2010 MV Agusta Brutale First Look

Monday, September 28, 2009
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2010 MV Agusta Brutale 990
Not a radical change visually, the Brutale still boasts many changes for 2010.
2010 MV Agusta Brutale 1090
Vibrant, bright and clear to read are all great words to describe the Brutale's display.
For 2010 MV Agusta, now under the new ownership of American cruiser giant Harley-Davidson, has released two new Brutale models – the 990R and 1090RR. And according to the Italian manufacturer “85% of the parts are new and were designed by MV Agusta.”

Both models share the same basic infrastructure – frame, bodywork, engine – most of which is new or updated in some way. In fact, no part on either of the new models is said to be interchangeable with that of previous Brutales. 

Brutale 990R

Let’s first have a look at the smaller naked streetfighter, the 2010 MV Agusta 990R. Aesthetically, one will first notice a new headlight with a more modern internal design and updated mount. Inside sits a new polyellipsoidal element, as well as a system of eight LEDs that create a light strip effect, like found on some modern luxury cars, but new for the motorcycle world. Behind this is a revised instrument cluster, designed to be fitted with personalized, interchangeable covers, which the rider can select from the available accessory line. It retains the split-dial design, with a rev counter that is said to be more precise. Two LCD screens sit next to this and have been enlarged, with an indicator showing which gear is engaged, fuel level, speed, hazards, water temperature, and the chronometer function, with memory for laps and lap-times.

2010 MV Agusta Brutale 1090
With a name like Brutale, keepin' things cool is very important.
The handlebar features a mounting system that is now flexible, designed to improve comfort and reduce vibration. This connects to a new upper triple clamp assembly with a hinged release system, allowing the bars to be removed more quickly. Sitting at either end are larger mirrors for improved visibility, while on the outside of each are new LED turn signals. But the biggest of the visual differences is the new, slimmer tail section that is now composed of pressure die-cast aluminum and features LED tail lights. Larger air ducts up front aid in additional flow to the airbox, while the radiator guards are now integrated into the bodywork for sleeker styling.

Diving into the engine, new for 2010, displacement has been increased from 982.3cc to 998cc by virtue of a 76mm x 55mm bore and stroke (79mm x 50.1mm on the old model). Crankcases are now 1.32-lbs lighter and it's fitted with a counter-balancer, sitting at the front of the engine and driven directly by the primary transmission gear, to smooth out vibrations. Tranny ratios stay the same, though the “internal gearbox command mechanism” is new. The sensor allows the engine “to optimize the injection and ignition calibrations and the position of the exhaust valve according to the demands of the individual gears.”
2010 MV Agusta Brutale 990
The new 998cc powerplant for the Brutale.

There is also a new Mitsubishi Neodymium-Iron-Boron generator (try saying that three times fast), cooled by a high pressure internal oil jet. Together with the new transmission system this contributes to saving a total of 3.52 lbs. The internal lubrication system has also been revamped, with a double rotor pump, which is smaller and lighter (by 0.75-lb), yet more efficient than the previous one. And they’re “Going Green” apparently, as the new oil filter has an “environmentally-friendly” paper element. The water pump has also been completely redesigned, and while it’s slightly lighter than the previous one, the cooling capacity is up 65% at low revs.

Delivering fuel is a new 46mm throttle body, which is operated by Marelli 5SM electronics and features built-in plugs to add optional upgrades, both software and hardware, including traction control and double EFI mapping. Spent gasses now exit via a new exhaust system, which has a choke valve operated by the injection control unit, aimed to “improve drivability and power delivery.”

2010 MV Agusta Brutale 1090
No worries about stopping with 320mm discs gripped by Brembos.
Housing the new powerplant is an equally updated chassis that is taller, lighter and more rigid. This is the result of MV opting to use a “more precise and more costly TIG welding process to make the frame stronger and more attractive.” A new swingarm extends the wheelbase and is 2.2-lbs lighter. It also features a new chain guard that wraps around for added rider protection and a forged insert for crash protection. Lighter wheels reduce rotating mass (1.5-lb front, 0.77-lb rear) and feature updated hubs and bearings.

Suspension-wise, the fork has new internals designed by CRC and produced by Marzocchi exclusively for MV Agusta. As for the chassis, front wheel trail has been increased from 101.5mm to 103.5mm, steering head angle from 24.5 degrees to 25 degrees, wheelbase from 55.51 inches to 56.61 inches and the seat height from 31.69 inches to 32.68 inches. The braking system is now made up of 310mm NHK discs gripped by Brembo radial-mount 4-piston calipers.

The Brutale 990R will be available in red or black, with silver side panels. U.S. price and availability have not yet been announced.

Brutale 1090RR
2010 MV Agusta Brutale 1090
While the 1090RR looks similar to the 990R, its got enough goodies to set it apart from its little brother.


While basically a bored-out version of the Brutale 990R, the 1090RR does feature some other small variations in additon to all the new features that its little brother gets. Starting with its appearance, the 1090RR differs by virtue of air ducts painted to match the tank and a red valve cover. The available colorways are pearl white/black and red/sliver.

It gets a new steering damper to cope with the added horsepower, which comes from a pumped up 1078cc engine and features an MV Agusta-designed slipper clutch. As for the chassis, the 1090RR gets thin-spoke forged wheels, adjustable footpegs, a dual-compression-adjustable Sachs shock and 320mm Brembo front discs with forged monobloc Brembo calipers.
2010 MV Agusta Brutale Gallery
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Comments
SportRider - MV Agusta  October 9, 2009 06:47 AM
Harley should stick to making there bar hopping bikes. The idiots that ride a Harley will not be interested in a real motorcycle with some real horsepower.
benroe - MV  October 8, 2009 07:58 AM
Harley needs to bring the MV line into their existing dealer network. These are top of the line machines just like what harley is trying to advertise their bikes as being.
unclewill - Out of Control  October 7, 2009 08:17 AM
I rode a demo Brutale 910 last year while my Tuono was in for service and jeepers! what a machine! Every twist of the throttle brought a shreik from the engine, lofted the front wheel and catapulted the bike (and me) through traffic like we were on fast forward. A true hooligan but somewhat unhinged. It's good to hear that they are trying to chill the bike out by calming the front end geometry and extending the wheelbase. I look forward to trying the new bike soon (if I can find a dealer).
Big Ron - Re: Milwaukee mike - The best of both worlds  October 1, 2009 07:31 PM
Mike,
That is probably the nicest remark I have read from you regarding a non-HD product. I believe that many sport bike riders underestimate Harley owners appreciation for other bikes based on the comments below. Most HD riders are older and have gotten there need for speed out of there system from either scaring the crap out of themselves or seeing a buddy go down. It doesn't mean they don't appreciate the styling and performance of these machines, they just don't want it because they aren't planning on going that fast. I personally held a friend that was young enough to be my son for 45 minutes waiting for an ambulance on a remote mountain road. He made it through but we weren't sure he would at the time of the accident. I have since slowed down and am looking to get a track bike and a cruiser for the street. Modern sport bikes are thrilling but the average rider who hasn't attended a track school is riding a machine with capabilities that far exceeds his own which is risky when combined with limited self restraint.
Pfft! - They need to advertise first  October 1, 2009 08:49 AM
They have a perfectly good product out already, but has anyone seen a thing on them? Nope.. MV needs to get their prodeucts out there in the public eye first and foremost.. Right now they are relying on their name recognition to move units.. I want them to succeed, and it looks like the Harley money is going to help, but they need to become more active in the marketing end of things in order to keep the brand afloat.
Tom - Likeminded  October 1, 2009 01:18 AM
Its great to see so many people with the same opinion of Harley as I do, loud heaps of crap! Seriously though, if HD can inject some decent management princicples into MV and take care of the dealership area and leave the engineering alone, this could be good for MV. Though Harley really needs to divorce the two makes in the showroom, can you imagine the typical Harley neanderthal like moron mike working on an MV with his normal Harley tool kit of a 1/2 inch socket set and big hammer? LOL
Leo - Brutal  September 30, 2009 12:18 PM
HD ownning MV Agusta doesn't mean there will be any interaction on engineering level. MV Agusta only need HD money and HD only want to profit form the italian myth brand. It is only business. And it looks brutally good bike.
Disappointed - MV  September 30, 2009 10:55 AM
Yea right - like a HD rider is even going to know what a MV is. HD is stuck with 50's technology because that is all they have to produce to sell to the stupid idiots that ride that junk. A typical HD has around 65 hp but the typical HD rider doesn't care because they just ride around the city showing off there leather chaps and obnoxious exhaust. I know they think they are cool but if they only knew what the public was saying about them when the ride by.
SS - Sad...Real Sad  September 30, 2009 08:15 AM
I loved MV for a very long time and but will never buy one if they're owned by HD..no hating but a company like HD have no clue what to do with a company like MV...apple to orange or more like cherry to grapefruit! HD technology is stuck in the 50s while MV is striving for tomorrow.. All i know is the MV Agusta 312R is OneHelluvaSexyBUG!!
Woodman West - HD riders  September 30, 2009 02:47 AM
It is not that HD riders do not appreciate these bikes and technology. They just do not care. Cruising along at 70mph is all they need. Styling is most important, and yes we like to hear our pipes.

They are happy with and air cooled (and gasp!) maybe even carbed bike. They stops, starts and looks like a motorcycle, not a bug.
RT Rider - MV Line  September 29, 2009 10:16 AM
The Hardley dealers can't sell the Buell line so what would they do with a machine like the MV? The typical Hardley rider will stick there nose up at MV. A typical Hardley dealer will want to sell the aftermarket crap like do-rags and loud pipes. That crap won't work with MV. Better keep the MV separate and avoid the Hardley morons with there loud pipes.
Superlight - MV  September 29, 2009 06:48 AM
It will be interesting to see how Harley handles the MV brand distribution. Plunking this Italian thoroughbred in among the more pedestrian Harleys/Buells at H-D dealerships might not be the best answer. If the Harley crowd can't quite come to grips with the technology of the V-Rod series, what will they think of these bikes?
Dan the Canadian - Yes........  September 29, 2009 04:24 AM
Please, Please bring them to CANADA !!!!!!!!!!!!!!!!
milwaukee mike - The best of both worlds  September 28, 2009 11:09 PM
I'm praying that Harley-Davidson does the right thing and sells these gorgeous bikes through their existing dealer network. To see an MV Agusta on display in-between a Harley and a Buell would be stunning and provide some needed European flair and style.

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