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Royal Enfield Sets New Sales Records in 2011

Wednesday, October 12, 2011
Royal Enfields Classic Chrome 500  with its shiny exterior  seems a natural fit for the American market.
Royal Enfield has enjoyed record sales in 2011, including a 50% increase in the United States.
Royal Enfield Motors, manufacturer of the iconic Bullet motorcycle line and the world's oldest motorcycle brand, announced the company has reached record sales levels for 2011.

At mid-year, Royal Enfield had sold more than 42,000 units world-wide YTD (an increase of over 40%) and was already on track to meet its aggressive 2011 goal of 70,000 units worldwide. Now, as international distributors report sales for the third quarter, the brand has already surpassed its sales totals of 2010. In the United States, where the brand is distributed exclusively by Classic Motorworks, sales have risen more than 50%, making it one of the brand's strongest growth markets.

“The growth of Royal Enfield world-wide is very exciting but growth in sales in America of 50%... that's amazing,” said Ron Greene, Vice President of Sales at Royal Enfield USA. “Obviously we're thrilled with the growth but it shouldn't be surprising. The bikes speak for themselves. Once people try an Enfield they are hooked on a unique riding experience and that experience is reflected in the numbers.”

Sales of Royal Enfield’s Bullet line have continued to grow in spite of global economic conditions. Earlier this year, Royal Enfield announced the construction of a new manufacturing plant in India to help meet unprecedented world-wide demand for its classic motorcycles.

“This is an exciting time for the Royal Enfield line,” said Greene. “New customers are gravitating toward these bikes all the time and our dealers have done a great job of helping them discover what a Bullet is all about.”

About Royal Enfield USA
Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors, founded in Redditch, England in 1901 and manufactured and headquartered in Chennai, India since 1955. More information is available online at www.royalenfieldusa.com.

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