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Ducati Sales Up 63% First Half of 2011

Friday, July 22, 2011
New Ducati Logo
The second quarter results have trickled in this past week and Ducati claims to have made a killing in the first half of 2011. The MIC reports overall motorcycle sales at a 1.7% increase from 2010, but Ducati North America has bettered that stagnant rate with its announcement of a jaw-dropping 63% sales increase for the first half of 2011. Details in the press release below, courtesy of Ducati NA. - MCUSA ed

Ducati North America announces today an excellent close to the second quarter of 2011; with sales up 61% for the quarter and Year-to-Date sales up 63% over the first half of 2010.

2011 sales have been exceptional in the US, Canadian and Mexican markets; with total North American growth surpassing the 60% mark in the first half of the year. Over 5200 bikes were registered in the first two quarters, and Ducati plans to continue posting strong sales figures as the year continues.

This year’s sales growth has been realized across the entire model lineup, with several particular models proving to be an outstanding success. The game-changing Multistrada 1200 continues its strong sales momentum, soon to be joined by the new Multistrada 1200 S Pikes Peak Special Edition. The newly-released Diavel has also proven a strong seller, joining the 848EVO Superbike and Monster 796 as top sellers in Ducati’s lineup.

‘We are very satisfied with our half year results, which are an exceptional growth over 2010,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for the rest of 2011 with the Monster 1100EVO joining our formidable product line-up as summer hits full swing. In light of this continued success we will be strengthening our organization for the 2012 model year.”

For more information about Ducati and its range of performance motorcycles, please visit www.ducatiusa.com.

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guambra2001   July 23, 2011 09:04 AM
Awesome, GO DUCATI! I hope to see great numbers from them all year long.
509MXFan   July 23, 2011 08:41 AM
Most manufacturers are stagnant with 2010 numbers, which were a little over 2009. Figures from 2009 seem to be about the bottom for most, 2006 and 2007 were the peaks.

Looks good for Ducati - I think a big part of their recent success is pricing. Almost all other brands (every Japanese brand) has increased pricing to a point that they are on par with the European manufacturers (or close). Ducati also finally has a powerplant that can stay out of the shop long enough to enjoy it - they are on a roll.
ssalmons   July 22, 2011 07:36 PM
It's easy to have your sales be better than 2010 at the peak of our recession, duh. How do sales compare to 2008 or 2009?