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2014 Indian Chief Sturgis Debut, MSRP Listed

Monday, May 13, 2013
2014 Indian Chief silhouette
Polaris Industries gave the public a peek at what the first Indian Motorcycle its new owners are producing will look like. The 2014 Indian Chief will makes its debut at the 2013 Sturgis Motorcycle Rally and has an MSRP of $18,999.
2014 Indian Chief MSRP
The launching of the first Indian Motorcycle under its new ownership creeps ever-closer as Polaris Industries announced it will unveil the 2014 Indian Chief at the 2013 Sturgis Rally. The company provided the public with a teaser today of the motorcycle’s styling direction in the form of a silhouetted photo and a promotional video.

From the photo, the 2014 Indian Chief looks long and low with traditional cues like the Indian war bonnet headdress adorning the valanced front fender, a tank-mounted console with an analog speedo in chrome trim and a leather drop seat. But its stance and stretch suggests a more sporting ride may be in store than its most recent iterations. The video reveals it will be equipped with highway bars, floorboards and disc brakes on spoked wheels, the bars sport large chromed-out switch gear housing, and wedged within the tubular black frame lies the ribbed heads of the 111 cubic-inch Thunder Stroke 111 powerplant. It also showed a small oil cooler being mounted between the rails of the new Chief’s downtubes that will help assist the engine’s fins to keep the big pushrod mill cooled down. This is paired to a six-speed overdrive, constant-mesh transmission with a belt final drive. Some of the most encouraging news is its price point, listed at $18,999, which is almost half the MSRP of the units coming out of its former proprietors in Kings Mountain.

The public will get its first peek of the 2014 Indian Chief in Sturgis during the 73rd annual Sturgis Motorcycle Rally, Aug. 3-11. More details will be announced at a later date, but Indian PR states one of the reasons it selected the historic motorcycle rally for the new model’s debut is because the Jackpine Gypsies, the racing club responsible for the creation of the rally, was an Indian Motorcycle Club and its new owners are “proud to reclaim that heritage.” Indian didn’t give a definitive date the 2014 Chief will be available in dealerships but did state it is expanding its network to meet “demands and service needs.”

Here’s the official announcement about the Sturgis release of the 2014 Chief courtesy of Indian Motorcycle.

Indian Motorcycle, America’s first motorcycle company, today continued its trip toward the historic unveiling of the completely new 2014 Indian Motorcycle. Following on the heels of the reveal of the all-new Thunder Stroke 111 engine on March 9 at Daytona Bike Week, Indian Motorcycle is announcing additional details as it accelerates toward the upcoming launch.

Staying true to its heritage, the revival of the Indian Motorcycle brand will debut with the introduction of the 2014 Indian Chief. First introduced in 1922, the legendary Indian Chief is historically the brand’s most popular selling model and is widely recognized by motorcycling enthusiasts around the world as one of the most iconic motorcycles ever produced. The Indian Chief is the flagship of the brand’s 112-year product lineup, and it has come to proudly represent the spirit of the Indian Motorcycle brand.

“We are honored to make today’s important announcements at this time, as it was roughly 112 years ago that the very first Indian Motorcycle prototype was demonstrated to the press on the streets in Springfield, Massachusetts,” said Vice President of Polaris Motorcycles Steve Menneto. “We’re especially proud to reveal that our inaugural model will be the iconic Indian Chief. Riders around the world will be thrilled to know their choice in American motorcycles will now come in the form of an all-new Indian Chief.”

In addition to announcing the first model to come out of the Spirit Lake, Iowa production plant, pricing for the all-new 2014 Indian Chief will start at an MSRP of $18,999. Inventory is expected to be available at Indian Motorcycle dealerships throughout North America later in the year. Additional Indian Motorcycle dealerships will be opening across the country this summer to accommodate bike demand and service needs.

“When Polaris Industries acquired this brand two years ago, our goal from the outset was to leverage our engineering, manufacturing and operational prowess as a market leader in powersports to design and build a truly exceptional motorcycle that represents the perfect balance of legendary heritage and brilliant, state-of-the-art engineering and technology,” continued Menneto. “All of us at Indian Motorcycle are very proud to offer the 2014 Indian Chief at a starting price of $18,999. We set out to make the power and heritage of this beautiful new bike available at a price point that is competitive and more accessible to people who are looking for authenticity and choice in American motorcycles.”

The new Indian Chief will be revealed at the 73rd annual Sturgis Motorcycle Rally in Sturgis, South Dakota, which runs August 3-11, 2013. Specific details on the launch timing will be announced this summer. The Sturgis Motorcycle Rally, the world's largest motorcycle rally, was started in 1936 by an Indian Motorcycle club, the famed Jackpine Gypsies. Indian Motorcycle is proud to reclaim that heritage and share the historic reveal of the 2014 Indian Chief with the rider community at the 2013 Sturgis Rally.

For more information please visit www.indianmotorcycle.com, follow us on Twitter at www.twitter.com/indianmotocycle, and Like Us at www.facebook.com/indianmotorcycle. To learn more about the Jackpine Gypsies, log on to www.jackpinegypsies.com.

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Piglet2010   May 14, 2013 06:43 PM
@ VinceXB - Well, certainly the Victory Vision is out there, with its "retro science-fiction" styling. Of course, another direction for Victory would be a line of middle-weight cruisers.
sloppy   May 14, 2013 06:39 PM
Polaris is right on the money. Finally, a solid product that is reasonably priced. Indian will get a significant bite in the market and hopefully become a relevant.
VinceXB   May 14, 2013 07:11 AM
@thomboz & @piglet2010 Victory has really taken on an aggressive styling approach. Indian fills the gap of the retro-classic looking cruiser. H-D has models to fill both niche's, ranging from the retro looking Heritage to the modern looking VRod. It is interesting to see what will happen in the future considering that both brands will inevitably compete for sales; but I think Indian will attract the typical "classic cruiser" buyer, where Victory will continue to attract buyers looking for more cutting edge aesthetics.
Piglet2010   May 13, 2013 07:56 PM
@ thomboz - Or maybe Indian will become Polaris' cruiser brand, allowing them to reposition Victory - with their off-road background, dual-sport and AT Victory's would be a natural fit. After all, Victory cannot hope to truly compete with H-D no matter how good the bikes due solely to the brand name value of the latter, but Indian can.
Ax1464   May 13, 2013 03:07 PM
You've got better eyes than me if you can tell from those photos the speedo is analog and not digital. ;) Seriously, though, as much as I'd love to see a true revival of Indian, I worry these new Indians might as well be an H-D model, ie, 2014 Harley-Davidson Indian Chief (H-D FLINCH).
thomboz   May 13, 2013 01:34 PM
Whats most amazing is that they are really pushing the price point in their promos. Hmmm... what could this mean? At this price the new Indian will not just be competing with HD, but with Polaris' own Victories. Is Polaris getting ready to dump their great but poor selling OHC motor? Will Polaris go all Indian in a few years? You heard it from me 1st! ThomBoz