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Triumph Plans Six New Models by 2012

Wednesday, February 24, 2010
Triumph Motorcycles announced six limited edition 2010 models at its recent U.S. Dealer Conference. Included are two versions of its Thunderbird cruiser, including the Thunderbird SE and Thunderbird 1700 – the former featuring
2010 Thunderbird 1700. Gets ABS standard to go along with its engine upgrade. 2010 Triumph Thunder SE - a touring version of the T-Bird.
2010 Triumph Bonneville Sixty2010 Triumph Bonneville T100 Black
2010 Triumph limited/special edition motorcycles (clockwise, top left): Thunderbird 1700
($14,799), Thunderbird SE ($14,999), Bonneville T100 Black ($8599) Bonneville Sixty
($8999)
touring amenities and the latter coming with the optional big-bore kit standard (pumping displacement up to 1700cc).

Two special editions each for Triumph's Modern Classics and Urban Sport lines are also planned. The Bonneville Sixty is a commemorative edition of the 1960 Bonneville, priced at $8999, of which only 100 will be shipped to North America. The Bonneville T100 Black, as the name suggests, is a blacked out version of the T100, which sports a more retro style than the standard Bonnie, most notably via its wire-spoked wheels.

The Urban Sport line gets a Speed Triple SE, sporting Tornado Red paint and white center stripe, as well as seat cowl and flyscreen ($11,299). The new SE’s are rounded out by the Daytona 675 SE, with white bodywork and blue chassis, along with carbon fiber trim and new graphics overlay ($10,299).

2010 Triumph Speed Triple SE
Triumph's sportier 2010 SE editions include the Speed Triple SE ($11,299) and Daytona 675 SE ($11,299).
2010 Triumph Daytona 675 SE
While the addition of more special edition “SE” models continues a trend by the British marque, the boys at Hinckley have plans beyond modest SE tweaks (and higher MSRPs) to existing models. The press release, which also announces the looming sale of Triumph’s 100,000th motorcycle in the 15 years since returning to North America, gives hard numbers for a planned lineup expansion saying:

“Triumph currently offers 16 different models in three motorcycle families: Cruiser, Urban Sport and Modern Classic. That will grow to 23 models across seven motorcycle families by the end of 2012 and include categories where Triumph does not currently compete.”

What could those new categories include? A mid-displacement complement to the Tiger has long been rumored, even coming with a name – the Tiger Cub. The British marque is also notoriously bereft of a literbike to match its popular Daytona 675 supersport.

Triumph Motorcycles North America CEO Mark Kennedy says in the release: “Triumph has methodically grown our model range and dealer network over the past 15 years, and we have even more great things in store for customers in the coming years.” Kennedy continues, “Triumph has maintained our commitment to new product development, so customers will continue to see great new products that push the envelope in terms of styling, performance and reliability. The next few years are going to be a lot of fun, and we’re really looking forward to the journey.”

The latest news of planned model expansion comes on the heels of the marque's announcement that Triumph expanded market share during 2009. The release of key new models could further bolster Triumph’s market share, as there is speculation the massive downturn of 2009 could reverberate into a dearth of new product launches from many manufacturers.

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Comments
Stangs   October 7, 2011 05:53 PM
One more for SPENCER!

Forgot to mention when I was at the dealer the guy said that they are talking about bringing back the Triumph Trophy possibly for 2013. It will be shaft driven and would be made to compete with the Concourse, FJR, ST, etc.
Stangs   October 7, 2011 05:41 PM
SPENCER (This message for you)

Hey Spencer after reading your comment, I had to respond...

I was also bumbed when I first heard that the Sprint ST wasn't going to be offered in the US any longer; only Europe. Then I went to my local Triumph Dealership to compare the two bikes. I talked to the guy there that I bought my last bike from (Ninja ZX6-R). He was basically telling me the difference between the ST & the GT. At first I wasn't sure I liked the looks as much as the ST, because I LOVE the triple exhaust out the back. Anyway, he said with the GT, there's a few more horsepower added. The seat doesn't get warm, because the exhuast is now back on the side (I believe that's why they put it back there again). There's no brackets sticking out when you have the luggage off the bike. The luggage is now large enough to hold full faced helmets. On the ST the seat doesn't come off with a key; you have to unscrew it/unbolt it. The GT has a key like most bikes do to take the seat off. Also ABS is standard (if that's what you want). I know I do. I was reading an article about bike accidents and it was much lower, believe it or not, when the bike has ABS. He also said they changed the seat so it's more comfortable for the driver & rider. They made it a little wider and also redesigned it so the rider doesn't slide into you when braking so much. When I was looking at the ST's on Ebay, I found that when people wanted to change the exhuast to aftermarket. It then has 3 goofy looking circular holes coming out the back. I haven't seen one that looked as good as the factory pipes. At least with the GT, you can just bolt an aftermarket exhaust and it will still look awesome!

Also, think of it this way. If you keep looking on Ebay, there's still a few ST's sitting at the dealerships that haven't sold yet. So you'll be able to still buy one that is totally brand new, with a full warranty. One more thing... If you do want to trunk or topbox. You'll notice it looks a little better on a GT. On the ST, it looks really goofy I think. Like it sticks way up in the air and takes away from the looks of the bike. Not sure I'll get that for the GT or not. I'm thinking I'll just get a Corbin circular backrest. Those look nice on the sportbikes/sport touring bikes.

Hope this helped you out a little...

I've also been a Kawasaki fan and then when they started getting away from the graphics, I started looking at the Triumphs. I was going back and forth whether to buy a Concours14 or a Sprint ST/GT and I have to agree with you. The Concours is just a bit too big. The Sprint seems like it's the perfect size for sport riding!

Sincerely,
Steven
Spencer -No Sprint ST for the USA?!?!?!  June 14, 2010 04:09 PM
I am glad they are developing new bikes but they also decided to take the bike I was planning on buying in the near future off the US market. According to my local store no new Sprint ST for the USA, only the Sprint GT. I liked the idea of the Sprint ST better, a tad more sporty and yet able to tacke touring as well. While I will probably consider the GT I also guess I will have to look back into the FJR, which was a bit bigger than I want and more money. BMW isnt an option, too expensive, and the Concorse is too big luxo looking for me.
Mark -new bike  June 10, 2010 02:20 PM
I'm still waiting for a new tiger with a little more serious off road intentions. Stroke a 675 engine and add the necessary water proofing ect and a big gas tank and long travel suspension factory bags gps mount dirty fuel circut and they could have a serious contender .
Spots -Tiger Cub  May 18, 2010 05:35 PM
A Tiger 675 could be a fun toy alongside the Tiger 1050. A little lighter, a little narrower, and a little more opportunity to have a heavy right wrist before the fun police come knocking.

I'd hit it.
Frank Popovich -mr.  May 12, 2010 02:19 PM
You need to creat a GOOD single like the old BSA with the option ,(shifter on the right side),with all the lattest technology.

Love triumph!! Frank
Ryan -too late triumph  May 12, 2010 10:24 AM
I love my 99 daytona but BMW is getting my $$ for an s1000rr. I want a new daytona but you took too long.
Tyler -Fingers crossed  May 1, 2010 06:10 PM
Here's hoping they come out with some dirtbikes!
Steve -more motor options ?  April 28, 2010 08:19 AM
I'd love to have the option of having a 360deg firing order on the Thunderbird 1700. As I understand it this would only require a 360deg crank and new computer tune mapping and would give about 10%-15% more HP (based on the difference between the Bonneville & America). I do not want mine to sound like a Harley - I would much rather have ~ 120HP & 115lb-ft. This would make a great platform for a bagger and fairing equipped tourer for those who are so inclined (e.g. American market). My preference would be a sport-tourer on this platform. It would also be interesting to see a standard based on the parallel triple; something akin to the Trident.
Superlight -WSBK Rules  April 22, 2010 05:11 PM
Dano, you just don't get it, do you? If a twin (or triple) is to race against 4-cylinder bikes, the displacements must be enlarged to even up the power production. Why? because a twin will not rev as high as a triple which will not rev as high as a four and RPMs = HP. Ducati is not a "crybaby" as you suggest - they just understand the laws of physics as applied to engines.
VinceXB -SBK... PLEASE!  April 12, 2010 09:48 AM
Come on, Triumph! Give us a 1000cc superbike! Give us something to root for in WSBK and AMA SBK! Take a shot at knocking off the Japanese metrics and Ducati. That's what we're all really waiting for.
Dano -1100 triples  April 10, 2010 05:14 AM
even if they make a 1100cc triple, they could not race it in world superbike, as the homologation for triples in WSB is still only 1000cc for triples, unless your DUCATI and you cry like a little baby saying you wont race unless they can raise the cc limit on their twins, at which point they will raise it, Triumph having not been in it, does not have any leverage, It would seem clear that they would get the extra 100cc advantage over the I4's but apparently WSB officials do not see it that way?
triumph -upgrades  March 28, 2010 05:10 PM
one thing that people either don't know or forget is that the twins are choked to death from the factory. it doesn't take much to make one of these little twins lay waste to hd's that are twice the displacement and cost twice as much. then you can feed into that whole triumph vs. harley thing...lol..
Harry the Horse -New Models?  March 27, 2010 12:20 AM
Triumph are masters of decoration disguised as new models. The only new model I can see is the Thunderbird and what a lovely bike it is!
Tai -Bonneville Sixty  March 15, 2010 01:09 PM
More HP and torque to go along with that great paint job please. 865cc and only 67HP and 51lb/ft of torque? Need at least 20% more. That would be a SE.
Mcguire -sewer rat  March 3, 2010 03:11 PM
I wonder if Triumph will ever re-enter dual purpose single catagory like they had in the 60s. Then they were the only 4 stroke around after AJS Matchless, Norton and BSA faded. I used to see them at enduros a lot.
bakwheeltango -a next gen speed triple  March 2, 2010 11:26 AM
I want one. Lighter and more power! with all the bells and whistles. and make it a no competition scenario within the hooligan streetfighter category once again!
Neil -Modern Classic Triple  February 28, 2010 09:49 AM
..would buy one in a heartbeat
Kyy -and of course the v-4 of aprilia :)  February 25, 2010 08:58 PM
forgot to add that one :P
Kyy -Hell Yea, Tim  February 25, 2010 08:56 PM
I wanna see a 1100 triple to compete with the 1000 i-4s and the 1200 twins XDDD AND they could update the speed triple while they're at it with the new frame and engine from the Daytona 1100 ;)
MCUSA -Price Edits  February 25, 2010 05:10 PM
Donkeyman, you're absolutely right. Price corrections updated to text. Speed Triple SE $11,299 and Daytona 675 SE $10,299
Roadrunner13 -Triumph Rider  February 25, 2010 02:46 PM
I have over a 120,000 miles on my 99 trophy and would love to see a new one. The Spirt ST is to much sport. Are you planning on a new Trophy any time soon? I like what you have done to the new Thruxton but it is the same mods I did to my 04 in 05. What took so long? I bought the bonny top top clamp and added drag bars years before you thought of it. I like most of what I see. But the old T-birds were better.
Donkeyman -That's gotta be the wrong price on the Triple  February 25, 2010 02:20 PM
$8599.00? I doubt it. More likely $11599.00
Tim -Triumph  February 25, 2010 08:32 AM
Triumph, make a 1100 Daytona Superbike and it will sell! My money is waiting.
samxrl -more bikes, more money?  February 25, 2010 06:58 AM
As a past Speed Triple owner I can attest to the sweet sound and performance a "trumpet" can posses. The new models are well thought out tweaks of existing models (Triumph actually listens to its customers' feedback). That said, the biggest complaint buyers have is the continual increase in purchase prices. It's no wonder C-list and E*#Y are selling used bikes on their sites on a regular basis. As much as I'd like a new trumpet, extending a payment plan to bring the monthly cost down and paying over a longer time just isn't worth the higher costs and bike depreciation! My 650L is safe for now....