03:25 PM
God bless HD for their efforts to support our military and our vetrans.