Following excellent sales results from its Beijing and Shanghai stores, Benelli Q.J. has decided to accelerate plans and open a third store in JiNan, the capital of Shandong province.
Motorcycles sales in China are growing rapidly, especially those with strong Italian characteristics; which means style, elegance and performance, just like Benelli.
"An incredible heritage and great ambition for the future"; that's the image Benelli wants to portray, not only in Europe, but also in emerging markets for high performance sports motorcycles like China, where the market could grow much more than the expected.
The new store opening ceremony was attended by important dignitaries from Shandong province, representatives of the local automotive association, the national press and Benelli Q.J.
During the ceremony the director for the Benelli operation in China Pan Yongzhong explained that new Chinese consumers are very keen to purchase products with an Italian origin, especially products such as large capacity motorcycles.
The JiNan store aims to achieve excellent sales results just like the other flagship stores in Beijing and Shanghai. Benelli Q.J. plans to open another four flagship stores in China within the next 12 months.
