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Harley-Davidson to Expand Brazilian Network

Wednesday, December 1, 2010
Harley Davidson Motorcycles
Harley-Davidson has reached an agreement with its exclusive dealer in Brazil, HDSP/Grupo Izzo, to open new dealers in the South American country.
Harley-Davidson continues to bolster its activities in the international marketplace with the announcement that it is expanding its dealer network in Brazil. An agreement has been reached with HDSP/Grupo Izzo, Harley’s exclusive Brazilian dealer, to bring new retailers into the fold according to a filing with the Securities and Exchange Commission. The Motor Company opened a commercial office in Sao Paulo recently and stated its goals are to enact a “subsidiary operating structure in Brazil” comparable to ones it has established in other markets. H-D has sold bikes in Brazil since 1993 and currently lists nine Brazilian dealers on its website.

It also has a factory in Manaus, Brazil that has been operating since 1999 where it assembles motorcycles for sale in the country.

The announcement sent Harley-Davidson shares up thee percent today, but costs associated with the Brazilian expansion is projected to reduce profits this quarter by five to six cents per share.

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Comments
Mark -SBH!  December 12, 2010 08:49 AM
Stop Bashing Harleys or these guys will start riding real bikes.
lou -H D  December 3, 2010 06:26 PM
This is the same company sticking it to american workers and spending tax payers money at the same time,keep buying this garbage people!!!I know I will never buy one again!!!
Kevin -Confused  December 1, 2010 10:39 PM
I'm a little confused as to why Harley would need an exclusive factory all this time to build bikes for only 9 or so dealerships unless they are making parts too. Any one know anything about this?