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Buell Back in Business with 1190RS

Wednesday, September 15, 2010
Erik Buell tucks in on his latest sportbike  the EBR 1190RR. A production version is slated for next year  to be called the EBR 1190RS.
EBR founder Erik Buell tucks in and shows off is 1190RR race machine. An EBR 1190RS street-legal version is in the works for 2011.
While details are extremely sparse at best, Erik Buell Racing has officially stated that they will begin production of a street-legal sportbike in 2011, called the EBR 1190RS. This new American-made machine is the evolution of the Buell 1125RR, a bike which was developed and produced while the former Buell Motor Company was in business under the ownership of Harley-Davidson.

In a surprise move at the end of last year, American cruiser manufacturer Harley announced it would be shutting down Buell. The sportbike company was originally purchased from founder Erik Buell, which he then continued to run, growing it into America’s largest and most successful sportbike motorcycle manufacturer. But with the economy turning the motorcycle industry upside down, Harley decided to focus on its bread and butter, cutting all endeavors non-H-D, including Buell.

In the works right up until the very end was what Buell was calling its Barracuda 2. The replacement for the flagship 1125RR, the Barracuda 2 was slated for release this year and so far along in development that running pre-production versions had been logging their final street miles and a formal press introduction was in the works. Unfortunately, this never happened, leaving loyal Buell followers extremely disappointed and sportbike enthusiasts in general quite confused.

EBR 1190RR
An evolution of the original Buell 1125RR, the 1190 features sleeker bodywork and a much more appealing image overall. No photos of the street version have been released, but this is the basic machine it is based off of.
Never one to give up, instead of taking the cushy position inside Harley-Davidson they offered him, founder Buell went off on his own, self-funding an AMA race team and continuing the development of his latest sportbike. No longer call the Barracuda 2 and featuring a number of changes, Erik Buell Racing will begin production of its new EBR 1190RS street machine for next year. 

The only images of the machine that we have seen are in full race form, called the EBR 1190RR. These show an evolution of the 1125, though far better looking in our opinion, with sleeker bodywork and a much smaller frontal area. The 1125's Rotax V-Twin engine gets bored out to 1190cc but is still sitting inside the fuel-holding, aluminum  twin-spar frame. Many of the other innovations accredited to Buell also remain, including the large, single-disk perimeter front brake and linkage-less rear shock. The original photos of the 1190RR racebike also show the under-engine-mounted exhaust he first introduced over a decade ago, though surprisingly in a video teaser for the new bike a side-mount shotgun-style system is seen briefly on what is obviously a very early-production machine.

No other details were announced, other than the following statement from Buell about the new bike and the team’s AMA racing efforts, which were supported in part by fan donations: “"There was no question that we had to start work on a new street motorcycle design for 2011, but we also knew we had to go racing at the highest level in 2010. The solution came from suggestions on our social media sites, where race fans told us they would support us directly if we would just set up a site. We could not have made the last four rounds of the series without these contributions, as we simply needed to invest our money into the new motorcycle."

The release also stated that the team with rider Geoff May will finish out the AMA season at Barber Motorsports Park September 24-25 and more information about the racing efforts can be seen at www.erikbuellracing.com. You can also see the first of the YouTube video teasers below and we will continue to bring you the rest as they are released, as well as any other news regarding America’s newest sportbike.

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Comments
Donny -were is the sport touring bikes ?  December 20, 2010 12:08 PM
I could care less about racing. I liked Buell Motorcycles for there handling and touring ability with a passenger . Show me another bike like they( XB12SS),that can curve corners with a sport bike and then go touring with a passenger with (HD) riders. With a "long sporting seat",or" select seat " you can out tour a Harley davidson. That is a fact ,because of seat ergonomics for the passenger and rider. Now i hear Harley people are embracing the Buell , TO LATE JERKS!!!!!.... You idiots killed it. Now what motorcycle em i going to buy that is like a Buell ,but connected to America. Check out the Buell Web sight ,it's still up and see for your self how advanced these bikes ,"WERE ".( DOA ), you can not own computer chip bike with out dealer support. WILL HARLEY SUPPORT BUELL RIDER EVER?
Seth Decker -Wishing nothing but the best for Erik and ERB!!!  December 10, 2010 01:24 AM
HD axed Buell because it was too much competition for them to handle. If you have read about it at all, you would see that Buell American Motorcycles actually showed more growth than HD did, and that the dealerships were selling more and more Buell bikes. It's the age old tradition of eliminating your competition. It was just that much easier for them because they owned the competition.

I was just following the 1190 Typhon from Pegasus. Looks to be a truly amazing machine. I was always a Lightning fan, and the new Typhon looks phenomenal. I hope that a real production bike gets made from this prototype. Sign me up, Erik!!! I almost went to the
HD school to be a Harley mechanic. So glad that I didn't because the only reason that I wanted to work on HD's was because their powerplant was at the heart of the Buell. ONE LOVE, EBR!!!
mike gr -i must have one  December 6, 2010 02:00 AM
this machine going to rock the earth, my friends buells rules i have a 03 i love the bike, Eric make my day
theOne -duh!!  November 22, 2010 06:33 PM
thats beyond dumb its stu"%$d, a buell that sounds like a japanese bike?? the bike at the beginning does not sound like a v2 in any way. who ever made this video sucks, is he insinuating the buell sounds so bad that he had to over lap the sound of a honda to make it sound better? it just make it look like they dont know what they are doing. duhh!
Buell Enthusiast -MV AUGUSTA  November 17, 2010 11:31 AM
Just to comment to all those that have said HD dropped Buell for MV Augusta. Completely false......they bought MV Augusta and Piaggio years ago and sold them back to the owner (gave him $25 million to take it back) and closed production on Buells to focus on the continuation of the HD brand in a downed economy. I just wanted to clear the air that HD did not abandon Buell for an Italian company. They just have a new CEO who's sole goal is to keep HD around for at least another century and unfortunately he interpreted that as cut off all limbs that are not HD.
Dave Robbins -Erik Buell - Visionary, Innovator. True American Hero  September 29, 2010 06:04 PM
After owning numerous Japanese bikes for over 3 decades, I bought my first Buell XB9R Firebolt in Oct. of 2001. Awesome bike and I still proudly own it. Bought a Buell Blast for my girlfriend in 2004, another positive experience all the way around. Most recently bought the flagship 1125R and I'm in love all over again. With any luck I will also own the 1190RS. I am sold on Buell and all it stands for. Unparalleled motorcycles that are not cookie cutter carbon copies. I will never go back. Buell rules. Long live Buell!
Moto Rider -Racing 600's are a thing of the past...  September 26, 2010 08:24 PM
They had a awesome weekend racing superbike and Geoff was able to have two 6 place finishes. Next year should be a awesome for EBR and Buell fans with the new bike. I'm sure they have no plains of ever racing 600's again. Superbike is where it's at!
Maxx -wow  September 26, 2010 08:04 AM
1190cc should give those 600cc hell. I just had to get it started.
GBam -Looks Familiar  September 24, 2010 06:43 AM
Eric just built something that looks like an R1... I hope he makes some changes to it. It's not pretty, it's not unique in appearence, it look slike any other track bike. I'm actually disappointed at what I see.

The only thing that sets this apart visually from other bikes is the frame and swing arm, they look too bulky in this form. I understand they were designed like that for looks but rather functionality but, I think a some changes there would be awesome.
Kevin -The 1190RS will not be that expensive  September 22, 2010 08:24 PM
The 1190RR is basically an upgraded 1125R. I heard you can buy the EBR parts to build one. So if the 1190RR is a modded 1125R then a 1190RS should be no more than an 1125R but a much better bike that looks a million times better. Let's hope the power stays near the 185rwhp of the race bike so it smokes the established brands. And keep it LIGHT.
SoloLobo -Go public!  September 22, 2010 11:10 AM
Congratulations and best of luck to Eric and Co. IT will be costly to get up and running like before. Now would be a good time to go public and sell some stocks. Put me down for 1000 shares bro!
Eric T. -MV Agusta  September 22, 2010 04:02 AM
HD didn't drop Buell for MV Agusta. They dropped and Buell and sold MV back to it's founder.
YupYup -base model  September 21, 2010 07:14 PM
I'm sure the street version will be a base 1190 that could be easily upgraded to a race version via EBR parts. This way everyone can afford the bike and upgrade as the like, or not! To throw a full blown race bike out at a high price is not smart...
Bryan C -From an 1125R Owner  September 21, 2010 05:54 PM
I'm really excited to see where EBR goes from here. I've enjoyed seeing the 1190's success on the track and am sure the 1190RS will be a great bike, providing funding and marketing don't become an issue.

I agree the 1190 versions look much more conventional for a sportbike with nicer lines than many Japanese bikes. However, the 1125R's partially faired look with wide shoulders does have it's appeal, at least to myself, quite a unique look.

As for the size looking too small for a 6'+ rider, as the frame dimensions are the same as my 1125R, I wouldn't be too concerned. I'm 6' and have plenty of room, my father is 6'3" and feels very comfortable riding the bike also (also keep in mind he's 64 years old, which says something). The race prep'd bike has it's rearsets jacked upwards, street version should be more humane.

@CapGaravello - Why would a bike like the 1190RS MSRP for less than 10K? No liter+ race replica bikes are less than 12-13K at the bottom. And forget 1198, base model being around 19K+, S version 24K and the SE Corse 40K (Still street legal and not fully race prepped). I doubt the bike will ever be termed 'cheap', but I'm quite sure it'll be priced under the competing Italian V-twins. My guess would be 13.5-14K base model price. American Made does cost a little more, just ask the Harley boys and their 40K baggers.
Jeff -none  September 21, 2010 01:53 PM
CapGaravello - that's 45K for a fully race prepped machine. Go prep a Ducati 1198 for the track and let us know what you end up spending.
Guy -TechGuy  September 21, 2010 12:00 PM
This bike is certainly a nice looking race bike. And to the person that made the comment that a taller ride would never fit, you are right. THIS bike is being custom made for a rider in a very specific height range, maybe even one specific person. It would be interesting to see if Eric and friends can't get a bike back on the streets of America. They are trying to get HDs on the race tracks of America. Based on the magazine story I read, it sounded to me like they were gouging up the track all race long.
L.T. -STEVE ATLAS  September 21, 2010 11:19 AM
HE SAYS IN HIS ARTICLE THAT HD HAS CUT ALL ENDEVORS THAT ARE NOT HD,WHICH IS NOT TRUE,HD CUT THE BUELL(AMERICAN SPORT BIKE) TO INVEST IN AN ITALIAN SPRT BIKE CALLED MV AUGUSTA THAT'S REALLY ALL AMERICAN HD????????? WTF???
LightingMan -Losing again  September 21, 2010 11:09 AM
25 years without a profit and we're gonna go for more? The bikes are OK, but WTF?
L.T. -CRAMPED  September 21, 2010 10:58 AM
EITHER ERIC BUELL IS A BIG FELLA OR THIS BIKE LOOKS KINDA SMALL FOR ANY ONE OVER 6 FEET TALL??
Tim B -Buell  September 21, 2010 10:22 AM
I am so happy to hear this news. I am happy for Erik because he is a workhorse who has put his life into creating motorcycles simply because he loves it. I believe Erik is one of the few people that does what he does simply for the love of the hobby and the sport and not for the money. This guy has been knocked down over and over and he keeps getting up stronger than before. Most of us would have quit after HD delivery the punch in the guy by killing Buell. Now hopefully Harley does what is right and lets Erik have his name back so he can put it on his bikes.

If you don't support Erik, even if you don't like his motorcycles, you're un-American. He is the American dream.
Fred -Spain -And a new Ulyses?  September 21, 2010 07:40 AM
Many adventure bikers are waiting for a new generation Ulyses Rotax powered dual-sport bike with Erik Buell´s name written on the gastank.
buell 831 -dont worry about the price  September 20, 2010 02:19 PM
This bike is going to be top of the line the race bike puts out almost 200 hp and costs $45k. for most of us this is a dream bike but for buell this is another milestone. Erics first street legal bike since leaving HD i hope that he can get some backing and get back into mainstream bikes but you have to start someplace and with his greatly reduced scale of production its going to take some time...... so till then keep dreaming everybody and maybe with enough support we will will see buell's we can afford in the not to distant future.... keep on keeping on Eric!!!
RapidPersonMovement -Compete  September 20, 2010 01:52 PM
The only way EBR will takeoff is if they can compete on the blacktop and the pricetag.
Kyy -looks gorgeous!  September 19, 2010 07:33 PM
i was countin' the days til Buell would be back in the fray. ya knew he would, that's for sure. I was happy to hear he was putting a race bike in the AMA this year just to show that he still had some ideas to some new bikes. In a few years when i'll be lookin' for a new motorcycle, if the Buell feels good to me, i would love to by American! hopefully these new bikes will be full-grown-person-sized and not for someone around 5'5", haha!
roy rodriguez -buell  September 19, 2010 01:22 PM
ya whats a buell how about that tee shirt,belt buckle only 78 bucks, i asked about xr1200 got what????hey sales boy look in your funny book on page. hear let me find it for you. oh. i guess you should spend more time knowing the things you sell. not the poker run time. this is sanford fla hd. move to daytona hd told ya have 2 in i95 store let me call. go get it. ok i am gone. there. no we dont have none. hey dirve 90 miles to be lied to. not much fun. try new syumra fl. hd i know what that is but we have none would 883 iron be ok instead. ya real close.hell willie g. are things that bad. go to triumph daytona. fl and see how sales man knows his bikes.not the tee shirts. but maybe you know that so you sell tees to keep doors open.count me out this time . weres the buell dealers.
Leon -Ride on, Erik!  September 19, 2010 12:05 PM
Ride on, Erik! Hope Buell makes a full comeback. I really liked their bikes.
CapGaravello -LMFAO  September 19, 2010 10:16 AM
Just saw the price for the track version on his website ! 45K UAhUAhUAhUHAuAH sorry brother, keep your dreams to yourself and stop teasing bikers with bikes that never will succeed
CapGaravello -Price  September 19, 2010 10:14 AM
I hope it comes below 10K so it can crush it's competition, I would love to buy American, but if he decides to put against the 1198, Mr. Buell is a dumb ass dreamer!
XB1125R -Buell is American  September 18, 2010 06:51 PM
Buell is not only a motorcycle company or a man or a group of guys that work hard.
I think Buell is the defenition which many of us grew up believing of what is to be an American. Being born in this land is not what makes an American but the believes in Dedication, Focus, Hard work and Giving your best at what ever you do.
Erik Buell has shown this time after time with the people that surounded him and the many fans of this believe. Its total joy when you see guys like Geoff May believing in Buell and helping in the development of this new creation the 1190RS. It is thrilling how buell crosses borders to our mates in Germany with Pegasus racing who have won races with the 1190RR. Buell is the little engine that could and its the symbol when we go to places like Ecuador, Germany, Japan and Australia and sudenly we become friends with people we never knew becuase they are Buellers.
Some one up there loves you Erik, keep making great bikes
and thanks from every guy that has been able to take a girl on the bike of his buell, or the dad that shows his son that we can make bikes that can compete with the best.


Mark Orr -PLEASE BRING BACK THE TWO STROKE  September 18, 2010 02:02 PM
I cannot think of a better person to bring back the two stroke sport bike then Eric Buell. With his partnership with BRP and their direct injection technology, a 400 cc twin two stroke that obliterates 600 cc Supersports and can be built and sold for 60% of the cost and insured for even less would KICK BUTT!!! It would take Buell to the very top of the sport bike world in an instant.
Moto Rider -If we unite? part2  September 18, 2010 08:13 AM
I think the first thing is…we should stop the Harley bashing.that sucks what happen between Buell and Harley. But, that’s the past. Harley, has millions of supporters, so bashing them doesn’t help the cause. We should focus on Buells own history and accomplishments. They have been the only American manufacturer to mass-produced any sportbike. So that gives them the edge.
Moto Rider -If we unite?  September 18, 2010 06:51 AM
It’s too bad, we as motorcycle & Buell fans, can’t get organized enough to start some kind of solicitation campaign…there are thousands of us and the internet is vast. If we unite in someway. Just maybe…that might be enough incentive for and financial group to step up and give their support. How to get the ball rolling?
brian -fan  September 18, 2010 06:23 AM
I'm sure the bike will be better than the video, which blew.
Skipper -Keep em comming  September 17, 2010 02:17 PM
This is good news. Maybe Erick will be marketing his bikes in the U.S. again and the good news will be he will not be associated with HD. The Buell buying experience was terrible with the moron Harley dealers. I tried twice to buy a Buell but both times the salesman (laugh) ignored me when he found out I was interested in a Buell. Both times they told me they did not know much about the Buell's. They knew a lot about HD belt buckles and other shit like that though.
Mark -MacBuell  September 17, 2010 11:43 AM
Awesome news. Hopefully some day I will have one in my garage parked next to my XB12R.
snail -Great News  September 17, 2010 10:14 AM
Can't keep a good man down!
Shriker -American Spririt....  September 17, 2010 08:18 AM
This is tremendous news ..... had a feeling this was coming. All year Buell has been hinting the he was not turning the other cheek. He is the kind of American that has always made this country the best-through our ups and downs. Persevere, control your own destiny , drive forward with great ideas and dont be afraid of failure-it only makes you stronger. Fight the good fight and eventually it will succeed. This new bike finally looks the part and has the right engine. The innovative engineering and ideas were always there and development and experience came with time. My hat is off to the Erik Buell and the new company and if it is priced within reach in any way I will do my part (hope they make an unfaired "street fighter" or standard version like the old CR). GREAT news.....
Guy -If he makes it, I will buy it.  September 17, 2010 04:00 AM
Unhindered by H-D, Eric finally has made something that looks like a real sportbike. If it performs even moderatly well, I will invest my money and buy it. Lets hope the race prototype is close to the street legal version.
Shaitan -Coolness  September 17, 2010 03:00 AM
The future for the new bike looks bright if they can find sound financial support. Without the HD association he might actually get more notice from the sport riders who are willing to buy.
Tony -Go Eric!  September 17, 2010 12:10 AM
This is the best motorcycle news I've heard since Hardly shut him down! I hope to be in a position to buy one of these amazing bikes as soon as they're released. I will literally hold off on purchasing a new bike until then! Goes to show that you really can't keep a good man down! :)
Gustavo Sanabria -Export  September 16, 2010 08:50 PM
Too early to apply for a export license ? :-D
Moto Rider -Mark, i'm sure you're right.  September 16, 2010 06:57 PM
I’m sure, when the pricing comes out, it will be high. Mostly because of it’s low volume numbers. If they were to get everything back form their factory that Harley sold. They would be able to mass-produce it and the price would be much lower. I think they just some financial players to step in and help them out. Even if it’s European backing. US players think more about the now and not the future. Well, maybe some American will step in a prove me wrong.
Mark -Best of luck EBR  September 16, 2010 06:24 PM
I wish Erik and the boys all the luck in the world in getting an American Sports bike back on the market. However, there may be some disappointment once the price is released. If this bike comes in under $30k it would be a miracle.
irksome -Die HD die.  September 16, 2010 06:15 PM
Finally, a bike produced by an American motorcycle company rather than an American merchandising company. Hopefully, HD's outright blackmail of their unions (read: customer base) will hasten their slide into oblivion. $16 an hour "casual employees" (their term) will make $16 an hour bikes casually. Why didn't they just axe the execs who've been promulgating the sale of archaic and anachronistic technology to wannabe pirates who're soon to be trading up to walkers and RVs anyway?
Scooter -Wow  September 16, 2010 04:09 PM
Great looking ride and he even got rid of the boat anchor Harley motor.
medowlodge -Rotax  September 16, 2010 02:57 PM
It will be a Rotax powering his machine
andy -awesome..  September 16, 2010 02:55 PM
Eric is my new Hero...if they were more people like him in the business(or in the States) it would look that sad, economically!!!
B Dunk -Verrrry Interesting  September 16, 2010 01:54 PM
I see after the pirates made him walk the plank he survived the plunge. The bike looks good and if it's not too costly I would seriously consider one. Never owned an American bike but this might be it.
KT -1190 RS  September 16, 2010 12:59 PM
Looks pretty sweet! I like the V-twin race powerplants too. Ducs are out of my price range and are rediculously uncomforable. If the price is reasonable, I'd consider purchasing. Come America!!! Lets produce a bike we can be proud to ride!!! Yea!!!!!
Brian -Way to go!  September 16, 2010 12:54 PM
Good for you Erik! Free from the rusty chains that binded you! Way to go! I hope he's extremely successful and embarasses HD (showing them their loss).
Drunkula -Nice!  September 16, 2010 10:00 AM
I know this is in race trim but DAMN! Looks good. Can't wait to see the road version.
Motofreak -Buell  September 16, 2010 09:33 AM
I need a new Ulysses too please!!!!!
buell_831 -YES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!  September 16, 2010 09:27 AM
I have been looking all over the web daily for any information on new street legal buell's. Ever since i sold my buell lightning because the HD dealer kept screwing me over i have been itching for the day buell wouldn't be selling their bikes through HD dealers. hopefully they can get into the normal sport bike dealers and be sold alongside yamahas, hondas, ducatis ect. Then these bikes will finally be appreciated by sport bike riders like they should and not treated like some black sheep to keep hidden. Way to go Eric!!!!
Morvegil -GO Erik Go!  September 16, 2010 07:16 AM
Sweet!
Jayson -Hmmm  September 16, 2010 12:33 AM
looking good so far.....5x better looking than the butt ugly 1125RR
Moto Rider -Help Wanted!  September 15, 2010 10:26 PM
I also want to know…where in the hell are all those rich guys at? Stop collecting antiques, and put some money in this company. America needs a sport bike manufacture. Invest Now!!
Moto Rider -Someone help these guy...they need money!  September 15, 2010 09:35 PM
I’ve always like Buell’s, and when they came out with the new motor. They just got better…but, the styling was off. Their race bike where much sexier. Now, if they can come out with a bike that looks just like their race bikes and have a reasonable price point. Then they will sell a s*it load. Good Luck Buell!!
kk -vroom  September 15, 2010 08:35 PM
i cant wait to see the production version. the barracuda 2 lookked great although still a little wide on the front, but this race bike has great proportions... just pop some head and tail lights on that sucker and sell it to me and ill be set... an american sportbike, looks good sounds good, and is a twin...its like he read my mind...
Vince XB -Might have to buy one  September 15, 2010 07:20 PM
I could see myself buying one of those.
Twin Motorcycles Netherlands -Keep up the good work  September 15, 2010 06:43 PM
Keep up the good work Erik