Drag site icon to your taskbar to pin site. Learn More

Ducati Prices Diavel at $16,995

Monday, November 22, 2010
Ducati Diavel First Look
After receiving a solid welcoming in the U.S., Ducati's Diavel has been priced at $16,995, $19,995 for the Diavel Carbon and $20,395 for the Carbon “Red.”  
The Ducati Diavel has made its way to America and cemented its place in the US market after only three appearances in two weeks time.

Following the tremendous success of the 162 horsepower Diavel’s Milan unveiling just three weeks ago, the 94 lb/ft of torque machine has made its way to America. The Diavel has been shown at the Dallas and San Mateo Progressive International Motorcycle Shows, and the Los Angeles Auto show. The audiences at all three shows have raved about the new bike once seeing it “in the metal”; marveling in the massive power to weight ratio, carbon fiber and aluminum componentry, and “Bike 2.0” features such as traction control, ride by wire throttle, riding modes, ABS brakes and a color digital dash display.
“I am in love with the bikes comfort and performance features, and can only imagine what it is like to give a 240 rear tire a full 162hp with traction control when exiting a corner.” Said Chris Lusardi, a future Diavel owner at last weekend’s Progressive International Motorcycle Show. “After seeing the Diavel in person and noticing all of the amazing small details like the bike’s almost-hidden folding passenger pegs I am ordering one for sure.”

An impressive display of technology, design and performance; the Diavel will continue its cross country tour of appearances over the winter until its showroom arrival in February. While more and more interest surrounds the bike at the showroom level, the Diavel has already generated customer requests both through Ducati.com and the Ducati dealer network. In order to manage this increase in demand and prioritize customers who have shown immediate interest, Ducati has created an online system to collect reservations. Interested customers are encouraged to contact their local Ducati dealer to have a priority reservation request submitted to Ducati North America in order to receive the earliest delivery possible.
Pricing has been set for the 2011 Diavel at $16,995, $19,995 for the Diavel Carbon and $20,395 for the Carbon “Red” version. For more information about the new Ducati Diavel, and the rest of Ducati’s 2011 lineup, please visit www.ducatiusa.com.

Ducati Dealer Locator

Login or sign up to comment.

diaveldriver   June 29, 2011 10:22 PM
There is absolutely no comparison between this bike and a Harley. No comparison. Harley riders will have very little interest in this machine. It's way too fast, carves turns way too easily, slows down way too fast, looks way too advanced, and is too comfortable and refined for the street-bob crowd. This bike is an Italian sports car with two-wheels. Is it a gas hog? Probably, if you keep twisting that throttle too much; otherwise it gets decent mileage. For me, this bike is worth riding to work every day. It probably wouldn't handle being in the rain very well, and I look critically at that minimal front fender, wondering why the designers forgot to continue the shape of the fender to retard water...etc from getting into the engine intake and radiators covers.
diaveldriver   June 29, 2011 10:13 PM
I was wondering why the bike idled so rough. The sales person said all ducati bikes do that. I don't think so. But, after it got warmed up it appeared to smooth out a little. I was also preoccupied with all the plastic looking parts on the bike. Let me tell you that once that throttle opens up on the roads, you forget everything and begin to carve out your world. I don't recommend this bike to most riders. That's because when I decide to order mine, I would appreciate it if I could actually get one, instead of waiting for chuckle-heads who ordered before me.
Brian -Cool!  November 27, 2010 11:17 PM
I love that Ducati is trying something different. I think it looks so ugly it's cool (kind of Streetfighter-ish). However... this bike will probably be embraced as much as a fart in church. BMW already tried this route (failure). The U.S. does not like complicated cuisers. It likes them clean, simple, classic, overweight, overpriced, underpowered, void of any modern tech, barely passing emissions, low to the ground (so they don't fall over drunk when they straddle it) and loud (did I mention slow? I should have). Oh well. Hey, at least they tried.
milwaukee mike -17K for a Duck?  November 27, 2010 07:05 PM
Heck, you could get one nice HD for that kind of money.
andy -as a fan...  November 27, 2010 11:18 AM
...of Ducati I must say : That thing is freakin fugly!!
Scooter -Not Interested  November 25, 2010 02:29 PM
I would not want anything Ducati. They cost a fortune to get serviced and the dealers are non existent.
donald -improvements?  November 23, 2010 10:38 AM
wonder if the tank is plastic? considering all the horror stories about the warped plastic tanks in number of late model Ducs due to our fuel mixes.

styling is really polarizing to say the least. I prefer the usual sexiness from the sleek lines (re: slim) with angles & curves that the Italians have done so successfuly in the past.

guess this is Ducati's attempt at crossover bikes and a light shot into the cruiser market... be careful what you wish for, BMW tried it once and gave up.
Brent -Future Comparo  November 22, 2010 05:13 PM
In addition to pitting this bike up against the VMax & Rocket Roadster, maybe you guys could compare it to the new crop of naked bikes too?
Alan -Diavel  November 22, 2010 04:13 PM
Priced a bit too high IMO. The 240 rear tire is for show only, and will redce corner handling. Oh well, I guess this is what the public wants. Hopefully the closed loop part of the FI won't be crappy like on the Multi 1200.