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Indian Announces 'Honoring Heroes' Program

Thursday, January 9, 2014
Indian Motorcycle Co will have its three new models at the upcoming IMS.
The Indian Motorcycles "Honoring Heroes" incentive program is designed to recognize and reward all military personnel for their purchase of any of the all-new Indian Chief models.
Indian Motorcycle®, America's first motorcycle company, today announced "Honoring Heroes," a new incentive program designed to recognize and reward all military personnel for their purchase of any of the all-new Indian Chief motorcycle models.

The Honoring Heroes program extends a $1,000 cash back incentive to all U.S. and Canadian Armed Forces personnel toward a new Indian Chief motorcycle, and will run through 2014. The program is available to all active, reserve, National Guard, and retired military personnel. To take advantage of the $1,000 incentive customers must simply visit any Indian Motorcycle dealership throughout North America and present valid military identification. For the location of the nearest Indian Motorcycle dealership please visit www.indianmotorcycle.com/en-us/dealer-locator.  

"Indian Motorcycle has a long and legendary history of supporting our Armed Forces, and supplied many thousands of bikes to the military in both WWI and WWII," said Steve Menneto, vice president of motorcycles for Polaris. "We are very proud of that heritage and today we continue that tradition with our Honoring Heroes program. You can expect strong and ongoing commitment from Indian Motorcycle to the brave men and women of our military in 2014 and beyond."

Today's announcement follows on the heels of two other Indian Motorcycle initiatives created to reinforce the company's steadfast support of military personnel and their families. The "Stars and Stripes Saturday Sponsored by Indian Motorcycle" program provides U.S. military personnel free admission to any of the upcoming Progressive® International Motorcycle Shows (IMS) courtesy of Indian Motorcycle. Also, in partnership with Jack Daniel's and the Armed Services YMCA, Indian Motorcycle has customized and donated the 'No. 7' serial number off the production line of its 2014 Indian Chief models to the "Operation Ride Home" program for the benefit will benefit military families. The No. 7 custom bike will be auctioned by Barrett-Jackson, one of the world's leading auctioneers of classic vehicles, at its Scottsdale, AZ auction, which runs January 12-19, 2014.

Military personnel across the country are invited to visit the Indian Motorcycle exhibit at any of the upcoming IMS events to learn more, or to take advantage of this special program. Remaining tour stops include Washington D.C.; Minneapolis, Minnesota; Phoenix, Arizona (demo rides only - no indoor exhibit), Cleveland, Ohio; Chicago, Illinois; and Seattle, Washington. For more information on tour dates and tickets visit www.motorcycleshows.com.

ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America's first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America's most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT POLARIS® INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and small vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII", and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.
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