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Big Dog Motorcycles Introduces 2010 Chopper

Monday, February 22, 2010
Big Dog Motorcycles introduced its lowest-priced bike to date at the recent Indianapolis Dealer Expo. With the 2010 Big Dog Chopper, the Wichita-based manufacturer gets back to basics, building a chopper reminiscent of the bikes upon which the company earned its reputation. Based on its popular chopper-style platform, the newest Big Dog lists in the $21,000 range and is scheduled for production in May, 2010.
2010 Big dog Chopper
Big Dog Motorcycles realizes in order to stay in the game, price points had to come down. Introducing the 2010 Big Dog Chopper, it's lowest-priced offering to date.
“We are excited to participate in this price range with an uncompromised motorcycle of this caliber,” said Sheldon Coleman, founder and CEO of Big Dog Motorcycles. “The new Big Dog Chopper is loaded with high-quality components and performance specifications, and will appeal to a wide range of riders. Our dealers are very enthusiastic about this strategy.”

The 2010 Big Dog Chopper will be powered by a 111 cubic-inch S&S engine mated to a Baker six speed transmission. In true BDM form it will be long in front, with a 42 degree rake, and stout out back courtesy of its 250mm rear tire. The rear will also feature new suspension. The Chopper will still have plenty of high-end appeal with chrome handlebar and forward foot controls, sharp-looking machined aluminum wheels, and a new handlebar array. Initial photos show the Big Dog Chopper with a monochromatic paint scheme on the frame, swingarm, oil and gas tanks and fenders.
“The new Chopper is agile to ride, lightning-quick off the line and will come from the factory with Big Dog’s legendary bike-show paint and a wide selection of custom graphics. With acceleration from 0 - 60 in 3.9 seconds and 42 mpg, this bike is amazing,” continued Coleman.
Big Dog’s 2009 Coyote was the company’s previous lowest priced offering at $23,900. But the current recession has hit the factory-custom production houses hard and BDM realizes price points have to come down in order to survive. Big Dog, who has been the leader of this market segment with more than 25,000 motorcycles sold over the last 15 years, recently hired the investment banking firm of William Blair & Company to help the company merge, partner or sale. In the meantime, it hopes to secure a few sales by rolling over its 2009 lineup of five Pro-Street motorcycles and two chopper style bikes in addition to introducing its new base Chopper motorcycle.

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cotton -dr. of power  August 20, 2010 11:16 AM
It's a Honda. Take it to the swap meet and see how many trophies you win. Immitation is the most sincere form of flattery. But it is still an imitation.
Ryan -fury rider  March 2, 2010 09:31 PM
if it looks like a fury maby one with the sumo-x wide tire kit, more of a rake, and higer tank. I think BD should have tried aroune a 17k price point, possibly by smaller rear tire, less rake, and more of a subtle engine like the SS98 where it would allow for lower cost and less rake would make it more of a friendly ride. People dont realise the 250 rear on the fury is an extra 4+k, the BD has a much more impressive engine, and not to mention real chrome rather than Plastichrome and chrome rims. If you would make these swaps onto the fury from the factory for more of a competative comparrison of the bikes the fury would be at about 17k maby a touch cheaper
Matt -Chopper & Fury  February 24, 2010 05:15 AM
Tim The 2010 Chopper is projected to be more around $21,000 witch is pretty competative for a a quality american made soft-tail chopper. Although I would agree that the "average" buyer is probably thinking twice these days before putting down that kind of money on a purely recreational ride. This is why I believe the Fury has a chance of being a success. Instead of using a bigger engine they decided to keep the price point within easier reach of the majority of chopper lovers that can't afford or justify spending 18-40 grand. The Fury isn't anybody's "Dream Machine" but does provide an option for those that could only dream of owning a chopper before.
Tim B -Honda Fury?  February 23, 2010 11:52 PM
If it looks like the Honda Fury at all, this looks like that the Fury should have been. This bike is nice and probably all steel. I love Hondas, but they really dropped the ball with the Fury.

But still, in this economy a $24,000 bike is not inexpensive or affordable for the average person. I'd love to know Big Dog's profit margins on their bikes. I bet it's pretty high.
Preacher -Looks like...  February 22, 2010 08:03 PM
Before all the flames start..Looks like Honda Fury...Just sayin'