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Triumph Claims ’09 Market Share Increase

Tuesday, January 12, 2010
With year-end sales data from the Motorcycle Industry Council, motorcycle manufacturers are releasing their take on the numbers. Triumph Motorcycles reports a gain in market share and a “year-end increase in sales were a successful conclusion to a very challenging 2009.”
2010 Triumph Thunderbird
Can the future success of models like the Triumph Thunderbird continue the brand's US market share?

Touting MIC numbers, the gain in market share for Triumph extends a five year trend in the US, with 2009 marking the 15th anniversary of the British marque’s return to North America. Referring to the five-year market share growth, Triumph claims to be “one of only two marques that never lost market share in that time period.”

Triumph also boasts a 5.9% increase in sales for December 2009, compared to the same month in 2008. The optimism is relayed by Triumph’s North American CEO, Mark Kennedy, who said in the press statement:

“The Triumph team and our network of dealers did a fantastic job of keeping a positive attitude in 2009, and their efforts have paid off as customers continued to show strong support for Triumph. We are really optimistic about the New Year. Our all new 2010 Triumph Thunderbird has great momentum from being named Cruiser of the Year and we’re introducing some exciting new models to Triumph’s line of Urban Sport motorcycles.”

Triumph’s Urban Sport line includes the Daytona sportbike, Speed and Street Triple streetfighters, Sprint ST tourer and the Tiger. Rumors of new models include a smaller displacement version of the Tiger. New Triumph models released in 2009 include the aforementioned Thunderbird, Triumph’s bid for the mid-sized cruiser market, as well as its torque monster performance cruiser, the Rocket III Roadster.
Triumph Dealer Locator

“Triumph has a wonderful heritage,” Kennedy said. “As a company, we understand the importance of perseverance and working toward the future. It’s that culture that has enabled Triumph to be such as strong and resilient company. We’re ready for 2010.”

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Comments
Alex -Kinda surprised...  January 16, 2010 09:00 PM
...Milwaukee Mike hasn't posted any responses. He's usually good for one or two per comment thread. Maybe he's out riding? Or is Milwaukee under 30 feet of snow right now?
Xchoppers -New Triumph Thunderbird  January 16, 2010 10:43 AM
I purchased a new Thunderbird 4 months ago.
I have 3,800 miles on it now.
I've been riding motorcycles for 50 years.
I currently own 12 street bikes and my Thunderbird is the finest bike I've ever ridden.
I owned a harley once.
Never again...
Woodman -Mike, yer killing me  January 14, 2010 04:24 AM
Yea Mike,

That is why HD cut thier work force from 2500 to 750 at York (a city named after a British town) They were having so much trouble keeping up with demand for thier product that they just gave up and stopped trying.

And then all those folks who really wanted HD were forced (oh, the humanity) to buy Trumpets!! (motors built in Thiland!) Which increased thier worldwide market share in this economy. They are out selling Kawasaki in some countries. They did not want to sell so many bikes, HD forced them to!

Heck, some guy in Canada bought my last Triumph and paid to ship it up there!.

Lets face it Mikey, everybody who wants a Harley, has a Harley! Whats that bird chirping sound (follwed by silence), I must be walking thru da HD dealer.
Alex -Milwaukee Mike = Troll  January 13, 2010 01:17 PM
Guys, Milwaukee Mike is baiting you. I've read his posts in a lot of articles on this site and if one thing is true, he bleeds Black and Orange. There's no point trying to change his mind because he doesn't see the motorcycle industry in terms other than how it relates to Harley Davidson. He's so consistent in his support of The Company that I don't know why he bothers to write different comments each time. Pretty much all of his posts can be distilled down to this: "If it's not a Harley, it's crap." It's a free country and he's allowed to believe what he wants to believe. I'll give him that every day of the week but I don't agree with him because his worldview is just too small for me. I think it's too bad that he limits himself to such a small part of the motorcycling world. The US is part of the world, not the center of it. For the record, I'm not a Harley hater. The XR1200 and the V-Rods interest me but the prices are a big turn-off. On point: I like Triumphs (in a general sense) but I sat on a Street Triple and did not like the ergos but that's just me. If I had the spare $$$ I'd love to have a Scrambler or a Bonneville...those bikes are just beautiful.
bonnieblack07 -milwaukee mike is an idiot  January 13, 2010 12:28 PM
"Triumph doen't even make a V-twin that could even be considered a "me too" cruiser for those Harley haters out there." Why make a tired Vtwin when you can make a parallel twin (in the Tbird) that makes power that the ol' 45 degree V can only wish for?? Mike, you're the reason the general public associate so many negative connotations toward 'bikers' and motorcyclists. Have fun being ignorant. There are plenty of "real riders" that buy other brands other than HD, and they're probably getting a much better deal in most cases.
ShawnM -I like Triumps  January 13, 2010 06:58 AM
I have a BOnneville and a HD Vrod. Both are good, the rest of HD's are crap. Triumph makes a stand up bike. I am currently looking at a Sprint ST>
jwaller -milwaukee idiot  January 13, 2010 05:59 AM
I've got two Triumphs and make trips from East Texas to North carolina to visit buddies at Camp Lejeune. I make the trips on a Triumph Sprint ST. I also regularly ride from Houston to San Antonio on a Scrambler. Most Triumph riders I know are true motorcycle enthusiasts, not posers, as most, but not all, Harley riders I know are. Milwaukee Mike, you're full of bull crap.
Mike in WV -Milwaukee Moron lashes out at the UK now  January 13, 2010 05:46 AM
Personally, I think (and know) that Triumph makes a great bike. In my search for what was to be my new bike, I considered several bikes from several different manufacturers. You see, unlike the milwaukee moron, I'm open to every option when it comes to selecting a bike. I was seriously considering the Triumph RocketIII. It had the most horsepower and torque of all the bikes I test rode and considered and it was a very responsive bike...a super machine. The milwaukee moron would have you to believe that a bike is a piece of crap if it doesn't have a V twin. Simply not true! A buddy of mine that I ride with a lot has a Rocket III with over 70k miles. Let me ask the milwaukee moron this...why is it that you see soooooo many HD bikes for sale with low miles? Those people who own them don't ride them much...and wouldn't that mean they're not "real" riders? Milwaukee moron thinks that just because you own a HD, it makes you a real rider...but go on EBay and look at all the HD's for sale and look at the low mileage on them. I think that says enough.

When it came down to my final decision on which bike to choose, I went with the Victory Cross Country because it fit me a little better and it handles much easier. true, it doesn't have the power of the Triumph, but it has a lot more than the HD's I tried out. The fact is I've chosen all of my bikes over the years for a reason and sorry milwaukee moron, but HD has never gave me a good reason to buy one of their bikes.

Milwaukee moron, grab that latest issue of "American Iron", go into the bathroom and rub one out and leave the discussions to people who really have some thing of substance to talk about.
Kanban -Got proof, Mike?  January 12, 2010 09:17 PM
Mike, I'd like to see the proof you have that the Triumph folks are "lieing". Tell us how your beloved Harley did, while you're at it. Meanwhile, the rest of us will wonder what makes you think that you're relevant.
pizzaDad -thats the point  January 12, 2010 07:00 PM
Triumph doen't even make a V-twin that could even be considered a "me too" cruiser for those Harley haters out there.

thats the point. they are unique, not another me too manufacturer. I'm in the market for a Triumph in 2010.
irksome -The OTHER 100 Year-Old Motorcycle Company  January 12, 2010 05:01 PM
Good on ya. My '98 Speed Triple is trouble-free and now that I'm over 50, I'll be giving serious consideration to a new T-Bird or Roadster. To Mike (above)-> I've been riding for over 35 years, I ride nearly year-round in New England, I've owned a ton of bikes and I'll never even consider owning an archaic piece of HD crap. Well, maybe if I can find an XLCR. Harley killed the last great American motorcycle company (Buell) and is now merely a marketing firm that just happens to make motorcycles. Besides, I don't own a pirate costume.
milwaukee mike -bull crap  January 12, 2010 04:50 PM
Those lieing limeys will say anything to make people think the make relevant motorcycles.

Just how many real riders buy Triumphs? I'm not talking crotch rocket riders or Walter Mitty types, but guys that really put on the miles.

Triumph doen't even make a V-twin that could even be considered a "me too" cruiser for those Harley haters out there.

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