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Arrival of S1000RR Boosts BMW's Feb. Sales

Wednesday, March 17, 2010
2010 BMW S1000RR
The arrival of BMW's 2010 S1000RR Superbike on dealership's floors gave the Bavarian marque's sales figures a big boost in February.
While overall motorcycle sales in the US continue to decline, BMW bucked the trend and actually posted a huge jump in February thanks to its S1000RR Superbike finally hitting dealership floors. BMW Motorrad USA reported that its February sales rose 52% while other motorcycle manufacturers were stuck in the quagmire of a 36% decline for February in comparison to numbers from February 2009.
According to BMW Motorrad, “The spike in February retail sales is largely attributed to the long-awaited availability of the production version of the BMW S1000RR Superbike, the most powerful and sophisticated sport bike ever produced.” Riders have been chomping at the bit to get their hands on this motorcycle every since its excellent reviews in the press and impressive dyno numbers. BMW said that its dealers already had over 600 confirmed deposits for the S1000RR and deliveries started at the tail end of January and continued in February. The numbers were boosted by the Bavarian marque’s perennial best-seller, the R1200GS in both standard and Adventure form. Its popular sport-tourer, the R1200RT, also helped boost sales figures.

“Superior products in all segments of the market, a dedicated and expanded dealer network, and attractive financing programs from BMW Financial Services will help keep the positive momentum going in 2010,” commented Mac
2010 BMW R1200GS
BMW's GS bikes continue to be a big seller as well.
McMath, BMW Motorrad USA Sales Manager.
BMW Motorrad was one of only two motorcycle manufacturers to post positive sales numbers in 2008, but it suffered along with almost every other manufacturer in 2009, although its 22% decline was less than most. Regardless of past history, BMW looked to 2010 with great ambition based on its new production superbike finally becoming available to the public. The revamped R1200 Boxer Twin has also given them cause for excitement heading into 2010, and sales of its off-shoot Husqvarna actually enjoyed a nine percent rise in sales in the US market in 2009.

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Helgek -ugly bmw  April 6, 2010 02:01 AM
Buy the new Rsv4,looks ten times better....
philc712 -BMW has beaded in on the target  March 19, 2010 04:25 PM
If Honda, Kawasaki, Suzuki, and Yamaha don't figure out how to get their prices down about another $800-$1000 they will feel the pain. forever gone is the idea you can't own a really nice BMW motorcycle for the price of it's competitors. Now if BMW really wants to deliver the old one two punch they should put out the s500RR they've got in the labs! Soon as unemployment ends at my house I'll be looking to get one for my garage.

As for ugly. Not when you see the bike in the raw. Pictures just don't do it justice. It's sharp looking and if you don't love one side you will the other! Very unique and purposeful design. Such as the weight savings yet preservation of proper lighting through the different sizes of headlights.

BTW. I've not yet owned a BMW. I do own Two Honda (RC51, CBR929RR), Suzuki DR400s, Yamaha FJR1300, Kawasaki EX500. And have owned serveral other bikes in my life all of them from Japans big four.
Superlight -S1000RR  March 19, 2010 12:28 PM
It will be interesting to see how well these new BMWs sell on the retail market (this sales spike is just to fill the dealer pipeline). The brand has cache and the price is right, but the specs and much of the appearance smacks of the Japanese Big 4 superbikes. For me, the new Aprilia RSV-4 is more unique and appealing.
Tim B -Fugly  March 19, 2010 01:18 AM
I really, really want to like the S1000RR, but I just can't. I'm a huge fan of BMW cars because of their classy yet sporty looks and performance. This bike doesn't have the looks. The mismatched headlights kills the look.

Plus, I don't think anybody can deny how much that front end looks like a bastardized Yamaha R6 with a Kawasaki-shaped intake opening above the R6-like opening. The fish gill louvers also need to be killed.
Miffy -lol  March 18, 2010 10:12 AM
Until they match them lights I ain't interested.
FRANK121 -BMW  March 17, 2010 01:44 PM
I would love to get my hands on a S1000RR! Now if I can just convince the Wife that I need it .... lol
MotoFreak -Good for BMW  March 17, 2010 01:08 PM
BMW has been putting out top quality new models each year. I'm glad to see the new S1000RR was priced right, and now along with the FS800, they should sell well in New England. I know if I were buying a liter bike, I would have that red, white and blue S1000RR sitting in my garage this summer.