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Indian Motorcycle Big Plans for Long Beach IMS

Monday, December 3, 2012
The first 2012 Indian Chief Vintage made by Polaris will soon be sold at the Indian Motorcycle Charlotte dealership.
Indian Motorcycle will have a strong presence at this weekend's Long Beach IMS as it debuts the 'Indian Motorcycle Experience,' reveals a special edition 2013 Indian Motorcycle, and talks about the company's future under the vision of its new owners, Polaris Industries.
Indian Motorcycle, the original American motorcycle company, today announced its plans for the International Motorcycle Show in Long Beach, California, which runs December 7-9, 2012 at the Long Beach Convention Center. At the show, the company will make a number of significant announcements including the reveal of a limited quantity, model year 2013 Indian Motorcycle that pays tribute to the Kings Mountain-era motorcycle, and an all new Indian Motorcycle display. Indian Motorcycle will participate in the show Media Day on December 7th with senior managers from parent company Polaris Industries in attendance.

In celebration of the 111-year history of the legendary American brand, Indian Motorcycle has crafted an all-new, specially-themed show presence called the “Indian Motorcycle Experience,” which will debut at Long Beach, and will carry through to additional stops on the tour. The exhibit highlights important milestones, achievements, and historic moments from the past — many of which are considered turning points in motorcycling. It also features a custom-built sound booth where, for the first time ever, attendees can experience firsthand the sound and rumble of the upcoming, completely redesigned, all new Indian Motorcycle engine. Host Mike Wolfe from the HISTORY Channel’s “American Pickers” series will guide attendees via video as they hear and feel the excitement of what’s to come later in 2013 with the highly anticipated reveal of the new Indian Motorcycle Company under Polaris Industries ownership.

The Long Beach display will include legendary vintage motorcycles including the original Burt Munro 1920 Indian Scout that broke the under-1000cc land-speed record in 1967 at the Bonneville Salt Flats as famously portrayed in the movie “The World’s Fastest Indian.” A secondary exhibit at the show will also include the fully-restored 1935 Indian Chief featured on the HISTORY Channel’s November 5th broadcast of “American Pickers.”

“The Indian Motorcycle brand is steeped in a heritage of industry firsts, awards, and classic models that represent key milestones in the history of motorcycling, and many of those iconic moments and memories will be on display in Long Beach at our new interactive exhibit,” said Steve Menneto, Vice President of Motorcycles, Polaris Industries. “In addition to a retrospective and nostalgic look back, the IMS show marks the date when we’ll start talking about the present and the future of this legendary brand, so we look forward to sharing that information with members of the press and our loyal fans throughout the event.”

Indian Motorcycle will also display its exciting line of apparel for men and women, including jackets, gloves, casual wear, and more — much of which will be available for purchase by show attendees.

Consumers are invited to take part in the “Indian Motorcycle Experience” at Long Beach, or at upcoming International Motorcycle Shows in Minneapolis (January 11-13), New York (January 18-20) and Chicago (February 8-10). For tickets and more information on specific shows, log on to www.motorcycleshows.com

Indian Motorcycle, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s original motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
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Rocky R   December 4, 2012 10:49 AM
My problem with Indian is they were once a leading brand with lots of different styles, engines, chassis that weren't the tired "more of the same" motorcycle they churn out today. They have big fenders, a Harley clone motor, and no creativity in the company. Opportunity wasted in my opinion.
woodco100   December 3, 2012 07:07 PM
Indian, no one cares that you have been around for 111 years. On the other hand Dannyboy, no one cares how they treat the dealers either. If your past product and legecy was so great you would not be reinventing yourself every few years. I can break down your lousy sales in 2 words. HARD BAGS. Unless you offer a decent bike with hard bags, no one will buy them.
Dannyboy   December 3, 2012 11:39 AM
It really should be duely noted how extremely unethical Polaris Industries is towards it's employees and dealers. The will toss employees aside like trash and torch dealers if they arent compliant with their demands. What was business as usual for years will become a reason to mess with the dealer. They come up with crative ways to destroy the dealer's cash flows and burn them down. I know 1st hand employees and dealers they've down this to. Actually payoff employees to go away. And double/triple billing dealers to destroy them. Dannyboy