Drag site icon to your taskbar to pin site. Learn More

Victory Sales Up in Polaris' Record Setting 4Q

Thursday, January 27, 2011
Victory Motorcycles
Victory Motorcycles has gained in market share and sales for five consecutive quarters while other manufacturers have been suffering from a decline.
Victory Motorcycles bucked the trend this year, selling more motorcycles in 2010 than ever before. Powered by demand for its popular Cross Country and Cross Roads cruiser touring motorcycles, sales of Victory Motorcycles and parent company Polaris’ on-road vehicles increased eight percent during the fourth quarter of 2010 when compared to the same 2009 timeframe. It is the fifth consecutive quarter where Victory sales have gained in market shares and growth in retail sales. This accomplishment is even more impressive considering that industry-wide U.S. heavyweight motorcycle (651cc+) retail unit sales decreased 14.8 percent in the fourth quarter compared to 2009 figures.

In Polaris Fourth Quarter and Full Year Results press release, CEO Scott Wine stated, “We also expanded our leadership position in the side-by-side industry, and grew sales and market share in our Victory motorcycles and snowmobile businesses.”

Polaris’ Off-Road Vehicles sales, including both ATVs and side-by-side vehicles like the RANGER, increased 40 percent during the fourth quarter 2010 in comparison to the 2009 fourth quarter. Overall, all Polaris product lines experienced increased sales and market share during the 2010 fourth quarter and for the full year.

Polaris Industries Inc. reported record net income for the fourth quarter of 2010 at $54.5 million, an increase of 24 percent from 2009. Shareholders will be glad to see costs per diluted shares up 18 percent to a record $1.55 per diluted share for the fourth quarter of 2010. Sales in the 2010 fourth quarter were at a record level of $618.4 million, a 31 percent increase over 2009 fourth quarter sales of $471.8 million.

Here's full details courtesy of the official Polaris press release:

Fourth Quarter and Full Year Highlights:
• Fourth quarter 2010 earnings per diluted share increased 18% to a record $1.55 with sales increasing 31 percent from the 2009 fourth quarter to a record $618.4 million

• All product lines experienced increased sales and market share during the 2010 fourth quarter and full year

• Full year 2010 earnings per diluted share increased 40% to a record $4.28 with record sales of $1,991.1 million, an increase of 27% from the 2009 full year

• Full year 2010 gross profit margins improved 150 basis points over 2009, primarily due to higher production volumes and cost reduction efforts, though partially offset by manufacturing realignment costs. Gross profit margins improved 40 basis points for the fourth quarter

• Cash and cash equivalents totaled $393.9 million at year-end 2010, an increase of 181% over 2009

Polaris Industries Inc. (NYSE:PII) today reported record net income of $1.55 per diluted share for the fourth quarter of 2010, up 18 percent over the 2009 fourth quarter. Net income for the fourth quarter 2010 was a record $54.5 million, an increase of 24 percent over the same period in 2009. Record sales of $618.4 million for the fourth quarter 2010 increased 31 percent over 2009 fourth quarter sales of $471.8 million.

Full Year Results
For the full year ended December 31, 2010, Polaris reported record net income of $147.1 million, or a record $4.28 per diluted share, compared to $101.0 million, or $3.05 per diluted share for the year ended December 31, 2009. This represents a 40 percent increase on a per diluted share basis and a 46 percent increase in net income. Sales for the full year 2010 totaled a record $1,991.1 million, an increase of 27 percent compared to sales of $1,565.9 million for the full year 2009.

“2010 was an exceptional year for Polaris. Not only did we deliver record sales and earnings, but the Polaris team made significant progress toward our long-term strategy and positioned the business for profitable growth in the future. We gained market share in all of our businesses and grew sales in every region of the world. Our persistent focus on margins paid dividends, as gross profit margins increased 150 basis points and net margins expanded by 90 basis points to 7.4 percent of sales. We also expanded our leadership position in the side-by-side industry, and grew sales and market share in our Victory motorcycles and snowmobile businesses,” stated Scott Wine, Chief Executive Officer. “In addition to our record financial performance, we made several strategic investments in the business during 2010 that position us for future growth, including investments in China, Brazil and India, and a small powertrain acquisition in Europe. Lastly, our manufacturing realignment project, announced in mid-2010, is on track to begin production in our new Monterrey facility by mid-2011.”

“Our efforts throughout 2010 have further positioned the Company for continued growth and profitability in 2011 and beyond. Importantly, dealer inventories for ORV and Victory continued to decline in 2010 and are at appropriate levels as we enter 2011. Additionally, we expanded the retail sales program called Max Velocity Program, or MVP, into the remaining 50 percent of our ORV dealers in North America during the second half of 2010. We expect MVP to continue to drive retail sales velocity and market share gains in 2011,” Wine continued.

“Ending 2010 with $394 million in cash and only $200 million in total debt, we have both the financial strength and flexibility to continue to make organic and acquisitive investments to support our long-term growth initiatives. We expect the investments made over the past two years, supported by continued product innovation, ever-increasing speed to market, productive lean manufacturing initiatives, and low-cost purchasing capabilities to continue to deliver net margin expansion in 2011, resulting in another record year of sales and earnings for the Company.”

2011 Business Outlook
Full year 2011 earnings are expected to be in the range of $4.65 to $4.85 per diluted share, which represents an increase of nine to 13 percent when compared to full year 2010 earnings. Net income for full year 2011 is expected to increase in the range of 14 to 20 percent over full year 2010. Sales for full year 2011 are expected to increase eight to 11 percent over full year 2010 sales, with sales increases projected in each product line and geographic region. The full year 2011 expectations include transition costs related to the manufacturing realignment in the range of $12.0 million to $14.0 million, with the majority of the costs impacting gross margins. Savings from the manufacturing realignment project are expected to begin in the second half of 2011 but will only partially offset project transition costs in 2011. 

Fourth Quarter Performance Summary (in thousands except per share data)
                                              Three Months ended December 31,          Twelve Months ended December 31,
Product line Sales             2010               2009               Change             2010                2009              Change
Off-Road Vehicles       $ 394,550        $ 282,816               40 %       $ 1,376,373   $ 1,021,128          35 %
Snowmobiles                104,073            81,441                   28 %           188,877         179,238               5 %
On-Road/Victory             20,640             19,139                     8 %              81,624           52,811              55 %
Parts, Garments & Accessories 
                                         99,179              88,374                   12 %            344,265          312,710            10 %
Total Sales                 $ 618,442       $ 471,770                  31 %        $ 1,991,139   $ 1,565,887          27 %
Gross profit                $ 171,516        $ 128,610                 33 %          $ 530,213        $ 393,219          35 %
Gross profit as a % of sales 
                                        27.7 %              27.3 %              +40 bpts            26.6 %            25.1 %          +150 bpts
Operating expenses $ 97,589       $ 63,926                     53 %           $ 326,348        $ 245,320          33 %
Operating expenses as a % of sales 
                                        15.8 %            13.6 %               +220 bpts          16.4 %             15.7 %            +70 bpts
Operating Income    $ 78,146        $ 69,463                     13 %           $ 220,721         $ 164,970          34 %
Operating Income as a % of sales 
                                        12.6 %           14.7 %                 -210 bpts          11.1 %              10.5 %            +60 bpts
Net income                $ 54,522       $ 43,910                      24 %          $ 147,138          $ 101,017          46 %
Net income as a % of sales 
                                        8.8 %              9.3 %                     -50 bpts           7.4 %                 6.5 %             +90 bpts
Diluted net income per share 
                                    $ 1.55               $ 1.31                        18 %             $ 4.28                $ 3.05               40 %

Off-road Vehicles (“ORV’) sales, which include sales of both ATVs (all-terrain vehicles) and RANGER side-by-side vehicles, increased 40 percent during the fourth quarter 2010 from the fourth quarter 2009. This increase reflects continued market share gains for both ATVs and side-by-side vehicles driven by industry leading product offerings and the success of the MVP retail go-to-market process. All North American ORV dealers are now utilizing the MVP order process as of the 2010 third quarter. North American dealer inventories of ATVs continued to decline, decreasing 33 percent from the 2009 fourth quarter and sequentially decreasing eight percent from the third quarter of 2010. Polaris’ North American ORV unit retail sales to consumers increased approximately 11 percent for the 2010 fourth quarter compared to a tougher 2009 fourth quarter comparable, with side-by-side vehicle retail sales increasing over 20 percent quarter over quarter and ATV retail sales about flat with the prior year. The Company’s newer products have been well received by consumers, including the new mid-sized RANGER side-by-side with increased power, a 4-person mid-sized RANGER Crew and the first RANGER with a diesel engine. The most recent example of the Company’s continued aggressive new product development is the introduction in January 2011 of the all-new high performance RANGER RZR XP 900 to Polaris’ recreational family of vehicles. The unique features of the RZR XP 900 include a new 88 horsepower electronic fuel injected twin cylinder engine and a new 3-link trailing arm independent rear suspension with 14-inches of travel. In addition, shipments to Bobcat of its differentiated utility vehicle continued to gain market share in the 2010 fourth quarter. Given the growth in the Company’s ORV business worldwide, Polaris has widened its market share leadership in off-road vehicles in both North America and Europe.

Snowmobile sales increased 28 percent during the 2010 fourth quarter compared to the prior year’s fourth quarter. The fourth quarter 2010 increase in sales reflects the impact of a shift in shipments of snowmobiles later in the year as the Company chose to ship its snowmobiles closer to expected consumer demand in the winter season compared to the same period last year. Polaris’ North American snowmobile retail sales to consumers increased over 40 percent for the 2010 fourth quarter compared to the 2009 fourth quarter primarily due to heavy amounts of early snowfall in many key riding areas in North America and the success of model year 2011 new product introductions. Sales of snowmobiles to customers outside of North America, principally the Scandinavian region, increased 43 percent in the fourth quarter of 2010 compared to a year ago. North American dealer inventories of snowmobiles at December 2010 are 22 percent lower than a year ago. For the full year 2010, snowmobile sales increased five percent compared to the prior year.

Sales of On-road Vehicles, which primarily consists of Victory motorcycles, increased eight percent during the fourth quarter of 2010 when compared to the same period in 2009. Victory North American unit retail sales to consumers increased 15 percent during the 2010 fourth quarter when compared to a strong 2009 fourth quarter, resulting in continued market share gains and retail sales growth for the fifth consecutive quarter. The North American heavyweight cruiser and touring motorcycle industry remained weak during the 2010 fourth quarter. However, consumer demand remains strong for Victory’s new touring models, the Cross Country and Cross Roads and the Company recently introduced the Victory High-Ball, a custom cruiser aimed at the younger rider looking for a classic factory custom motorcycle. North American dealer inventory of Victory motorcycles declined 30 percent in the 2010 fourth quarter compared to 2009 fourth quarter levels.

Parts, Garments, and Accessories (“PG&A”) sales increased 12 percent during the fourth quarter 2010 compared to the same period last year primarily due to increased ORV, Victory motorcycle and international related PG&A sales.
Gross profit as a percentage of sales was 27.7 percent for the fourth quarter of 2010, an increase of 40 basis points from 27.3 percent for the fourth quarter of 2009. Gross profit dollars increased 33 percent to $171.5 million for the fourth quarter 2010 compared to $128.6 million for the fourth quarter of 2009. The increase in gross profit dollars and the 40 basis points increase in the gross profit margin percentage in the fourth quarter 2010 resulted primarily from higher volume, continued product cost reduction efforts and higher selling prices. These increases were partially offset by manufacturing realignment costs as well as higher commodity and sales promotion costs.

Operating expenses for the fourth quarter 2010 increased 53 percent to $97.6 million, or 15.8 percent of sales, compared to $63.9 million, or 13.6 percent of sales, for the fourth quarter of 2009. Operating expenses in absolute dollars and as a percentage of sales for the fourth quarter 2010 increased primarily due to an increase in incentive compensation plan expenses of $19 million over the 2009 fourth quarter period driven by the higher profitability for 2010 and the recent higher stock price which reflects the Company’s pay for performance compensation philosophy. In addition, incremental investments made in global market expansion and new product development initiatives contributed to the increase in operating expenses in the fourth quarter.

Income from financial services decreased 12 percent to $4.2 million during fourth quarter 2010 from $4.8 million in the fourth quarter of 2009. The decrease was primarily due to lower interest income earned by Polaris Acceptance as a result of the lower dealer inventory levels.

Interest expense decreased to $0.5 million for the fourth quarter 2010, from $0.9 million for the fourth quarter 2009, due to lower interest rates on the Company’s credit facility during the 2010 fourth quarter as compared to the same period in 2009.

Non-operating other income was $0.7 million in the fourth quarter of 2010, as compared to $2.7 million of expense in the fourth quarter of 2009. The income is the result of foreign currency exchange rate movements and the resulting effects on foreign currency transactions related to the Company’s foreign subsidiaries.

The Income tax provision for the fourth quarter 2010 was recorded at a rate of 30.4 percent of pretax income compared to 33.3 percent of pretax income for the fourth quarter 2009. The lower income tax provision rate in the fourth quarter 2010 is primarily due to the extension of the research and development credit by the U.S. Congress in the 2010 fourth quarter.

Financial Position and Cash Flow
Net cash provided by operating activities increased 54 percent to $297.6 million for the year ended December 31, 2010 compared to $193.2 million for the full year 2009. The increase in net cash provided by operating activities for the full year 2010 was due to higher net income and lower investment in working capital, primarily resulting from higher accrued expenses, compared to the same period in 2009. Total debt was $200.0 million, of which $100.0 million was classified as current liabilities and $100.0 million was classified as long term liabilities at December 31, 2010. The Company’s debt-to-total capital ratio was 35 percent at December 31, 2010, compared to 49 percent at the end of 2009. Cash and cash equivalents were $393.9 million at December 31, 2010 compared to $140.2 million for the prior period.

Manufacturing Realignment
The previously announced manufacturing realignment will consolidate manufacturing operations into existing operations in Roseau, Minnesota and Spirit Lake, Iowa and a new facility in Monterrey, Mexico. Construction is underway on the new facility in Monterrey and the building is expected to be completed in the first half of 2011. The Company expects to record pretax transition charges to its statement of income in the range of $24 million to $26 million and incur capital expenditures of approximately $35 million in total related to the implementation of the manufacturing realignment. The Company expects to realize pretax savings in excess of $30 million annually when the transition is completed. During 2010, $5.4 million of exit costs and $5.5 million of startup costs were incurred from the realignment, which are primarily reflected in cost of sales on the statement of income. In addition, capital expenditures of $8.6 million were incurred in 2010 related to the manufacturing realignment.

Polaris’ Board of Directors Increases Dividend for 2011
On January 20, 2011, the Company announced that its Board of Directors approved a 13 percent increase in the regular quarterly cash dividend, representing the 16th consecutive year of increased dividends, effective with the 2011 first quarter dividend payment. The first quarter dividend of $0.45 per share will be payable on February 15, 2011 to shareholders of record at the close of business on February 1, 2011.
Victory Motorcycle Dealer Locator

Login or sign up to comment.

vicusa1   April 23, 2011 07:44 PM
wow,not only are victory and indian now stable mates,but polaris isnt shutting down the osceola wisconsin plant after all.
saving american jobs and creating new ones,way too go!!!!!
vicusa1   April 17, 2011 08:51 AM
NORTON,First victory is a seperate division of polaris,second all of victorys manufacturing is 100% located in spirit lake iowa,usa.
this whole mexico thing was started by brian harley who posted and article before doing his homework,and had to print a retraction when he was told he was wrong!!!
victory is in the process of doing over 35,million in expansion and improvments to their spirit lake iowa plant as it becomes the victory motorcycles center of excellence.
Victory is going nowere,trust me victorys parent company polaris,knows that being a american made bike is what drives the sales of these excellent machines.
you may also want to do alittle more research about this polaris leaving wisconsin thing,infact in the last year alone over 40 companies have left wisconsin,hell even harley is threatening to leave because of their rediculous labor laws.
polaris is relocating much of what that plant did to spirit lake and their minnisota plant.
they are also trying to sell the remaining operations of that plant to a third party and if sold have agreed to use them as a supplier.
One final thing,i see you mentioned harleys plant in india,but you left out the plant they have had in brazil since 1999!!!!
as of now VICTORY MOTORCYCLES,is the only major us motorcycles with all its manufacturing plants in the USA,right here in spirit lake iowa,usa.
Mike in WV   March 9, 2011 06:03 AM
Norton...the Victory portion of Polaris is staying right here in the US. They are moving some of their ATV production to Monterrey. Victory is still all American and their quality is hard to beat. Their dependability can't be beat and you can ride with peace of mind that your bike isn't going to leave you stranded.
Norton   February 13, 2011 04:26 AM
You all have some great points and arguments, I have just one question. Did everyone read the entire article? Was anyone else a little put off that despite all the increase in sales the company felt they must build a new facility in Monterrey Mexico??
I would be proud to tell everyone that my bike is completely made by Americans in either Iowa or Minnesota. Not that there is a strong possibility that it was assembled in Mexico, by people earning minnimum wages. Let us just keep one company wholesome and American, putting Americans to work.
I will be curious to see how the reliability ratings fall. I am glad I did my homework, and I am keeping my HD!
Before anyone comments back on the future of an India plant for HD, do your homework and realize that it is being built only for sales in India.
Half333Evil -Harley guys are funny  January 31, 2011 02:18 PM
Harley guys crack me up. Victory is selling bikes, it is a fact. They are here to say. Yes, some dealers are struggling, but one of the HD dealers where I live closed while a second shop has picked up Victory. Does that mean that Victory is selling more bikes? I have never seen anyone make the claim that Victory is selling more bikes, ever. But, what a lot of people are saying is that they are selling more and more, though I agree with the posters that say that they do not want Victory to sell as many bikes as HD, it would make them be 'just another bike.' I like it when I pull up and people ask me what I'm driving (Victory XC). I like the fact that it isn't the same old same old. Do Victory dealers still have old stock bikes? Yes, but so does the HD dealer in my area- a silver sportster and a softail classic have been sitting there for a couple of years. But like their bikes, HD lovers tend to live in the past. There was a time when people lined up for HD's. There was a time when you could ride one for two years and sell it for what you paid for it, too. But not anymore. One of my riding buddies still has his 2002 Softtail Delux on Kijiji and it has been on there since August. He's had one lowball offer. I remember when my uncle ordered his Bagger in August for a following April delivery, and they called him back to tell him that it would cost him more than he initially paid for it, and he paid because he didn't want to loose his bike, that had still not showed up yet. But guess what, that was 1990. It's 2011 now. It isn't the same. As for reliability, every Victory rider I've spoken to (before I bought my bike) were very very happy about the bike, had very few if any problems with the bikes, and a lot of them were former HD riders. While I've only ridden mine a couple of times before the snow fell, I'm looking forward to putting mine to the test. Also, I don't worry about resale because I do not plan on selling it until it had too many KM's on it to be worth anything anyway.
Mike in WV -videos  January 31, 2011 05:08 AM
I watched these videos and they all pretty much reinforce my point. Victory makes a better bike!
GB -tg  January 31, 2011 04:22 AM
not argueing your numbers on bikes sold. just the part about the dependability of Vics, show me where thier dependability is what you say. doesn't matter who runs the warranty program, doesn't matter if you don't have to use it.
Nikki -Mike WV-HD $$$ Stator repair  January 30, 2011 06:58 PM
Is this what you were talking about? http://www.youtube.com/watch?v=RGkFPUeNUqc&feature=player_detailpage
Mike in WV -TG  January 29, 2011 07:23 PM
While some dealers may still have some remaining 2010 and maybe even a rare 2009 "New" bikes, most dealers have 2011 inventory predominantly. The dealer you refer to is an exception rather than the rule and I would be interested in what dealer still has new 2006-2010 bikes still in stock!

As far as HD accounting for 28% of all bikes sold in the US, I'll cite 2 arguements to disspell the inference that Harley is better because they sell more bikes. First...McDonalds sells more hamburgers in the world than any other chain restaraunt...are you saying they have the best quality burger? Second...HD has had 90+ years in the industry over Victory in which to build their dealership network.

As far as the manufacturer's warranty...it's a Victory, If I have to explain it, you probably wouldn't understand. lol Do you know how many rings and gaskets are in a HD 96 or 103? 62! Do you know how many are in a Victory? 8! That means less wear and tear and less likely to develop leaks and malfunctions. Tell you what...look and see where the stater is on a HD, then see where it is on a Victory...keep heat in mind and then you can probably see why the HD's go bad so quickly. Victory motors are more inteligently designed...that's why it's called "Freedom", because you have peace of mind and don't have to worry about it breaking down. Don't you think a bike that is air/oil cooled is better than just an air cooled bike? Some things are so simple, the beauty is in the simplicity.

Victory bikes are here to stay because their product is solid, their designs are current, and management is conservatively projecting market demands and unit production...not mass producing and flooding the market with the mindset "if we build it, they will buy it".

I had lunch at my local HD shop today and they had one of the new Darkline bikes. While the paint looked nice, there was a huge gap between the seat and the gas tank and a huge bolt sitting there right in front of the family jewels. The handlebars felt really small, the seat was stiff and overall, it felt like I was on a Sportster instead of a Softail. It's probably a good chick bike, but they will definitely want a new seat and hopefully something to cover up that bolt. Again...it did have really nice paint.
TG -GB  January 29, 2011 05:55 PM
Don't mistake me for some HD lover. I can't understand why they dominate the US motorcycle market, but they do. Motorcycle Industry Council reports aren't public, but this link supports that 28% of bikes sold in the US are HD's. http://knol.google.com/k/the-u-s-motorcycle-market#

Think about that, one in four. No way Victory or any other brand can come close to that.

As to the warranty provider, call your local Polaris dealer. Assurant is now selling the "Polaristar Extended Warranty". The manufacturer still provides the OEM warranty, but doesn't offer one further.
gb -tg  January 28, 2011 02:34 PM
where are the numbers to back up your claims? show us where you get those facts? victory is one of the best built and most reliable bikes out there. check out jdpowers. am sure you can back it up right? you sound just like my buddy from milwankee. i'll be waiting for those facts but i doubt you can produce them.
TG -Polaris reliability  January 28, 2011 12:25 PM
I can't believe I forgot to mention this. Polaris doesn't even offer an extended warranty on any of their products anymore. They farmed it out to a third party effective 01/2011. I feel bad for Assurant, I don't know if they can afford Polaris claims.
TG -Answers?  January 28, 2011 11:42 AM
Units sold does not include parts/etc - that's serialized equipment only (bikes, atvs, etc.).

Those numbers are encouraging. It's great to see growth. That said, in my market, the Victory dealer is upset with the brand as they still need to offload 2006, 07, 08, and of course 09-10 bikes. Maybe the market is enough stronger in other areas, but I wouldn't say Victory and their dealers are "in the clear" or "prosperous" right now. Furthermore (though the article does state that this is the 5th consecutive quarter of growth) Q4 2009 was historically terrible, growth over that means nothing. 110% of 10 is only 11, if you know what I mean.

The comment about the disparity between HD sales figures and Victory is accurate. The top 4 bikes registered new are HD models, have been for years. Why I can't comprehend, but MIC confirms it every quarter. HD's financial problems don't seem to stem from their product as much as their consumer financing; although if their consumer financing wasn't as lenient (buying bad loans) they may have a problem selling the product - we will never know.

The only two markets Polaris does excessively well with in my area is sleds and side by sides. Good news about the side by sides is that a dealer can make money on them. Sleds, well I've never heard of a sled dealer making money on them around here.
Dan K -Reading the #'s  January 28, 2011 07:32 AM
Some people here are siting actual sales #'s on these Q4 reports but I don't see where Polaris actually states the # of vehicles sold on this article. And on the H-D report it states the # of units "shipped" but not how many were actually sold. And is "unit" exclusive to motorcycles or does that include parts and merchandise. I could be missing something here but does anyone know?
Mike in WV -Facts are facts  January 28, 2011 06:18 AM
Knew it couldn't be long before the pseudo-biker clowns like Mickey Mike would be on here disputing the quarterly reports. You're right Mitch...argueing with the like of the Milwaukee inbred moron is like going to battle with an unarmed enemy. However, Like GB pointed out, it is hard to resist. It's kinda like watching Springer...you see those idiots and all you want to do is yell at them...same thing with that spawn of a barfly Milwaukee Mike.

Zippy...buddy...you still equate quantity with quality. MacDonalds sells more hamburgers in the US (and worldwide)than anyone else, but do you really think they have the best burgers? HD's are about as exclusive as a BigMac. Everyone has probably had one at some point, but not the best choice.

Victory's growth over the last 10 years has been steady and strong. Their financial status is healthy and that says a lot in this economy. No one is realistically expecting Victory to grow to HD's size...I mean come on...there's like a 90 year difference there. Given that, you can expect to see more dealerships developing (slowly) across the country. Sure a few dealerships have closed, but many of them were multi-brand dealerships and the Vics are a pricier bike than most of the imports. Most of the exclusive Victory dealerships are doing very well.

Personally, I don't want to see HD go down in flames...to the contrary, I would like to see them become competitive again in the 3P's. Power, performance and price! I don't mind all those Hardly's out there because they just make my bike look that more awesome. At bike rallies, my bike draws way more attention than any of the HD's. Why, because it's unique and looks like a million bucks. Noones going to look at 3 identicle Utra Classics sitting sit by side...seen one, you've seen them all...unless of course you have a nice custom paint. I love paint and will always give kudos to the owner, no matter what make of bike it is.

Congrats again Victory!
milwaukee mike -polaris report  January 28, 2011 05:35 AM
In the words of Mark Twain, "Lies, Damn Lies, and Statisics".
T he truth is victory dealers are in trouble, with soo many closing their doors and others with two and three year old models on the floor and in storage.
Zippy -wow, 20,000 bikes in one year  January 28, 2011 04:28 AM
Almost as many as HD sells in a month...almost.
GB -Mitch  January 27, 2011 08:20 PM
you're absolutley right. i can't let someone like him drag me down to his level and beat me with expierence. hard to resist sometimes tho.
Mitch -GB - Feeding the Trolls  January 27, 2011 07:01 PM
With all due respect GB sometimes I think the only persons that care deeply what Milwaukee Mike thinks is you and Mike in WV. I may be leaving a few others out and I know you guys are passionate about what you post but I think it's fair to say Milwaukee Mike for the most part doesn't care about being right or not and isn't interested in having a back and forth discussion or even argument. He just likes to be silly to get attention from you guys and other readers on the forum. If you keep feeding the trolls they will just keep coming back.
Nikki -Hard to believe  January 27, 2011 06:15 PM
It's amazing when you think of it how far Victory has come in just a little over a decade. Can't wait to see what new stuff they come out with in the future. Would really like to see a mid-sized entry level class cruiser someday.
GB -where is me-wank-ee mike?  January 27, 2011 06:05 PM
he should be here to tell us all how Victory isn't a real American motorcycle and that people who ride them are not real bikers....his mom must of grounded him from the pc.
Ted -great #'s  January 27, 2011 03:51 PM
Mitch -Everybody wins  January 27, 2011 03:45 PM
I know there will be alot of back and forth on this but I am encouraged to see both American companies making decent recoveries in these hard times for the industry. I hope the American market will continue to recover and with continued competition even expand into sport & dirt bikes as well.
Istvan Jambor -President  January 27, 2011 03:27 PM
Harley, this is a long article. And detailed. I might use some of the info for my class at school if you do not mind.

Something else that relates here:

I think I found a way to increase super-bike sales and their related parts and services for years to come. But I need a little help.

Would you laugh at me if I say that I put my head on a headrest in front of me while my chest is on a flat lexan plate hidden in my motorcycle vest?
topcat2002 -wot a crock of sh**  January 27, 2011 01:29 PM
I've had 11 H/D oil leaks corrosion price, I,ve had 3 victory's no problems it seams strange you no vics in r always in the shop???
SonnyJ -Ohio blues  January 27, 2011 01:04 PM
Dealers here can't seem to keep the new ones out of the shop. It seems that the go from the show room, to the street, and back to the dealer to get fixed more often then new Harley's. Who ever thought that would be possible?
Jay -Way to go  January 27, 2011 11:50 AM
It's nice to see an American company do well. Maybe the American people are figuring out the way to fix the economy is to just buy American. When you buy American It creates jobs in this country. People make money instead of getting it for free.
Mike in WV -A bigger piece of the pie  January 27, 2011 11:48 AM
I love hearing that Victory and Parent Co Polaris are enjoying a healthy growth. That's what happens when you don't mass produce and you focus on innovation and product quality. Not all the bike manufacturerers can say that can they? As market shares steadily increase, someone else's share has to decrease somewhere. Overall sales were down in a sluggish economy, yet Victory showed record sales. Outstanding!! That's what share holders want to hear...maybe some HD share holders would like to buy some Polaris stock??? lol Why not...it's a good investment!

Congrats Victory and Polaris...keep up the great work!
Tom Brooks -Good News  January 27, 2011 11:23 AM
I have my bucks put aside for a new High-Ball! Good job Victory, you are industry's new leader. Keep it rolling!!!