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BMW Expands Customer Sports Program

Tuesday, April 12, 2011
It may not be the easiest bike to ride but it certainly is the fastest.
The 2011 BMW S1000RR getting pushed to the limit in our Superbike Smackdown.
BMW Motorrad is responding to the worldwide success of the BMW S1000RR by expanding its customer sports programme. Headed by Berthold Hauser, the newly created BMW Motorrad HP Race Support team of specialists provides expert assistance for BMW customers with sporting aspirations.

“The level of interest among customers in taking their BMW S1000RR onto the track has increased significantly,” explains Hauser. “The standard production bike has all the tools to achieve success in a large number of race series – and at a comparatively low cost. Our task is clearly defined: we offer RR customers with sporting aspirations a ‘world’ around their motorcycle tailored to the requirements of the regulations governing their particular race series. In concrete terms, our focus is on developing and offering packages adapted to these specific demands. The package spans everything from high-performance racing parts to customer-specific technical support and consultancy.”

The BMW S1000RR was the machine to beat in championships around the world last season. BMW Motorrad customer teams brought a total of over 120 BMW S1000RR bikes onto the starting grid, and many of these went on to dominate their rivals. Indeed, no fewer than 13 BMW riders were able to secure the title crown in their respective series.

A significant element of the BMW Motorrad HP Race Programme are the High Performance Race Parts. The HP Race Power Kit has been available from BMW Motorrad dealers since autumn 2010, while the HP Race Calibration Kit was introduced in March 2011. The HP Race Power Kit comprises a titanium Akrapovic exhaust system and an engine control unit with racing data status. The package shaves 6.8 kilograms off the weight of the standard RR and provides a performance boost most prominently mid-way up the rev range. Added to which, it also optimises the ride modes (RAIN, SPORT, RACE, SLICK) for track work.

The HP Race Calibration Tool – a software tool for enthusiastic track riders – is the perfect complement to the HP Race Power Kit. It allows each rider to adjust the parameters of the engine management and DTC (injection, firing, traction control, input of various tyre parameters, gear change characteristics, pit lane speed limiter, erasing of adaptation values). Plus, professional tuning of the engine performance and traction enables the kit to enhance the bike’s handling characteristics. Both packages are intended solely for track use, and are not road legal.

“We are at the start of an interesting project,” adds Hauser. “We will take a very close interest in our customers, approach them directly to discuss their experiences and build up the BMW Motorrad HP Race Programme step by step.”
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