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Heed 505

Shift Sales Meeting at Thunderhill Raceway

Sunday, September 19, 2010
Road Test Editor Waheed found the Yamaha R1 to his liking at Thunderhill.
Shift’s reasonably priced Vertex One-Piece Leather Suit is one of my favorite suits to wear while spinning laps at the racetrack.
Earlier this week our friends at motorcycle safety gear and apparel maker, Shift, invited us, along with its sales team and sponsored AMA road racer Josh Herrin, out to the fabulous Thunderhill Raceway in northern California—the site of our 2010 Superbike Smackdown VII Track sportbike shootout. The purpose of the event was twofold, well three actually.
 
First, they wanted to show off the entire line of street riding gear including some brand-new kit for the 2011 riding season. While we aren’t allowed to rattle off any specifics yet, trust us when we say that there are some great new (and affordable) apparel options for sport and casual street riders.
 
Considering its deep roots in the off-road and motocross world, many of its staff doesn’t have a whole lot of experience riding street bikes. And what better way to get everyone up to speed then bringing out a fleet of new sportbikes including track-prepped Kawasaki Ninja 250Rs. This made it less intimidating for newbie’s to experience the euphoric thrill that is speeding around a racetrack.

To make the transition from dirt to pavement a little easier, Shift enlisted the help of riding coach and all-around good guy, Ken Hill. Hill is a master at explaining the nuances of riding a motorcycle around the racetrack. He’s one of the primary instructors at the Yamaha Champions Riding School and also does one-on-one coaching as well. Make sure to check out his website, KH Coaching for more information.

Everyone was outfitted in the Shift Racing Vertex One-Piece Leather Suit and Shift Racing Vertex Gloves. The Vertex suit is one of my favorite leather’s with it offering an above average level of fit—especially when you consider its reasonable price tag. The gloves fit equally well providing a snug feel that contours to the shape of my medium sized hand. This totally eliminates any discomfort and/or blisters from extended riding.
 
Fortunately, for me (but maybe not you, the readers), I have yet to crash test the Vertex so its survivability and level of protection has still yet to be proven. But based on its excellent fit, quality stitching and high overall craftsmanship, I think it will hold up pretty well. After a couple seasons of regular use my two suits have held up great with the only maintenance being a light cleaning after each ride.

The last reason Shift chose to have the meeting at the racetrack as opposed a standard issue office is that it’s a perfect way to understand how its street bike line performs in its intended theater of operations. Big thanks to Shift for inviting us out and look forward to our exclusive interview with Josh Herrin who is currently in a three-way battle for the Daytona Sportbike Championship going into the final round next weekend at Barber Motorsports Park.






Post Tags: Shift Hosts 2011 Sales Meeting at Thunderhill Raceway
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