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New Ducati Multistrada to Cost $14,995

Tuesday, November 17, 2009
Side view of the all-new Multistrada 1200. Ducati says it packs Superbike performance in a machine that can eat up fire roads.
The 2010 Ducati Multistrada will come in four different variations, ranging from $14,995 to $19,995.
Ducati’s new Multistrada, unveiled at the EICMA Milan Bike Show, now comes with a price. Ducati announced a $14,995 MSRP for the base model of its adventure-touring platform, with delivery of the Multistrada 1200 to the US slated for Spring of 2010. The 15K pricetag applies to the base model, but there will be three accessory packages available to upgrade the Ducati:

Ducati Multistrada 1200 - $14,995
The base unit features its upgraded L-Twin motor, which produces a claimed 150 hp and 87.5 lb-ft torque. Front fork is an inverted 50mm Marzocchi unit, rear shock Sachs – with both units fully adjustable. Braking is radial-mount Brembo calipers. The base model claims 417 lb weight.

Ducati Multstrada 1200 ABS - $16,495
An ABS system cost tacks $1500 onto the base 1200’s MSRP. It is a Bosch-Brembo system and Ducati promises it “will reinforce the brand’s reputation for world-class stopping power.”

Ducati Multistrada 1200s Sport - $19,995
Ducatisti are accustomed to the Bologna firm creating an up-spec “S” model, which features higher performance suspension. The new Multistrada is no exception. Fully-adjustable Ohlins fork and shock replace the stock units. The extra 5K for the “Sport” includes carbon fiber air intakes and other parts, as well as the Bosch-Brembo ABS system.

Ducati Multistrada 1200s Touring - $19,995
The “s Touring” Multistrada includes the Ohlins suspenders and ABS standard. But where the “Sport” opts for carbon fiber goodies, the Touring comes with integrated luggage, heated grips and a centerstand.

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A. H. -What?  July 6, 2010 08:15 PM
What “sport touring” must mean after test riding this bike-
1 Legs crammed up like a sport bike while sitting up right.
2 The promise of “1198” power, but tuned way down, (air cooled 1100 more satisfying).
3 First thought was the tires won’t be good enough for the power. Ha, they were.
4 For about the price of the “S” you can have a real touring machine and a real sport bike.
(You are not missing a thing. I’m holding onto the Hypermotard, Electra Glide Standard, XR650L.)

Henk -expensive?  January 20, 2010 03:46 PM
Have you got any idea how we will be paying for the Multistrada 1200 in the Netherlands. Startingprice at 17000 euro, that is more than 24000 dollars! Well at least we have a good national healthsystem. (we pay more than 42% tax on a new bike or car)Importing bikes from the UK is a big issue with the low pound Sterling. So I think I will wait for a year and then import one and pay only 15% tax. It will cost like 12000 euro instead off the 16000 euro for a secondhand one with a few options.
Mark B. -Ducati Multistrada is All In One  December 10, 2009 03:04 PM
My current ride is a 2008 Multistrada 1100. It's extremely responsive, fun on funky logging type roads as well as smooth on the highway.....plus it's a Ducati which gets instant respect wherever it goes. It's true. As far as the typical putdowns on how it looks ----weird is good---as long as it's Ducati weird.
Pacman -Ain't gonna happen  December 7, 2009 08:12 AM
$20k? Don't think so. $15k for the loaded touring one I may have tried. But $20k? Concours here I come. And for the record Steve, GS reliable? Yeah, the old 1100. The 1200GS is anything BUT reliable.
TropicalMike -I'll have one  November 19, 2009 11:15 PM
This is the one I have been looking for. I have a '03 ST4S ABS, and an '08 Multistrada 1100S. I love both for different reasons, but the new 1200S has everything I want in one bike. Touring-check; DTC-Check; ABS-Check; electronic suspension adjustment-Check; slipper/wet clutch-Check and bonus-150HP! I have gone down several times in 30 years of riding, and ABS is a must for me. DTC, I think it will be very popular with all makes in the near future.
Frankidog -I bought it  November 19, 2009 02:54 PM
I waited all year for KTM to bring in the 990 SMT The day before I was to order it I find out about the new Ducati I could not have ask for anything more I could not have pictured it any better Just look at the refinement. The hardest thing was deciding black or Ducati Red I went with the Red To me this bike is perfection. Does it really matter if its 18K or 20K The KTM is 16k look at the build quality and componetry
mark -don't think so...  November 18, 2009 07:39 AM
This bike is not going to work really well off road, so I guess it won't be the perfect ride. Since it uses regular sportbike tire sizes, there are no real dual-sport tire options; furthermore, that 17" solid front wheel would get dented pretty quickly on anything more aggressive than a well-maintained dirt road. If they come out with a more rugged version with spoked wheels that take the usual 110/80-19 and 150/70-17 sizes for which there are decent dual-sport tire options, then I'll take notice. Until then, not interested.
will parker -multistrada pricing..  November 18, 2009 07:15 AM
20k for the one your gonna want: traction control, electronic suspension, is steep..too bad, b/c if this bike really works well off road it would be the perfect ride...
ricmad -I would wait until next year  November 18, 2009 05:29 AM
too much electronics in this bike, let them tune and tweak the bike this year and then I'd consider the fat $20,000
Frank Melling -ABS  November 18, 2009 04:13 AM
I am sympathetic to Superbikemike and can understand his concerns that ABS would take the fun out of riding. I have not ridden the Multistrada yet but I am 100% positive that the ABS will be as good as that used by Honda. As a racer, I brake VERY hard, both on the track and road, and the Honda system is simply invisible even when hitting the brakes absolutely full on. I would re-assure Superbikemike that the motorcycle ABS is nothing like the crude systems he might have used on a car. Regardless of the rider's skill level, or how good he/she is on the brakes, the only time you will notice an ABS system is the nano-second before the front wheel slides away and you hit the deck. Truthfully, ABS does work on bikes and removes none of the pleasure. If you have a look at this month's Memorable Motorcycles you can read about ABS in real world action.
Fred M. -I am VERY interested in ABS brakes.  November 17, 2009 05:50 PM
What "fun" is there in being hospitalized or dead because you went down either due to unseen road conditions or because you are an imperfect rider? I know that I am not perfect. I recognize that I might crash due to grabbing too much brake, especially in a panic stop on wet or otherwise compromised pavement. Not everyone can be flawless in their riding technique the way that Superbikemike is. ;)
Steve -Price  November 17, 2009 02:49 PM
I agree with others the price is a bit high. For the same dollars you could buy a GS, which may not be as sexy or sport oriented, but will be 10x more reliable and less maintainace. Good luck Ducati...
Superbikemike -Multistrada...  November 17, 2009 02:14 PM
1st i'm NOT at all interested in abs brakes, what fun would they be....2nd $20,000.00 for the sport is much too expensive imo....i'll look elsewhere for my next ride...maybe a KTM 990SM to go with my Superduke....do the Italians know there is a recession presently? guess not....
Fred M. -Nope. Ducati misses with this one.  November 17, 2009 02:06 PM
The Multistrada has always been the 'practical Ducati.' But practical is not a quality that inspires motorcycle lust; it will never be an object of desire the way that the 1198 is. It's not going to win Superbike races. It's not going to be on podiums. Wide-eyed people in parking lots won't be coming over to ask "how fast does it go?" That's why prices that break $20K out the door are just too high. The base bike should have been $13K, not $15K. The ABS model should have been $14K. The Sport package should have come in around $17K-$18K. And the touring package should have come in at about $16K and should have included the ABS but not the Sport model suspension upgrades. In general, the guys going for hard bags are sport touring riders who want excellent, but not race-level, suspension. I expect that there will be deals to be had on these bikes -- unless you are someone who just needs to have a deposit at your dealer to assure that you get the first one that arrives at their loading dock.