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Ducati Bosses Voluntary Pay Cut

Thursday, February 5, 2009
New Ducati Logo
Mass layoffs are a daily reality during our current economic crisis, and motorcycle manufacturers are feeling the pinch too. Already Harley-Davidson and Victory have announced job losses, with Honda and other Japanese manufacturers slowing production as demand quells. Now Ducati is cinching the purse strings, but in a novel way –executives are cutting their pay.

Reports state Ducati boss Gabriele Del Torchio and other Ducati execs chose to cut their pay voluntarily. The reason for the move is in response to the dramatic decline of motorcycle sales in Italy.

No hard numbers are listed, but the Bologna firm is sure to generate good will from struggling consumers by the move. Perhaps the banking CEOs getting golden parachutes from American taxpayer bailout funds can buy up all the leftover Desmosedicis!

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Tyler -Well  February 10, 2009 08:26 PM
Once you start doing that you start the socialist discussion; where is the "you should do this" argument stopped once its started......... everyone has an opinion. Companies are their own entities entitled to do what they wish (legally of course) as long as they do it with their own resources (not government BAILOUTS *sigh another story there). Nod to Ducati execs though.
Tim -Congrats  February 5, 2009 09:48 PM
This is a stand up thing to do. Of course the execs aren't struggling for money, but with more money comes a more expensive lifestyle so it's not like all of these people have as much extra money as some people think. But it is a goodwill move that will make the workers and consumers appreciative. It should be mandatory for companies to hold raises and bonuses of execs before being allowed to layoff the production workers.