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BMW S1000RR Superbike Priced at $13,800

Wednesday, July 15, 2009
At the simple touch of a button at the end of the right handlebar  the rider is able to choose among various riding modes for all kinds of different conditions and requirements such as riding on the road  on a wet surface  or the race track.
The BMW S1000RR will retail in the US for $13,800.
Ever since news of it first broke, one of the biggest questions regarding BMW’s new superbike, the S1000RR, was what it would cost. Forget looks and performance for a minute, could the younger suberbike crowd have the means to afford a spendy BMW? Now we know, and the sticker shock isn’t as bad as some expected.

The BMW S1000RR will sport an American MSRP of $13,800. The new Beemer Inline-Four superbike is expected in BMW dealerships this December, with a pre-sale program in effect for riders wishing to secure their spot on the waiting list. Riders interested in the program are urged to visit their local dealer or www.BMWPlantPower.com for more information.

The S 1000 RR comes in the unmistakable design language and look of
BMW Motorrad. Asymmetries intentionally used in the design of the machine as well as the typical split of the front silhouette into two halves  the so-called Split Face  are design features characteristic of BMW Motorrad now also borne out proudly and distinctly on the new S 1000 RR.
The Race ABS and Dynamic Traction Control option will set BMW S1000RR owners back another $1480.
In addition to the base model, like all BMW’s, the S1000RR has options available, which include:
Motorsports Paint Scheme: $750 
   • Race ABS: $1000 
   • Race ABS & Dynamic Traction Control (DTC): $1480 
   • Gear Shift Assistant: $450 
   • Anti Theft Alarm: $395

The BMW S1000RR’s $13,800 MSRP rests between $800-1800 more than its Inline-Four Japanese rivals. 
    • Honda CBR1000RR - $12,999 
    • Kawasaki ZX-10R - $11,999 
    • Suzuki GSX-R1000 - $12,899 
    • Yamaha R1 - $12,490

Compared to its European superbike kin, however, the BMW S1000RR is a relative bargain. Even adding the $1480 ABS and traction control option – the BMW still retails for less than the Ducati, and well below the KTM and MV Agusta. 
    • Aprilia RSV1000R - $13,999 
    • Ducati 1198 - $16,495 
    • Ducati 848 - $13,995 
    • KTM RC8 - $19,499 
    • MV Agusta F4 RR 312 - $24,995

Troy Corser BMW S1000RR
The BMW S1000RR has struggled in its first SBK run, despite a former two-time champion at the helm in Troy Corser.
In its first year of development, the BMW S1000RR has struggled in its inaugural campaign of the World Superbike Championship with some flashes of promise with factory riders Troy Corser and Ruben Xaus at the controls. Even so, the Beemer has enjoyed great interest, with official debuts at Monza in Europe and Salt Lake City’s Miller Motorsport’s Park in the US.

The S1000RR has already generated sales interest too, with riders taking advantage of the pre-sale program.

BMW Motorrad USA Marketing Manager, Todd Anderson, expects many to use the program, saying in a press release: “We have had tremendous interest in this bike since it was first unveiled in Monza earlier this year. The S1000RR represents an entirely new dimension for BMW Motorrad and the sportbike segment. At this price, we expect a significant number of customers to take advantage of our Pre-Sale program. In fact, all of our first month’s production has already been sold through this program.”

Stay tuned to Motorcycle USA for more S1000RR news and information.

BMW S1000RR Superbike Photo Gallery
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Comments
GixxerHawaii -Full Package  December 31, 2009 12:04 PM
I deffinently am interested to see how this bike performs on the streets. The badge doesn't impress me, it's what BMW has managed to pack into the bike.

With the full ABS package and the shift assistant, you're still looking at a bike way under the price of a fully packaged Duc.

The S1000RR's power to rate ratio is amazing, hands down a fantastic feat for your standard liter bike. And with a price range far more attainable than other bikes with performance numbers that are compareable...
HDBreeze -sweet bike  September 30, 2009 07:17 AM
If I were still riding sportbikes and doing track days, this would be the bike for me. Way to go, BMW!!
SEA POWER -GOOD  September 13, 2009 07:59 PM
Well, BMW kept their promise on pricing this bike - just a bit more than the Japanese superbikes, but what do we have here? A German copy of existing I4 concepts with a prestigious nameplate. To me, its priced only a little higher (than the Japanese) because it only offers slightly different styling and a better badge. I'd spend just a little more for a Ducati, Aprilia or KTM and get something really different than the mainstream competition.
lol -...  September 8, 2009 12:51 PM
Until both headlights look the same it'll always be a no go for me.
Boyd Dickens -S1000RR  August 27, 2009 07:51 AM
I love it, I love it, I want some more of it.
Killa -Euros vs. the Japanese four  August 2, 2009 02:43 PM
Ducatis are still the best..but I would consider a BMW for the price. I had a K6 gixxer 1000 and I loved it but still prefered a Ducati to it..still, it's great to see other marques joining the fight against the Japanese...still, no other make can beat them but Ducati!!!!...
RS Man -BMW-Superbike  July 20, 2009 03:12 PM
One bike is slaying them all: Aprilia RSV-4
Jimbo -Beemer  July 19, 2009 03:27 AM
It will be a strong contender no doubt. BMW is a strong company and look at what they've done so far. If they really put their mind into it, they will definatelly try to dominate that part of the market. They did that with the GS line and looks like they're onto the Superbike bikes as well. It's most definatelly a very solid machine and cudos to them for the traction control. I bought the K9 this year but I'm looking forward to what they'll bring out in two years from now. I like everything about this bike so far, bar those 2 headlights.
Jerry -Awesome  July 18, 2009 09:19 PM
Give it some time. BMW know how to build motorcycles, in a couple of years it will start kickin butt, and for the price you cannot beat it.
Ducati Man -Top Notch Bikes  July 18, 2009 09:10 PM
Give it time, BMW is great at building motorcycles. I have ridden a few and I came away with one hell of a grin on my face. The ride was incredible as was the bikes. BMW S1000RR will be a bike to contend with in a couple of years. ( BUT ) I still am going to buy the DUCATI 1198S.
Dano0827 -plantpower  July 18, 2009 04:26 AM
The link does not work,
Where do i go to land my new bike to smoke the competition!
And those ney sayers who do not know crap about WSB racing, give it time, just like when toyota went to Nascar they didnt win the first year or any since! they are new, they need to learn, as does BMW, they do not have the same amount of info as the other companies, They are learning ar a decent pace though, Hey Rome wasnt built in a day!
And neither will one of the finest racing teams in WSB. and 16th or 17th! Come on Look ar Kawasaki, they are LAST and they have been in WSB from the beginning! So now all the jap dudes pipe down!
jake -wsb  July 17, 2009 07:17 PM
i wasnt trying to say that they are racing stock bikes in wsb but they have to "production" bikes and they have to sell enough of them... so i was just trying to say good job for bmw to get into the game build it race them and bring something new. competition is good and more is better. the last thing we need is 20 something suzukis on the grid... wait that sounds...
cggunnersmate -BMW's not reliable?  July 17, 2009 01:41 PM
Then what's with all the R75's I've seen with medallions upwards of 600,000 miles? Granted Beemers ain't cheap when it comes to service but they do run forever (the I-Twins at least). Even being a first run bike I doubt reliability will be a huge issue. Now if the bike weren't so fugly. Pea green with shark gills and assymetrical headlights? It might look good in black.

Now if somebody comes up with some symetrical body work kits for this thing I bet they'd sell pretty well.

S1000RRMan -S1000RRforum.com  July 17, 2009 01:37 PM
$14k for this bike is not a bad price, but many are forgetful that traction control + ABS are NOT included in the base price. They are extra ($2500!!!) so you are getting a fair package for $14k similar to the Jap bikes, and then everything else costs ++++ There is good discussion of "future owners" going on over at www.s1000rrforum.com -- check it out, and sign-up if you're buying an S1000RR ... its sure to be a great bike!!
Jimbo -WSB  July 17, 2009 05:35 AM
I like the fact that people use WSB results as reference when talking about superbikes. WSB, a race with supposedly production only motorcycles, yet with Priller and Beemer racing without selling a single bike so far and Yamaha with a different chasis than the production bike (weldings are different). Concerning the new beemer, hope it does all right. Nothihng wrong with another strong competitor out there
Tim B -Not Bad But  July 16, 2009 09:26 AM
The price is much lower than I expected, but it is the ugliest superbike out there by far. I agree that the asymmetrical styling is stupid and fugly. Plus, we know German vehicles are expensive to maintain and they aren't the most reliable. If this bike is the same, which I assume it is, you can get more performance and a more reliable bike for less if you go Japanese. But it's good to see another brand thrown into the mix. Competition is never a bad thing for us, the consumers!
jake -re B-struggling  July 16, 2009 08:25 AM
yeah its all good they arnt rocking the podium yet but aprilia has been around it aint the first rodeo. im not saying im a bmw bike fan im just saying for a company to throw down and put their b@ll$ on the line give them a lil props. they also are developing their own FI management system instead of throwing another companies gear on. they might just become the equivalent of the bmw M series for the car line... not faster than a porsche or a GT-R but it still brings junk to the table. also aprilia is nasty but we all know they can race just because they took a lil time away from wsb doesnt mean they are chumps they came back with some trick a$$ crap. so lets all sing songs hold hands and love that we can watch a race series with so many different bikes
Rob -Pricing...  July 16, 2009 06:00 AM
Sadly for us europeans the pricing here is so much higher for all the bikes mentioned that it's not even fun anymore... $16495 for a 1198? Ok, stop dreaming...
Drunkula -Pricing  July 16, 2009 05:53 AM
Pricing is good. If I were to spend that on a bike right now I pony up the little extra for the Aprilia.
Superlight -BMW  July 15, 2009 11:29 PM
Well, BMW kept their promise on pricing this bike - just a bit more than the Japanese superbikes, but what do we have here? A German copy of existing I4 concepts with a prestigious nameplate. To me, its priced only a little higher (than the Japanese) because it only offers slightly different styling and a better badge. I'd spend just a little more for a Ducati, Aprilia or KTM and get something really different than the mainstream competition.
Ducatiprice -When does Ducati Rasie their prices?  July 15, 2009 05:58 PM
I remember the 1098 was $14,999 if not wrong? BMW gone cheap, need a full test to see if it is really good
Case -polarizing styling and: how are they going to create market share?  July 15, 2009 02:11 PM
I'm not sure about the appeal of this bike. Even if the performance is superb, the asymmetrical styling is definitely an acquired taste. I don't see them selling a lot of these bikes with this love-it-or-hate-it mismatched fairings and headlights. (Full disclosure: I think it's trying way too hard and it's ugly.) It's great that they can compete on price with the Japanese bikes, so how do they plan to achieve market differentiation in this hyper-competitive market? In other words, what is BMW offering in this segment that I can't get from Honda or Suzuki? Not performance - the numbers are all near enough as makes no difference. Style? See prev. paragraph. Name? Definitely the name has some cachet, but is it enough to pull an extra $1k or more out of a customer's pocket? I doubt it. I think in the end this bike will draw existing BMW customers and few else. But that's my opinion.
Ben -Racing/Purchase  July 15, 2009 10:33 AM
$14,000 for the new BMW is awesome. BMW should sell a boat load of em. Every other rider on the road has a Gixxer or R1 (I have a Ninja); I would love to have the pride of owning a BMW. For me, race results have nothing to do with what motorcycle to buy. Let's face it, my riding and the on and off ramps off my favorite highway are far from Donington calibur. I'll take a Beemer; in titanium please.
B -Struggling...  July 15, 2009 10:06 AM
That's fair about recent finishes (made addition to story), but isn't 16th and 17th in the points for the factory BMW riders struggling? The Aprilia RSV4, also in its first year, has fared much better. Max Biaggi has 155 points, more than Xaus 50 and Corser 36.
Desmolicious -Struggling in WSB? Hmmm  July 15, 2009 09:55 AM
Interesting comment on BMW struggling in WSB. This is their first year in competition. And yet in the last couple of races they have placed higher than the best finishing Kawasakis and Suzukis. Who have been competing for years in WSB. Something to think about.