KTM CEO Stefan Pierer has announced plans for the recently acquired Husqvarna brand, which include introducing Husky models to the Indian market within two years. In a separate report, Pierer also confirmed that KTM’s 390 Duke will be imported to the U.S. market
Indian-made Husqvarnas & KTM Brand Strategy
Indian station CNBC-TV18 broadcast an interview with Pierer speaking of Husqvarna’s plans in India. The executive will continue to expand the Austrian firm’s collaboration with its Indian partner, Bajaj Auto. He aims to sell Husqvarnas to emerging markets via production at Bajaj’s Indian facilities within a two-year timeframe.
“Maybe in two years time we will see the first Husky models which is coming from the Chakan production line. Also to use the joint engine platforms of Baja/KTM also for the Husqvarna for 125/200, so that Husqvarna is also able to enter one or the other emerging markets,” said Pierer.
Pierer also outlined the KTM brand strategy for its various motorcycle marques, including the parent brand, along with Husaberg and now Husqvarna. He cited the Volkswagen group as a successful model for developing a multi-brand strategy in which the same engine and chassis structure are wrapped in various designs to serve several customer groups.
390 Duke US-bound
KTM successfully launched its first Indian-built design with its 200 Duke. Sales of that small-displacement model exceeded 8500 units to date in India, and the Duke line will expand further in that nation. The Duke 390 is slated for the first half of 2013, and is also promised for the European market this year.
And it appears the US market will benefit as well. The Mumbai-based Business Standard has ended speculation of the American import status of the Duke 390. In an interview with Pierer, it reports the 390 will arrive on American shores in 2014.