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2013 Johnny Pag Motorcycles First Look

Friday, October 19, 2012
Johnny Pag Malibu 320IJohnny Pag 320IJohnny Pag Malibu 600I
Johnny Pag introduces the company's 2013 line of motorcycles, including its first mid-displacement cruiser.
With gas prices hovering at $4-a-gallon, the sale of small displacement motorcycles aims to receive a shot in the arm. Bad part is, unless you’re hustling around on the Ninja 250R or Honda CBR250R, then styling options for those preferring a low displacement cruiser-style motorcycle is limited. This potentially could play into the hands of Johnny Pag Motorcycles whose 2013 lineup includes two 320cc models, the 2013 Malibu 320I and 2013 Ventura 320I, in addition to a larger 600cc version of the Malibu. The company, founded in 2009, is headquartered in Southern California where the bikes are designed while assembly is done in China. The company has been working the last year working on getting dealers bikes and receiving EPA approval. The Malibu models are currently undergoing CARB scrutinization in California.

According to JPM’s Virginia distributor, they recently rode a couple of 2013 Johnny Pag motorcycles from Virginia to Sturgis where feedback from the Sturgis crowd was positive for the most part. We can see the bar-hopper look of the 2013 Ventura 320I appealing to the Sturgis demographic with its raised bars, raked front end, peanut-style gas tank and dropped seat. In between its 21-inch tall front hoop and 18-inch rear sits a 320cc liquid-cooled engine with electronic fuel injection. A 24-inch seat height and claimed 408 pound curb weight are attractive features for smaller or beginning riders. Though the tank on the Ventura 320I only holds 2.1 gallons, the motorcycle gets a claimed 68 mpg from its 22 horsepower Single.

On the 2013 Malibu 320I, they dropped the high bars for a one-piece pullback handlebar and put on a more traditional 4.75-gallon gas tank. The Softail-styled motorcycle sources the same liquid-cooled, four-stroke engine as the Ventura 320I and likewise runs equal dimension tires front and back. The Malibu 320I does have an inch-longer wheelbase as its rake has been kicked out to 38 degrees, three more than the 35 degree angle on the Ventura. It also has dual adjustable rear shocks whereas the Ventura 320I appears to be a rigid. Braking duties are the task of dual front discs with twin-piston calipers for both 320I models. The 2013 Johnny Pag Malibu 320I and 2013 Ventura 320I each list for $5199, an interesting price point considering the long-standing Honda Rebel sold for a grand cheaper last year. JPM does back all of its models with a one-year manufacturer warranty.

In the looks department, the 2013 Malibu 600I is a carbon-copy of its lower displacement brother, down to the 4.75-gallon tank. Its 600cc engine is also a liquid-cooled Single mounted in between tubular stainless frame rails. Surprisingly, both its front and back fenders are made of steel, too. Forward controls and bars within easy reach above the tank should leave riders comfortably upright with room to stretch their legs. So far, no price is listed for the new 600cc Johnny Pag cruiser.

Popular accessories like handlebars and exhaust are among the offerings in the JPM accessory catalog. The Johnny Pag MC website says the company has stocked up replacement parts for all its models in warehouse when it comes time for servicing. Besides working to develop a dealer network domestically, the company is also looking to shop its bikes internationally and have listed the Motorcycle Show Brazil 2012 (Nov. 6 – 11) EICMA in Milan (Nov. 13 -18) as potential avenues to explore.
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pmsports   November 23, 2014 12:13 PM
these bikes are a total disaster We try to be a dealer ,thanks god we kick them out .out of 5 new bikes in the crate 4 where bad. rust,bad fuel pumps, bad injectors a total nightmare. the worst part is they do not back their product at all Kevin and Steve are armatures and very disorganized..
crash2673   August 3, 2014 10:41 AM
What kind of engine is on a Johnny pag 2006 spider 250 cc, I need work done to it and need to know who can work on them, what dealer.
Baxterblue   February 10, 2014 11:44 AM
Did I miss someting. They keep talking about a single cylinder engine. From what I seen at a show it appeared to be a twin? Two injectors?
badbiker   December 16, 2013 08:17 PM
I agree with Chaz60,
badbiker   December 16, 2013 08:00 PM
You have been caught out Johnny Pag, Your Malibu is a copy of the Spyder, you took that and copied straight out and made a few changes. Your so called factory is Jonway who copied regal raptors 320 engine, unfortunately when they copied RR engine they copied the early model non-counter balance motor. You don't own that engine as well you don't have your own factory, you have a small office inside Jonway and Jonway builds your bikes, who also is in charge the production I heard you don't have a 600cc engine in production nor available, the 600cc Malibu built for the Milan show was unusable and unqualified and every item was poor quality. The person that you built that bike for requested a refund and you have ignored him and to this date no payment. Having said this all, you also burnt your other distributors that had paid you for motorcycles. Also it has come to our attention Johnny Pag motorcycles filed chapter 7, then reopened a new company called Johnny Pag motorco. Same owners as your name is listed on the file I ask you not to lie to the readers, your bike is fully built in China, you are not a designer nor have qualification in industrial design, your current bikes, falcon, RX, and that other cruiser is the work of pure Chinese design, the plastics on the falcon is purchase from a trading company and is available to any manufacture in china, how can 3 other factories build the same bike with different engines if you build these bikes... You should be a shamed. If you had not lied our opinion would be different towards Chinese bikes,
lynskyrd   November 6, 2013 07:28 PM
@Chaz60 and all the other flag wavers: I own 3 Harleys - I love them, wrench them and RIDE them. Would you care to guess the percentage of parts that are on those "American" motorcycles.... are actually Made in USA? --- MAYBE half- and that's a stretch. Yes- the bikes are assembled on American soil; that's a good thing. The not so good thing-- I'll never buy a new Harley again. More and more parts on Harleys are made in Taiwan, China, Japan. I don't have a problem with it except- don't lay on me the "Buy American" marketing bullshit and then turn around and outsource to the far east. If you're going to do that, then drop your prices. Over the counter parts at your local Harley dealer- I challenge you to find anything "Made In USA" from those 'boutique" sales. I'm not talking just the Village People chaps- I'm talking drive belts, carbs, gaskets, clutch plates, stators- you know... parts- parts that are going on that so called "American" motorcycle. BTW... Harley also just finished building a factory in India; they say it's to sell the bikes "over there"- we'll see. One more thing... I have pictures of all the parts on my bikes that have the "Made in China, Made in Taiwan, Made in Japan" stickers- in fact- it's a challenge to find "Made in USA" stickers- and it's sad.
Chaz60   August 6, 2013 01:55 PM
@JohnnyPag. I am calling you out on this one. You are not telling the truth, These bikes are neither designed nor built in the USA. They are 100% Chinese, including the design. You are lying when you say you design them. All you do is choose the ones they want to import and have your name attached to the gas tank etc. You have nothing to do with the design, to so you do is an outright lie. These bikes are also available with other badges on the such as, AJS, Jawa, Leonart, Regal and quite a few other names I can't think of right now. They are available from 125cc up to 300cc using this frame and also a naked sport bike/Street fighter style frame, for example the AJS NAC. All that said, they are nice bikes, but to try to pretend you have something to do with the design is pure BS. So what did you design the AJS, Jawa, Leonart, Regal Raptor and on and on and on. All of which look and are exactly the same, apart from the name on the tank? You are a liar, plain and simple.
1Scrabbler   January 20, 2013 08:11 PM
This article makes no sense. Johnny Pag has been making motorcycles for a lot longer than 2009....I think there's models dating back to some 250's built in '03. From what I understand, they sold off their parts division to a company out of Virginia a couple of years back and maybe reorganized (we couldn't reach ANYONE at the corporate office via email or the numbers on their website), but they've been around a while. I own a PINK 2008 Spyder Johnny Pag Chopper that I bought of Craigs List that had only 57 miles on it. I have outgrown the 300 cc engine, but still love the bike. I'd love to see if we can upgrade the engine to a more robust system that's designed to go further/hold up better for real cruising, but have been told it can't handle the weight of an 88 cu motor (smallest Harley motor). I've seen a YouTube video of a guy who's upgraded a few J-Pags to Honda 650's and 750 engines, which seems more like the way to go, although my husband, who works on Harleys, said the hollow tube frame wasn't strong enough to handle even those engines. As far as the MSRP, no, I would NOT pay $4 or $5K for one of these bikes. But having bought mine used and with a husband who has the patience and know-how to tinker with mine, I've gotten my money's worth out of it. I'm sure when I sell it, I'll get more out of it than I paid. Because it's pink and a chopper, when I pull up in a crowd, my bike gets more attention than all of the $30K Harleys that I ride with no matter how loud they make their pipes! I regularly get asked if people can get their picture of either themselves, their girlfriend, or their baby girls on my bike. (;-)
shaunv   January 8, 2013 09:24 PM
if you don't like where there made start your own company any were you want i'm with digimm at 5,0000 it opens up the door for a lot of people to get a custom chopper I plan on getting one if they ever get past carb shaun
JohnnyPag   January 8, 2013 12:24 PM
Hello everyone, first i want to thank all of you for your kind words...those that had them. Lets talk about the USA. Bringing the production to the USA is a goal that we are working towards. Its not all about labour rates that jacks up the end user price. Its the cost of the facilities in which the products are made, the cost of the inland transportation and also the government incentives that China offers their private companies play a big part in the cost being so low on product from China. When people say "Id pay the extra money if it was made in the USA", you should ask youself exactly how true that is for the general population. Also understand that my company exports products all around the world... and the consumers in argintina for example could care less where the product is made. They would not pay extra for products made in the USA. Making a good quality product with exceptional value is all any consumer wants these days, including myself. MY products, that were entirely designed by myself are absolutely the best motorcycles being assembled in China. I have been producing parts there for over 10 years, and have been to every large manufacturer in China, and a handful in Japan and Korea... I know this stuff. some of you are right, some prodcuts from China are garbage.. but not all. Apple is really a great example, the point is not moot just because you are the only person on the planet that doesnt have an apple product. The product that apple produces is absolutely outstanding and its made in China. My team creates and supports one of the best product coming out of China, period. Dont be fooled, some of the parts on my products are the exact parts you can find on high end custom bikes and other production motorcycles. The wheels alone would set you back a thousand bucks, not to mention the stainless steel exhaust, handle bars, the billet foot controls and triple trees, or the seamless tubing, for starters. At the end of the day, I agree with most of you. It would be a great thing to be manufacturing and assembling my products in the USA.. I have grown up and been around harleys my entire life. I am proud to be an American and would be proud to bring the production here to the USA. But the reality is that it is going to be very difficult to do that with all the red tape around doing business here. Its just too expensive.. and the labour really isnt the problem, its everything else. And Chaz60 - FYI, i designed every model that lifeng group co produces... This is pretty much common knowlege in that small circle. I have stopped working with that facility since 2011 and now i have my own facility where I produce my prodcuts exclusively for my company. If any one has any relevant questions, or constructive comments, please feel free to fire away. Johnny
Chaz60   December 26, 2012 12:21 PM
These bikes are neither deisgned nor built in the USA. They are 100% Chinese, including the design. Johnny Pag is lying to when they say they design them. All they do is choose the ones they want to import and have their names attached to the gas them. has nothing to do wit the design, to so they do is an our right lie. These bikes are also available with other badges on the such as, AJS, Jawa, Leonart, Regal and quite a few other names I can't think of right now. They are available from 125cc up to 300cc using this frame and also a naked sport bike/Street fighter style frame. They are made by LIFENG GROUP CO., LTD
tef8568   October 24, 2012 07:23 PM
It is also totally irrelevant if some of the parts are sourced from / made in Japan or other countries if the final end user product (the motorcycle) is assembled in China as the article states. This company could source all parts from the USA but still chose to assemble the bikes in China instead. I still say that they have my blessing to go broke and end up in the unemployment office getting denied and have to fend for themselves like the unemployed Americans they shafted by not building the bikes here as they could have chosen to begin with.
tef8568   October 23, 2012 08:46 AM
The article states that "The company, founded in 2009, is headquartered in Southern California where the bikes are designed while assembly is done in China." IF what you said is true / correct, then the article failed to note that. Regardless though, the vast majority of motorcycle assembly and repair technicians / mechanics are not union as they work for / in individual dealerships; be it privately owned custom ones or mass market brand ones; so the union issues of high labor rates and dragging the price up due to that are not valid as there is no union for assembly of motorcycles. many auto manufacturers have their cars built and assembled at union plants right here in the USA giving very good jobs to Americans like we need. Perhaps this new motorcycle company could get with that program instead and see what happens ? As for boycotting Apple and other consumer electronics companies; neither me nor my wife have any Apple products; so for us, the issue is moot. Overall though, I worked at Cary Audio and assembled and did QC on their products and they are American designed and made like many other high end companies. An item may and usually cost more to be American built / assembled, but, to me, (personally) that is well worth it in the long run for a variety of reasons / benefits that encompass more than saving money.
Piglet2010   October 21, 2012 11:27 PM
$5,200 MSRP? That is only $200 less than the Suzuki Boulevard S40, which has to be a better bike in almost all respects if one wants a small cruiser.
digimm   October 21, 2012 04:40 PM
I don't agree. First of all the bikes are not 100% China Made - they have parts from Japan which are much more reliable than American or Chinese all together. Secondly, I wouldn't want to pay twice the price for an identical bike only because it was assembled in the US. I agree that Americans would love to have these jobs, but at the same time they require much higher pay and then create labor unions that constantly drag the price up. Why do I have to pay for all that from my pocket? I am really happy that I can get such a bike for under $4,500. One more example - IPhone is made in China and designed in California. Similar to Johnny Pag? Is the quality lower than American? Have you ever seen an american phone of such quality? Why shouldn't people start from boycotting Apple then?
Anarocker   October 20, 2012 12:08 AM
Yeah Harley! Stop making overpriced antiques for twats in bandanas! Make a real bike we can afford for those of us with real jobs to ride to, not just the shaved-head weekend azzhats and meth dealers. Sell them at Wal-Mart where I proudly know all my purchases are American made FTW!!!
spokes   October 19, 2012 02:47 PM
Well said tef8568, I couldn't agree more.
tef8568   October 19, 2012 02:04 PM
Oh, and another thing ... apparently they held a spiritual communion to consult with the late Henry Ford for his breadth of ideas and generosity on offering such a wide range of colors. In his own words, You can have any color you like; as long as it's black." This is pathetic at best. Not to mention that this company is not well established with the parts and dealership networks for when their products need to be repaired or have parts replaced; which will happen as it does with anything. Then again, with the Chinese building the bikes to this company's designs, the designs or intellectual property of the designs will be stolen and replicated in a "highly similar looking and functioning variant" under some "American" sounding name like, oh, I don't know ... Harrey Davisun. This company should be penalized by our government for selling our jobs to another country. I would rather pay more for an American made product than thousands less for the same thing made in China or elsewhere. We need to take care of our own first, and let the other countries figure out there own problems while we get our act together again like it actually used to be.
tef8568   October 19, 2012 01:54 PM
Here is a great idea that went wrong the moment the company voluntarily chose to have all of the assembly done in China. While the Chinese may offer lower rates for their work due to the low wages they pay their people, the people right here in our own country would love to have those jobs (at fair and appropriate to skill and experience and education level pay rates) that would give Americans work instead of yet one more company offering a HD wannabe that is made in China (or anywhere else) that robs us of legitimate manufacturing jobs that could help feed our families and pay our bills while keeping a decent home over our heads with food in our bellies. But, no, choose the cheap labor rates to keep costs down instead of value engineering the items to begin with. This is the kind of company that should be boycotted and driven out of business. They offer garbage that is made in a far off land for cheap labor costs and knowingly and deliberately screw the very same people they intend to sell their junk to for a "fair" profit. I hope they go bankrupt within the next 30 days.