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Ducati Revenue Up 16% in 2012

Tuesday, March 12, 2013
2012 Ducati Multistrada 1200
Ducati CEO Gabriele Del Torchio announces revenue up 16% in 2012, with 44,102 units delivered. He also identifies the US as the Italian marque’s primary focus market.
Ducati hails 2012 a banner year, making the announcement at the annual press conference of its German owner, Audi. The Italian marque claims revenue up 16% over 2011, with 44,102 units delivered to its customers. CEO Gabriele Del Torchio also notes a 21% increase in the US, which he identifies as Ducati’s “primary-focus market”. Read the full press release statement below, Courtesy of Ducati – Motorcycle USA Editors

The “Audi Annual Press Conference” held in Ingolstadt, Germany today presented an opportunity to showcase the latest details of the Ducati acquisition to the world’s press, including the outstanding results achieved by the company during the last year.

With Ducati experiencing continuous growth in terms of market share and production and sales volumes, 2012 has now been confirmed as a record year in the long history of the famous Italian manufacturer. These outstanding results further underline the security of the company which is, also thanks to the Audi Group acquisition, better structured and organized than ever before and ready to confidently face future challenges.

“Ducati closed 2012 with revenues of 606 million euro, an increase of 16% compared with 2011 and a total of 44,102 motorcycles delivered to customers,” declared Gabriele Del Torchio, CEO of Ducati Motor Holding. “Our growth rate has been especially impressive in the US, currently our primary-focus market, with sales up by 21% compared to 2011, confirming an absolutely positive trend for this country, where Ducati sales have increased consistently for the past 30 months. We are also achieving major results and important goals throughout the Far East, thanks to a marketing policy which specifically targets new and emerging markets and has returned growth in terms market share and profits.

“With new stakeholders in the company, Ducati has never been so solid, and these positive figures confirm the value and commitment of all the company staff and of our brand, increasingly popular, appreciated and renowned all over the world. The 2013 product range, including the new Multistrada, Hypermotard, Hyperstrada and 1199 Panigale R models, is the expression of technological excellence and the emotional impact of our products, ever-important in the current, highly competitive economic climate, perfectly complements our unmistakable, all-Italian style. Ducati is today, and will continue to be, a product-oriented company, with development and innovation as the milestones of our growth strategy.”

Ducati Motor Holding S.p.A – An Audi Group Company
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007.
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